Jay Ahmed promoted to Head of Promotions at Your Army 17 Apr 2025
Your Army is proud to announce the promotion of Jay Ahmed to Head of Promotions. He will now be heading up the DJ, UK Radio, International Radio, and Third Party Playlist departments.
This role recognises his significant contributions to the company and the wider music industry.
Since joining Your Army seven years ago as a National Radio Plugger, Jay has been a driving force behind the success of numerous campaigns across Radio, DJ, and Third Party Playlist promotions. His strategic vision, deep industry knowledge, and tireless work ethic have seen him lead campaigns for a diverse roster of artists, including BICEP, Barry Can’t Swim, Sub Focus, A Little Sound, salute, LF SYSTEM, and KILIMANJARO, among others.
In his new role, Jay will oversee the full spectrum of Your Army’s promotion operations. He will be responsible for shaping global promotional strategy, identifying emerging opportunities, and continuing to build strong relationships across media, artist management, and label partners.
“I still feel incredibly privileged to have turned my love for music into my career. Having come from the dancefloor, and being on Your Army’s DJ promo list myself, stepping into this position really is a full-circle moment. I’m excited for what’s to come as we remain at the forefront of promotions. Massive thanks to the entire Your Army team for the support and development, and to our incredible roster for their continued trust.”
- Jay Ahmed, Head of Promotions
This promotion reflects Your Army’s commitment to recognising and nurturing talent within its own ranks, and underscores the company’s continued growth as one of the world’s leading music promotion agencies.
“Big congratulations to Jay — he’s worked incredibly hard, stayed calm under pressure, and brought real passion to everything he does. His appetite for discovering new music and breaking artists has been a driving force behind many of our campaigns. He leads with integrity and care, and we’re excited to see him continue to thrive in this new role.”
- Christian Nockall, Director
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THE HEADLINES
SoundCloud backtracks on AI-related terms-of-use updates (see Digital)
Data Bill returns to the Commons today for crucial vote (see News)
Music discovery is not dead, just evolving (see Comment)
The business fundamentals behind DSP's and what this means for music (see Comment)
Artists urge Prime Minister to rethink AI copyright plans (see News)
Tariffs, tours, and trade wars: Why music investment won’t slow down (see Comment)
Unintended consequences – the year ahead for streaming (see Comment)
Spotify’s latest update gives users more control over their listening experience (see Digital)
Has music reached peak fragmentation? (see Analysis)
How LA is rebuilding the music industry after the fires (see Features)
Ministers reconsider changes to UK copyright law ahead of vote (see News)
How Ticketmaster swallowed the live entertainment scene (see Features)
Spotify executive on why 'per-stream rate' is one of the most misleading metrics in music (see Opinion)
BPI responds to government’s proposed amendments to the Data Bill related to AI and copyright (see News)
‘AI and intellectual property — a pivotal moment for the UK’s creative industries’ (see Opinion)