Introducing Nordic Music Partners 03 May 2022
Introducing Nordic Music Partners, the first international independent creator-driven music publishing company created and ran by songwriters for Justin Bieber, Tiesto, FloRida, Jason Derulo, Dua Lipa, Doja Cat, Kylie + more
Nordic Music Partners is the first international independent creator-driven music publishing company, created and ran by some of the world's most successful songwriters. Opening its doors for business earlier this Spring, Nordic Music Partners offers the next generation of songwriters the opportunity to be represented and mentored by the songwriters and producers behind multi-platinum selling hits for Justin Bieber, Tiesto, FloRida, Jason Derulo, Dua Lipa, Doja Cat, Kylie and many more.
Originating in Helsinki, Oslo, Amsterdam and Paris, co-founders Teemu Brunila and Jukka Immonen joined up with Rick Haayen (ex-Universal USA and Europe, V2 Benelux) to create a unique network linking up songwriters from the Nordic region outwards to the Europe and the United States. In Haayen's words, "all parties have a deep connection with and presence in Los Angeles and the United States market, making NMP a unique bridge between continents thus being an ideal breeding ground for tomorrow’s global music repertoire.”
Nordic Music Partners co-founder Teemu Brunila is the most successful songwriters from Finland. One of his latest compositions, Tiesto's 'Don't Be Shy' is currently sitting at 300 million streams on Spotify. Brunilla also co-wrote Jason Derulo's 'Take You Dancing' with Yoshi Breen, who heads up the Amsterdam office with Haayen.
Based in LA, Andreas Schuller aka Axident heads up Nordic Music Partners Oslo. Axident is best known for co-writing and co-producing Billboard Hot 100 #3 hit 'Wiggle' for Jason Derulo and Snoop Dogg. Whereas in Nordic Music Partners Paris, Pierre-Antoine Melki aka Nius has co-written numerous hits for the likes of Justin Bieber, Sia, Doja Cat and FloRida and is joined by Yoan 'Oddfellow' Chirescu in the French office. As a producer, songwriter and musician, Chirescu has worked with both French and international artists, such as Kid Ink, FloRida and Enrique Iglesias.
"All founders of Nordic Music Partners know the ins and outs of successful songwriting from experience. This puts us in a way better position to develop and nurture talent (than suits with an excel sheet)”. - Andreas 'Axident' Schuller, songwriter, producer and co-founder at Nordic Music Partners Oslo
Between all of the Nordic Music Partners, they've written global chart toppers for Justin Bieber, Dua Lipa, Kylie Minogue, Chris Brown, David Guetta, FloRida, Adam Lambert, Robin Schulz, JP Cooper, Kiiara, MK, Don Diablo, Mika, Trey Songz, Birdy, Pixie Lott and Jessie J over recent years. Nordic Music Partners welcomes the creation of this unique community of international songwriters and are opening a branch in Berlin imminently.
Here's some more launch quotes from Nordic Music Partners:
"Our NMP team is a unique group of people. A mixture of world renowned creatives and music business royalty. I feel truly blessed to be part of this very exciting and progressive journey.” - Yoshi Breen, songwriter, producer and co-founder of Nordic Music Partners Amsterdam
”We are confident that being creator-driven and having partners from four different countries - all with strong connections especially in Europe and in the US - makes us a unique player in the music publishing industry. We believe that songwriters deserve the best possible creative mentoring and we build our operations around that philosophy. " - Riku Salomaa, managing partner at Nordic Music Partners
”I’m really proud to be part of this new initiative that is Nordic Music Partners. Throughout my career in music I’ve always encouraged innovation, breaking the mould and finding better ways to support the creative community in development and in business. NMP does all of this in a unique way. It’s a new concept for the Publishing business on an International level, where the company is run, owned and operated by globally successful creatives in their own right.
“Starting out in Helsinki, Oslo, Amsterdam and Paris – with Berlin following shortly – Nordic Music Partners is a Publishing company with an unparalleled International network from the get go. The writers that are signed are being developed by some of the industry’s premier talents: Teemu Brunila (Tiesto, Jason Derulo, Justin Bieber, Dua Lipa), Jukka Immonen (Sunrise Avenue, Jenni Vartiainen, Anna Puu), Andreas 'Axident' Schuller (Jason Derulo, Justin Bieber, Pitbull), Yoshi Breen (Tiesto, Martin Garrix, Armen Van Buren), Pierre-Antoine 'Nius' Melki (Justin Bieber, Sia, Doja Cat, Flo Rida) and Yoan ’Oddfellow’ Chirescu (Kid Ink, Flo Rida, Enrique Iglesias)." - Rick Haayen, co-founder Nordic Music Partners Amsterdam
For more press info on Nordic Music Partners, please contact debbie@createspark.co.uk
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THE HEADLINES
Has pop music become stagnant? Kind of yes but also no (see Analysis)
Why are we still using Spotify? (see Opinion)
TikTok launches TikTok Songwriter Features (see Digital)
EU Commission reportedly prepares ‘full-scale, four-month investigation’ into UMG’s proposed Downtown purchase (see Business)
Lisa Nandy MP addressed the UK Music Summer Party (see News)
Building fandom is about the journey, not the destination (see Opinion)
Industry calls for streaming sites to tag music created by AI-generated acts (see News)
“Content is king” say analysts - so why is Spotify worth more than the entire music rights industry? (see Comment)
Where’s the next wave of working-class rock stars? (see Features)
Populists vs. tech titans: The battle over AI and the future of music (see Comment)
Can TikTok revive classic songs? A statistical analysis (see Analysis)
UMG’s Michael Nash: ‘AI can be instrumental to the future of music’ (see Digital)
In the post-music streaming era, do artists and labels give too much away? (see Comment)
Songwriters ‘missing millions in royalties from more than 100,000 UK gigs’ (see News)
Merck Mercuriadis plots comeback with Hipgnosis remix (see Business)