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Merlin, the digital music licensing partner for the world's leading independent labels and distributors, announced today that Merlin member music has launched on Nina Protocol. Nina is an indie-centric music platform where artists keep 100% of sales revenue and fans can purchase music directly while unlocking exclusive content. This partnership, which is a part of the Merlin Connect initiative, brings quality independent music, simplified operations, and strategic support to emerging platforms like Nina.

The launch of Merlin member music on Nina features thousands of tracks from hundreds of iconic independent labels represented by Merlin’s global membership, such as 604 Records, Armada Music, AEI, Anjunabeats, Hopeless Records, Mad Decent, Merge Records, Nettwerk Music Group, Ninja Tune, Polyvinyl Records, Secret City Records, Secretly Group, and VP Music Group, Warp Records.
 
Nina will now be home to incredible independent artists such as Above & Beyond, Anamanaguchi, Black County New Road, Coldcut, Destroyer, Marianas Trench, Sub Urban, Superchunk, Young Fathers, Weval, and more — all part of Nina’s growing independent music ecosystem.
 
“As artists, praxis is based on creative space with freedom to experiment,” said Matt Black of Coldcut, DJ/producer duo and founders of Ninja Tune. “We started Ninja Tune to build a home round that idea. Nina’s platform expresses that original idea for the digital age. It’s a space designed for active discovery, not just consumption on rails. It uses technology to flow music round barriers and foster a more direct dialogue with a real community. Having that direct line to those who get us is powerful, and it feels like a much-needed return to the source of what indie culture is all about.”
 
Every participating label has their own dedicated hub on Nina, where fans can discover releases, access bonus material, and engage directly with the artists and labels they love. Additionally, Nina will be enriched with new editorial features, curated playlists, and exclusive content that spotlights legendary catalogs and emerging artists. Nina has also launched a “Selected by Merlin Connect” playlist featuring music from its members. Alongside the playlist, Nina is launching special edition label features that celebrate the legacies and impact of labels from across Merlin’s membership.
 
"I've been passionate about discovering new music since I was a kid going through my parents' CD collections,” said Ary Warnaar of Anamanaguchi. “That led to FM radio and then record stores, and then Limewire, and then iTunes, and then Hypemachine and then what.cd, NTS etc., etc., etc... As technologies evolve and platforms come and go, discovering new places to discover new music has been just as much a part of the journey. Nina Protocol is the most recent place I've found myself excited to search for (and find) new music. Like a new fishing spot that's hitting."
 
More than just a marketplace, Nina is an ecosystem designed to put artists and labels at the forefront. The platform provides creators with the keys to their own digital storefront, offering direct control over sales, transparent access to fan data, and the tools to cultivate their community on their own terms. For fans, this creates a vibrant environment for active discovery, allowing them to move beyond passive streaming so they can “crate-dig” through unique releases, dedicated label hubs, and in-depth editorial features.
 
“The independent music community has always clearly understood what fans want and has consistently led the way in defining what’s next,” said Merlin CEO Jeremy Sirota. “With Nina, Merlin members and their artists are helping build the next generation of fandom, with tools to connect directly with fans, on equitable terms, through a platform that values independence. This partnership is proof that independent music, innovation, and fairness can go hand-in-hand. We're excited to support our members in shaping the future of fan engagement on Nina."
 
“Nina was built for moments like this, when independent artists and labels come together to create something bigger than themselves,” said Nina Protocol COO John Pollard. “Partnering with Merlin members and bringing their incredible rosters onto Nina helps us showcase the richness of independent music while giving artists and their communities the recognition and experience they deserve. This is just the beginning of what’s possible when we put artists, fans, and labels at the center of the music experience.”
 
The debut of Merlin member content on Nina represents a new era for artist-to-fan connection. This partnership marks a long-term commitment to pioneering new models that empower artists to thrive, invites fans to participate in a deeper music experience, and ensures that the independent community leads the future of music innovation.
 

17 Oct 2025 | Press release

The Circuit Group Launches Red Wire Publishing

The Circuit Group, a powerhouse collective of world-class artist managers turning creative vision into global ventures for iconic artists, today announced the launch of Red Wire Publishing, a new division dedicated to providing boutique music publishing services to artists and...more

17 Oct 2025 | Press release

FUGA and Naxos Music Group Expand Partnership

  ●  FUGA to provide full-suite of marketing and distribution services to the world’s leading classical music company ●  Amy Nelson joins FUGA as Senior Strategy Marketing Manager for Classical & Jazz   Downtown-owned B2B distributor FUGA today announced a significant expansion...more

17 Oct 2025 | Press release

AlphaTheta announces Equal Beats podcast series

7 episodes hosted by Kikelomo will encourage women, femmes, and non-binary people to enter the music worldGetting into DJing or the music industry in general is often a daunting prospect for women, femmes, and non-binary people. But how can we...more

17 Oct 2025 | Press release

UK Music Chief Executive response to BBC Survey

UK Music Chief Executive Tom Kiehl has responded to the findings of a new BBC survey published today revealing that 22% of the British public want to see more music on the BBC: “From the Proms to Glastonbury, the BBC relies...more

17 Oct 2025 | Press release

Introducing the TikTok Awards UK & Ireland 2025 with headline partner Sky: New Era. New icons.

Today, we're thrilled to announce the return of the TikTok Awards UK & Ireland 2025 with headline partner Sky, one of Europe’s leading entertainment and connectivity companies. This TikTok star studded event will be attended by guests from across the TikTok community and...more

17 Oct 2025 | Press release

Scotland’s national music prize - The Say Award - announces 10 albums on shortlist

PLUS, KT TUNSTALL’S ‘EYE TO THE TELESCOPE’ ANNOUNCED AS MODERN SCOTTISH CLASSIC AWARD WINNER AND SOUND OF YOUNG SCOTLAND FINALISTS REVEALED   STREAM THE SHORTLIST www.sayaward.com #SAYaward   The Scottish Album of the Year (SAY) Award has today unveiled the 10 Shortlisted albums now in the running for 2025’s title and...more

17 Oct 2025 | Press release

Edith Bowman to host BBC Radio 3’s Sound of Cinema from 1 November

BBC Radio 3 today announces Edith Bowman as the new presenter of Sound of Cinema, the station’s flagship programme dedicated to the art of film music. Airing every Saturday at 4pm, Edith will guide listeners through timeless and contemporary film scores with features, interviews and...more

17 Oct 2025 | Press release

Grassroots trailblazers celebrated at 2025 Youth Music Awards

   Grassroots music talent from across the country celebrated at this year’s Youth Music Awards, at Troxy, London  Winners include Nottingham’s JayaHadADream, London-based Art Against Knives and Wales’ Rightkeysonly   Hundreds of award entries were judged by a panel of industry experts, including singer Tinie Tempah, DJ duo BICEP, MOBO Award-winners ALT BLK ERA, and radio presenters Jess Iszatt and Jodie Bryant  Attendees on the night included Dan Smith, Sister Bliss, Sherelle, I.JORDAN and Yomi Adegoke    The UK’s leading...more

17 Oct 2025 | Press release

Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to Partner With Spotify to Develop Artist-First AI Music Products

Spotify release:AI technology is advancing quickly, bringing both new creative possibilities and challenges for the music industry. It’s critical for the music industry to join forces and act together to protect creativity while enabling innovation.  Stamping out the worst outcomes of...more

17 Oct 2025 | Press release

BPI response to Spotify announcement on AI

Welcoming the announcement, Dr Jo Twist OBE, BPI Chief Executive, said: "The BPI has long argued that innovative partnerships, based on an ethical approach that respects copyright, sit at the heart of the debate around AI and human artistry.  We welcome this...more

17 Oct 2025 | Press release

Hannah Carlen Joins Nonesuch Records as Vice President of Marketing and Communications

Hannah Carlen has been named Nonesuch Records’ Vice President of Marketing and Communications. In her new role, Carlen oversees marketing, sales, publicity, new media, and content creation for the Warner Music Group’s acclaimed label. Prior to joining Nonesuch, Carlen was Senior...more

17 Oct 2025 | Press release

Sam Fender announced as overall winner of 2025 Mercury Prize 'Album of the Year'

  Sam Fender was announced tonight, Thursday 16th October, as the overall winner of the 2025 Mercury Prize for his album 'People Watching'. Broadcaster Lauren Laverne hosted the 2025 Mercury Prize 'Albums of The Year' ceremony live from Newcastle's Utilita Arena, marking the first time the prestigious awards show has...more

17 Oct 2025 | Press release

Bad Boy Chiller Crew sign to Greenback Records

Bad Boy Chiller Crew have teamed up with the notorious Irish label Greenback Records, and are set to release their first track together entitled ‘Niki Lauda’, out 16th October. This marks an exciting new era for Bradford's finest, since parting...more

16 Oct 2025 | Press release

beatBread Launches $100 Million Global Independence Fund in Association with Leading Independent Music Organizations

 The Fund provides direct financial support to empower independent labels and distributors in a shifting industry      beatBread, a leader in funding for independent labels and musicians, has announced the launch of the Global Independence Fund (GIF), a new $100 million fund...more

16 Oct 2025 | Press release

Brandon Burch wins National Album Day’s mural competition

  National Album Day 2025 is turning walls into stages. The winner of this year’s National Album Day Mural Competition, celebrating the spirit of rock in all its forms, has been announced. The winning design, created by Brandon Burch, will be placed...more

16 Oct 2025 | Press release

Yoto Launches Official KPop Demon Hunters Soundtrack Card

Launching two days before the official vinyl release, Yoto brings early access to the platinum-certified soundtrack from Netflix’s most-viewed film ever   Yoto, the award-winning audio platform for kids, today announced the launch of the KPop Demon Hunters soundtrack as a Yoto...more

16 Oct 2025 | Press release

Jukebox Launches Inaugural $15M Early-Stage Venture Fund to Back Innovation Across Music, Tech & Culture

  Jukebox is expanding its global creative footprint with the launch of Jukebox Ventures, announcing the launch of their Fund I which is raising up to $15 million dedicated to backing the next generation of startups at the convergence of music,...more

16 Oct 2025 | Press release

Karma Artists Unveils Two Senior Appointments

London based artist management company Karma Artists has announced an expanded vision for the company as it continues to build on recent global successes from its roster of world-class writers, producers, and artists. As part of this evolution, the company is...more

16 Oct 2025 | Press release

Association of Independent Festivals and British Arts Festivals Association announce alliance

AIF and BAFA MOU covers events, reports, access and representation across sectors.   The Association of Independent Festivals (AIF) has forged an alliance with the British Arts Festivals Association (BAFA) that will see the two trade bodies work together across events, data...more

16 Oct 2025 | Press release

TikTok crowns global champions of TikTok LIVE: Music On Stage

  Caramel (APAC) and Anyelique Solorio (EMEA & Americas) named global champions of TikTok LIVE’s first-ever ‘Music On Stage’ competition Winners to perform at TikTok LIVE Fest 2026 and receive promotional opportunities through SoundOn 1.4 million viewers tune in for Global Finales of Music On...more

16 Oct 2025 | Press release

Tkandz & CXSPER's NOW OR NEVER is SoundOn's latest smash hit

Tkandz (160k followers) is a British rapper and songwriter who is having a massive global viral moment thanks to "NOW OR NEVER" (with CXSPER), who is signed to Everything's Yours Entertainment, and distributed by SoundOn and promoted on TikTok and other platforms.   The track...more

16 Oct 2025 | Press release

End ghostwriting: A call for fair credit in music for film, TV and games

THE IVORS ACADEMY LAUNCHES NEW CAMPAIGN BACKED BY LEADING COMPOSERS TO END GHOSTWRITING AND ENSURE EVERY MEDIA COMPOSER IS CREDITED, BETTER PROTECTED AND PAID FAIRLY.   The campaign invites composers to sign the End Ghostwriting Pledge, committing to transparency with productions, fair...more

16 Oct 2025 | Press release

Sony Music Publishing, Sea Gayle Music, Domain Capital Group Launch Global Admin Partnership

Sony Music Publishing Nashville announced today it has entered into a global publishing administration partnership with Sea Gayle Music and Domain Capital Group. The partnership will see SMP providing its global administration services to Sea Gayle’s complete roster and catalog,...more

16 Oct 2025 | Press release

Musixmatch Signs AI Innovation Deals with Sony Music Publishing, Universal Music Publishing Group, and Warner Chappell Music

First-of-their-kind industry partnerships enable Musixmatch to build new, responsibly trained, AI-powered services using authorized, licensed compositions from some of the world's leading music publishers, providing compensation for rights owners and songwriters Today, Musixmatch, the global lyrics and music data company, announced a...more

16 Oct 2025 | Press release

Believe appoints Kazunari Imai as Chairman & Strategic Business Relations Senior Executive Director of Believe Japan

Believe, one of the world's leading digital music companies, announces today the appointment of Kazunari Imai's, highly respected and leading industry figure, in the newly created role of Chairman & Strategic Business Relations Senior Executive Director of Believe Japan.  Reporting...more

15 Oct 2025 | Press release

IFPI shuts down Y2mate.com and 11 other major stream ripping sites in landmark action in Vietnam

IFPI, the organisation representing the recording industry worldwide, has today announced the successful closure of Y2mate.com, one of the world's most visited stream ripping sites, together with 11 other stream ripping sites following targeted enforcement action in Vietnam.   Y2mate.com and the...more

15 Oct 2025 | Press release

First LIVE Trust grant making strategy published

Applications welcomed before year-end with initial grants awarded in January.   The LIVE Trust has published its initial grant making strategy detailing its approach to investing in programmes that benefit grassroots venues, artists, promoters, and festivals.  This paper covers the Trust’s planned...more

15 Oct 2025 | Press release

First speakers for ESNS conference confirmed

Bella Union, EXIT Festival, FKP Scorpio, IMPALA, K2 Agency, Nettwerk Music Group, Pohoda Festival and WME are part of Europe’s largest music conference program in Groningen ESNS (Eurosonic Noorderslag) announces the first speakers for its annual music conference, taking place from...more

15 Oct 2025 | Press release

Growing indie Minds On Fire signs admin deal with Sony Music Publishing and Exclusive Writer deal with Jay Gilbert

Minds On Fire today announced a new partnership with Sony Music Publishing (SMP), the world’s leading music publisher, which will provide worldwide administration services for Minds On Fire’s acclaimed catalogue and roster of songwriters and producers.  Minds On Fire’s roster includes...more

15 Oct 2025 | Press release

Concord Music Publishing ANZ Signs Global Publishing Deal with Floodlights

  Concord Music Publishing ANZ is proud to announce the signing of acclaimed Australian rock outfit Floodlights to a global publishing deal. Formed by Louis Parsons, Ashlee Kehoe, Archie Shannon, Joe Draffen and Sarah Hellyer, Floodlights have become one of Australia's most...more

17 Oct 2025

  • Spotify partnering with multinational music companies to develop ‘responsible’ AI products (see Digital)

  • Sam Fender wins 2025 Mercury Prize (see News)

16 Oct 2025

  • Spotify working on ‘SongDNA’ feature that showcases the people behind tracks (see Digital)

15 Oct 2025

  • How far should cultural boycotts go? (see Features)

  • How Subvert is building a co-op owned Bandcamp alternative (see Digital)

14 Oct 2025

  • Lucian Grainge outlines UMG’s strategy for generative AI partnerships and product development (see News)

  • The future of music streaming: Change or be changed (see Comment)

13 Oct 2025

  • Sam Altman: the man who stole the rights from copyright. If he’s the future, can we go backwards? (see Features)

10 Oct 2025

  • Warner Music Group CEO Robert Kyncl discusses the company's “tremendous catalogue” (see Features)

  • There’s a £1 idea that could save small music venues. Is Live Nation holding it back? (see Features)

  • Breaking down the arguments around VMG’s Downtown Music acquisition (see Analysis)

09 Oct 2025

  • Vevo report shows how fandom turns passion into impact and purchasing power (see Reports)

08 Oct 2025

  • The music industry must plan for the day when AI music-generation tools produce humanlike music in bulk (see Features)

07 Oct 2025

  • Price cap on ticket resales set to be introduced (see News)

06 Oct 2025

  • Raye and Sony’s Jon Platt speak out for songwriters at Ivors Academy Honours Ceremony (see News)