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Merlin, the digital music licensing partner for the world's leading independent labels and distributors, announced today that Merlin member music has launched on Nina Protocol. Nina is an indie-centric music platform where artists keep 100% of sales revenue and fans can purchase music directly while unlocking exclusive content. This partnership, which is a part of the Merlin Connect initiative, brings quality independent music, simplified operations, and strategic support to emerging platforms like Nina.

The launch of Merlin member music on Nina features thousands of tracks from hundreds of iconic independent labels represented by Merlin’s global membership, such as 604 Records, Armada Music, AEI, Anjunabeats, Hopeless Records, Mad Decent, Merge Records, Nettwerk Music Group, Ninja Tune, Polyvinyl Records, Secret City Records, Secretly Group, and VP Music Group, Warp Records.
 
Nina will now be home to incredible independent artists such as Above & Beyond, Anamanaguchi, Black County New Road, Coldcut, Destroyer, Marianas Trench, Sub Urban, Superchunk, Young Fathers, Weval, and more — all part of Nina’s growing independent music ecosystem.
 
“As artists, praxis is based on creative space with freedom to experiment,” said Matt Black of Coldcut, DJ/producer duo and founders of Ninja Tune. “We started Ninja Tune to build a home round that idea. Nina’s platform expresses that original idea for the digital age. It’s a space designed for active discovery, not just consumption on rails. It uses technology to flow music round barriers and foster a more direct dialogue with a real community. Having that direct line to those who get us is powerful, and it feels like a much-needed return to the source of what indie culture is all about.”
 
Every participating label has their own dedicated hub on Nina, where fans can discover releases, access bonus material, and engage directly with the artists and labels they love. Additionally, Nina will be enriched with new editorial features, curated playlists, and exclusive content that spotlights legendary catalogs and emerging artists. Nina has also launched a “Selected by Merlin Connect” playlist featuring music from its members. Alongside the playlist, Nina is launching special edition label features that celebrate the legacies and impact of labels from across Merlin’s membership.
 
"I've been passionate about discovering new music since I was a kid going through my parents' CD collections,” said Ary Warnaar of Anamanaguchi. “That led to FM radio and then record stores, and then Limewire, and then iTunes, and then Hypemachine and then what.cd, NTS etc., etc., etc... As technologies evolve and platforms come and go, discovering new places to discover new music has been just as much a part of the journey. Nina Protocol is the most recent place I've found myself excited to search for (and find) new music. Like a new fishing spot that's hitting."
 
More than just a marketplace, Nina is an ecosystem designed to put artists and labels at the forefront. The platform provides creators with the keys to their own digital storefront, offering direct control over sales, transparent access to fan data, and the tools to cultivate their community on their own terms. For fans, this creates a vibrant environment for active discovery, allowing them to move beyond passive streaming so they can “crate-dig” through unique releases, dedicated label hubs, and in-depth editorial features.
 
“The independent music community has always clearly understood what fans want and has consistently led the way in defining what’s next,” said Merlin CEO Jeremy Sirota. “With Nina, Merlin members and their artists are helping build the next generation of fandom, with tools to connect directly with fans, on equitable terms, through a platform that values independence. This partnership is proof that independent music, innovation, and fairness can go hand-in-hand. We're excited to support our members in shaping the future of fan engagement on Nina."
 
“Nina was built for moments like this, when independent artists and labels come together to create something bigger than themselves,” said Nina Protocol COO John Pollard. “Partnering with Merlin members and bringing their incredible rosters onto Nina helps us showcase the richness of independent music while giving artists and their communities the recognition and experience they deserve. This is just the beginning of what’s possible when we put artists, fans, and labels at the center of the music experience.”
 
The debut of Merlin member content on Nina represents a new era for artist-to-fan connection. This partnership marks a long-term commitment to pioneering new models that empower artists to thrive, invites fans to participate in a deeper music experience, and ensures that the independent community leads the future of music innovation.
 

04 Dec 2025 | Press release

Brogeal & Eve Goodman revealed as Scottish & Welsh Ambassadors for the 2026 edition of Independent Venue Week

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04 Dec 2025 | Press release

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04 Dec 2025 | Press release

The Great Escape conference announces collaborators and themes for 20th anniversary edition in 2026

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04 Dec 2025 | Press release

Nominees revealed for 2026 BRITs Critics' Choice

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04 Dec 2025 | Press release

Scheme supporting BRIT and Mercury Prize-winning artists begins new funding round

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04 Dec 2025 | Press release

Ivors Week returns for 2026 as The Ivors opens for entries and the Academy launches its second Summit

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04 Dec 2025 | Press release

whynow Music Unveils Exclusive Mick Jagger & Kinks Christmas Merchandise Campaigns

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04 Dec 2025 | Press release

Last Night A DJ Saved My Life unveils 'A Sonic Adventure in Nepal 2026'

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04 Dec 2025 | Press release

Twist Digital Entertainment Services Teams Up with Tuned Global to Supercharge Twist Music in MENA

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03 Dec 2025 | Press release

Merlin and Singa Ink Partnership to Bring Thousands of Original Recordings to Karaoke

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03 Dec 2025 | Press release

The club is alive, as JLS joins The O2’s coveted 21 Club

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03 Dec 2025 | Press release

ESNS festival line-up complete for 40th Edition

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03 Dec 2025 | Press release

Stars join forces with creative and cultural organisations from across UK and Europe to remove barriers to touring and drive growth

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03 Dec 2025 | Press release

Wise Music Group strikes deal with GoGo Penguin

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03 Dec 2025 | Press release

Songtools announces strategic partnership and platform integration with ONErpm’s OFFstep

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03 Dec 2025 | Press release

YouTube wraps its 20th anniversary year with a new feature announcement & 2025 trends

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03 Dec 2025 | Press release

Apple Music Replay ‘25: A More Personal Look at Your Year in Music

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03 Dec 2025 | Press release

IFPI convenes cross industry panel at UN Copyright Agency to examine the future of music licensing with AI

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02 Dec 2025 | Press release

Independent music labels return a third of revenue to artists, reveals new report from ORCA

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02 Dec 2025 | Press release

Industry survey reveals 97% of music professionals demand AI transparency, while half refuse AI-generated music entirely

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02 Dec 2025 | Press release

CISAC launches new ISWC IPI Context Search to help music publishers solve metadata challenges

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02 Dec 2025 | Press release

Your 2025 Delivered on Amazon Music is here: See top streaming insights from this year

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01 Dec 2025 | Press release

Key Production Group, Europe's leading physical music and packaging agency, reveals its predictions for vinyl and physical music releases in 2026

Over recent years, there has been a clear resurgence in the joy of owning physical music. Fans continue to buy vinyl and CDs, so they can take them home, listen to them and take pleasure in owning them. This flourishing...more

01 Dec 2025 | Press release

Pubs, Clubs and Venues in UK Cities Slammed by Hidden Business Rates Bombshell Says NTIA

  Night-time economy businesses across the UK are facing a devastating financial blow from April 2026, as government business rates reforms quietly abolish the 40% Hospitality, Leisure and Night-Time Relief (RHL) and replace it with a system that will force many...more

28 Nov 2025 | Press release

Inaugural Folk Album Of The Year Award Shortlist Revealed

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28 Nov 2025 | Press release

International music conference FFWD (FastForward) returns to London in February 2026 for FFWD>>LDN 26

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28 Nov 2025 | Press release

MMF reveals first cohort of certified music managers

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28 Nov 2025 | Press release

Major labels’ licensing deals with AI companies: ECSA calls for transparent licensing agreements that truly value the works of composers and songwriters

In light of the recent licensing deals announced by the three major labels – Universal Music Group (UMG), Warner Music Group (WMG) and Sony Music Group (SMG) – with AI companies Udio, Suno, and KLAY, the European Composer and Songwriter...more

28 Nov 2025 | Press release

New Leger Survey Shows Quebecers Value Choice and Affordability Over New Streaming Rules

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28 Nov 2025 | Press release

Impala revamps Outstanding Contribution award, honours women who have accelerated Impala's work on EDI and sustainability

This November, IMPALA announces the expansion of its Outstanding Contribution Award as part of a revamped awards programme co-funded by the European Union. The first announcement under the new scheme recognises women who have made a significant contribution to IMPALA's work in the...more

04 Dec 2025

  • Spotify Wrapped 2025 goes live (see Digital)

03 Dec 2025

  • Daddy Yankee files lawsuit against former manager and third parties for alleged royalty scheme (see News)

  • EU touring: Impact of Brexit worsening, says UK Music report (see Reports)

02 Dec 2025

  • ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)

  • Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)

01 Dec 2025

  • A creative nation is a thriving nation (see Opinion)

28 Nov 2025

  • Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)

27 Nov 2025

  • AI slop: Spotify, Tunecore, and credibility (see Comment)

26 Nov 2025

  • Warner Music signs deal with Suno, settles lawsuit (see News)

25 Nov 2025

  • EC sends UMG its statement of objections to Downtown acquisition (see News)

24 Nov 2025

  • 20 years of Spotify — who’s winning, losing and making money? (see Features)

21 Nov 2025

  • The future of labels: Shifting sands (see Comment)