Heavyweight publicist Simon Jones and G-A-Y owner Jeremy Joseph partner with Absolute for new label with Drag Race roster 08 Apr 2021
Intention Records launches with RuPaul’s Drag Race UK alumni The Vivienne, Tia Kofi and Veronica Green
Absolute has been chosen as the label services partner for new label, Intention Records, founded by leading UK publicist Simon Jones and G-A-Y owner Jeremy Joseph.
Intention launches with three stars from Ru Paul’s Drag Race UK on its roster: series one winner The Vivienne, Tia Kofi and Veronica Green.
Simon Jones has worked as one of the UK's leading publicists for over 20 years, with big name clients across music and entertainment including Little Mix, One Direction, Pussycat Dolls and Ant and Dec.
DJ and promoter Jeremy Joseph has built the G-A-Y club night into a world-famous brand since acquiring its predecessor Bang! in the early 90s.
Simon Jones said: "We set up Intention because of a combined love of both music and drag. RuPaul's Drag Race has brought drag slap bang into the mainstream. The latest UK series is one of the biggest TV shows of the year, especially amongst 16-34 year olds.
“There is a lot of musical talent in the show, but they are not supported in terms of major record labels or music industry love. We started Intention to give singers such as The Vivienne, Tia Kofi and Veronica Green a platform to showcase their music working with top writers, producers, and promo teams.
“The partnership with Absolute is a natural one, as I have worked with Fraser at Absolute for a long time on numerous high profile music artists and there is a huge level of trust and respect for what Fraser and the team can deliver. We have lots of exciting plans for 2021 and beyond.”
Absolute Senior Label Manager Fraser Ealey said: “I’ve known Simon and Jeremy for longer than I care to remember and it’s great to be working with them on their label’s releases. They have an unbounded enthusiasm for great pop music and we at Absolute are proud to be working with and supporting LGBTQIA+artists and their labels.”
Founded in 1998, Absolute is one of the world’s most established independent label services companies. It has a varied client base, having worked on high profile album releases from artists and labels including Steps, Alphabeat, Jake Isaac, Earache Records, AntiFragile Music, edbl, Kim Wilde, Alice Cooper, Chelou, Eliza Shaddad, The Overtones, Frankie Stew and Harvey Gunn, Rat Boy, Lethal Bizzle, Kyle Falconer, Beverley Knight, Bananarama and many more in recent years.
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THE HEADLINES
Did things really get better in 2025 for the UK's music business? (see Comment)
BRIT Awards 2026: Nominations and reactions (see News)
Music Venue Trust annual report highlights ongoing issues, and optimism (see News)
Do Spotify’s AI Playlists change how algorithmic discovery actually works? (see Features)
A&R 2026: We lost "R" (see Opinion)
Do most artists peak with their first album? (see Analysis)
Court battle over unpaid royalties could have implications for the industry in the streaming era (see News)
Luminate released its 2025 year-end music report (see Reports)
Impala sets out crucial questions on UMG/Downtown, AI, sovereignty and more for EU & music sector (see Comment)
Spotify’s new co-CEOs highlight what’s ahead for the company (see Digital)
Music publishers sued by X in growing licensing battle (see News)
Call on EU to clamp down on unauthorised ticket reselling (see News)