Greening The BRITs 11 May 2021
The climate and ecological crises ask of us that we transform the way we live to be within the boundaries of our unique planet's ecosystems. Nothing should feel more ethically, creatively, or urgently inspiring.
Nothing has had such a dramatic impact on carbon emissions over the past century as Covid-19 has in the past year. However, this record drop seen in 2020 is not permanent - studies are already showing a rebound in emissions as countries seek to reboot their economies, rolling back safeguarding initiatives to spur economic growth. This makes it essential that we in the industry continue to work towards making the cultural and operational changes necessary to contribute towards a carbon neutral future.
As a focal point in the music industry's calendar, we recognise our role in making that happen. That's why we've partnered with environmental charity Julie's Bicycle for many years, and are working hard behind the scenes to make The BRIT Awards 2021 with Mastercard greener.
TEN WAYS THE BRIT AWARDS ARE REDUCING OUR IMPACT
1. On your plates: Our caterers, Payne & Gunter with Levy UK at The O2 have used their pioneering knowledge of menu design to be as mindful of people and our planet as possible when delivering The BRITs dinner. British wherever possible and the elegant use of seasonal ingredients are the key features of our menus.
2. Cut down on waste: Food waste has been cited as the third largest cause of global warming and we believe something must be done. Wherever possible we make use of every element of an ingredient, whether that's carrot peelings to make our jus, or frying our cauliflower leaves to create a garnish. Responsible menu architecture can bring some incredibly tasty results.
3. Clean water: Our ethical water partner is Life Water, who help fund clean water projects around the globe. For every bottle of Life Water enjoyed at The BRITs, clean drinking water is donated to developing communities in need across the globe.
4. Cut the plastic: To cut down on plastic we encourage guests to use our re-usable cups, designed to easily stack to avoid the need for a plastic carrier. If guests don't wish to take home, they can simply be left in 4. Cut the plastic: To cut down on plastic we encourage guests to use our re-usable cups, designed to easily stack to avoid the the concession units for donation to the BRITs charities
5. On stage: Design shouldn't cost the earth, so we look for timber from sustainably certified sources and recycled metal to build our spectacular sets and try to reclaim as much as possible after the show.
6. A second life: Every year, we work with The BRIT School who send a lorry after the show to pick out set materials that can be repurposed by students. Some custom set pieces that we've invested in and are really proud of we keep in storage in case they can be reused in the future. We also make sure to collect all of our banners to be recycled or donate them to sports club or construction sites for a second life.
7. Green power: The O2, our home for the week of the show, has its own sustainability programme called AEG 1EARTH. The venue is on a green electricity tariff and invests in projects to reduce energy usage.
8. We love trees: so our programmes are made of paper from sustainable sources. This year we are going digital, printing less of our programmes and other things to avoid unnecessary paper use.
9. Step by step: We know we're not perfect. We're working with environmental NGO Julie's Bicycle, which was founded by the music industry over a decade ago, to look at how we get better every show. They're assessing our progress through their Creative Green Certification.
10. Spreading the word: All eyes are on us. We use our moment in the spotlight and conversations behind the scenes to encourage others in the music industry to take action. That's why The BPI and The BRIT Awards have signed up to Music Declares Emergency, a collective of music industry professionals and organisations who are turning up the volume on our industry's response to climate change.
We know there's always more we can do, and we won't always get everything right the first time: this is a journey, and we invite you to join us.
 
 
TEN WAYS TO REDUCE YOUR ENVIRONMENTAL IMPACT AT HOME
Working with environmental charity Julie's Bicycle over the years, The BRIT Awards team have been making efforts to address our environmental impacts. Fighting the climate crisis can seem like a daunting task - but there are loads of easy ways we can all be more environmentally-friendly and reduce our collective carbon footprint.
With Covid-19 forcing us all to spend more time at home, here are 10 ways you can help reduce your carbon footprint:
1. Shop local – Shop for local, organic food products where possible. Buying food that's produced locally means less emissions from travel.
2. Up the veg – The meat and dairy industries are two of the largest contributors to global greenhouse emissions. Eating more plant-based foods in your diet is a quick way to curb your carbon footprint at home.
3. Waste less – Food waste has been cited as the third largest cause of global warming. Look up some tasty recipes for your leftover food and avoiding chucking what's at the back of the fridge.
4. Travel less, travel better – Try to cut down on your travel miles where you can. Prioritise walking, cycling or public transport ahead of taxis or private car use if you can. If you have to fly, think about how you fly – it is more carbon intensive to fly business or first class than economy!
5. Switch off – using less energy at home is one of the best ways to cut your domestic emissions. Switch off lights, appliances and chargers and unplug anything not being used at the switch.
6. Cool off – turning down your heating a degree or 2 can reduce your energy bills and energy related emissions without a drastic impact to the overall temperature.
7. Be efficient – buying energy efficient appliances is a simple way to save energy costs and lower your emissions. Check for energy efficiency ratings when you next need to replace your gear.
8. Save water – try to conserve water where you can at home e.g. turn off the taps, take shorter showers, avoid washing up liquids or soaps with harmful chemicals that will end up in the waterways
9. Use green energy – Ask your energy provider about switching to a green tariff, or better yet switch to an energy supplier which sources 100% of its electricity from renewable sources.
10. Avoid, Reduce, Reuse, Recycle – Whether its food, plastics, clothes, furniture or appliances, aim to reduce the amount you purchase and keep what you do from ending up in the bin. Pass it on! 
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THE HEADLINES
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
Universal Music Group and Stability AI announce strategic alliance to co-develop professional AI music creation tools (see News)
UMG and Udio settle lawsuit; announce agreement for new licensed AI music creation platform (see News)
The last days of Utopia (see News)
UK Music introduces 'Five Ps' guide to boost diversity and inclusion across the music industry (see News)
Reservoir Media: A hidden gem? (see Features)
The music industry remains divided on generative AI. Where will that leave us? (see Comment)
How fan power is reshaping pop (see Features)
The “forever” stakes of generative AI ownership (see Comment)
Lyor Cohen: AI won’t replace artists — it will make them unstoppable (see Opinion)
Omdia tips music publishers’ revenues to hit $10bn this year (see Reports)
Unit1 Studio launches offering potential for immersive avatar concerts through lower production costs (see Digital)
