Grassroots trailblazers celebrated at 2025 Youth Music Awards 17 Oct 2025
- Grassroots music talent from across the country celebrated at this year’s Youth Music Awards, at Troxy, London
- Winners include Nottingham’s JayaHadADream, London-based Art Against Knives and Wales’ Rightkeysonly
- Hundreds of award entries were judged by a panel of industry experts, including singer Tinie Tempah, DJ duo BICEP, MOBO Award-winners ALT BLK ERA, and radio presenters Jess Iszatt and Jodie Bryant
- Attendees on the night included Dan Smith, Sister Bliss, Sherelle, I.JORDAN and Yomi Adegoke
The UK’s leading grassroots music talent was recognised at the Youth Music Awards 2025, in association with Hal Leonard Europe at London’s iconic Troxy.
Now in its 6th year, the awards celebrate the trailblazing entrepreneurs, grassroots projects and yong leaders shaping the scene. Winners were chosen by an esteemed panel of industry experts, including Pass Out singer Tinie Tempah, DJ duo BICEP, MOBO Award-winners ALT BLK ERA, and radio presenters Jess Iszatt and Jodie Bryant.
Jamaican-Irish rapper JayaHadADream was the night’s biggest winner, taking home both the Rising Star Award (Artist) and Lyricist Award. It’s the latest milestone in a breakout year that has seen her win Glastonbury’s Emerging Talent Competition and light up the stages of major festivals including Reading, Leeds and Boomtown – cementing her status as one of the most exciting voices in UK rap.
JayaHadADream also treated guests to a mind-blowing performance, alongside fellow award winners Dia Day & Shogun Shato (Original Track Award – Group), Afromerm (Music Producer Award), and Rivkala (Music Video Award).
The ceremony drew a crowd of music and cultural figures including Bastille frontman Dan Smith, legendary DJ and producer Sister Bliss, internationally renowned DJs Sherelle and I. JORDAN, and author Yomi Adegoke among others.
Previous Youth Music Award winners English Teacher were crowned winners of this year’s prestigious Grassroots Hero Award, following on from Rizzle Kicks’ Jordan Stephens’ 2024 win. The award recognises their unwavering commitment to highlighting the importance of not just grassroots music venues but the entire grassroots music scene.
English Teacher said of their win: “We want to say a massive thanks to Youth Music for giving us this award and for supporting us on this weird and wonderful journey. The projects funded by Youth Music, which we’ve been lucky enough to benefit from, need continued funding to carry on their vital work and to keep creating opportunities for young people.”
This year’s celebration also welcomed back former nominees and performers, including MOBO Award-winning sister rock duo ALT BLK ERA, who returned as judges. Fresh off winning The New Artist trophy at Music Week Women In Music Awards, the pair continue to make waves in the industry.
Each of the 12 awards were sponsored by some of the UK’s most prolific music, fashion and culture brands, including NOTION, Levi’s, Marshall Amplification, Wingstop, PRS for Music and Pirate.
This year’s award winners include:
- Grassroots Hero Award sponsored by Levi’s - English Teacher
- Inspirational Music Leader Award sponsored by the Musicians Union - Charlie Baxter (The Music Works)
- Outstanding Project Award sponsored by Rocksteady Music School -Soundabout Emerging Leaders, Soundabout
- Rising Star Award (Industry) supported by the players of People’s Postcode Lottery - Rightkeysonly (Sound Progression and Youth Music Wales)
- Social Action Award sponsored by Hal Leonard Europe - Art Against Knives, THE LAB
- Young Leader Award supported by Arts Council England - Miri Layzell (AudioActive)
- Lyricist Award sponsored by PRS for Music - JayaHadADream (Youth Music NextGen Fund)
- Music Video Award supported by Notion - Rivkala – Chess (Youth Music Generator Fund)
- Original Track Award (Group) sponsored by Marshall Amplification - Dia Day & Shogun Shato – Green Tea (Grounded Sounds, Raw Material Music & Media)
- Original Track Award (Solo) supported by DMS Vinyl - Coupdekat – M.I.A (Youth Music NextGen Fund)
- Rising Star Award (Artist) supported by Pirate - JayaHadADream (Youth Music NextGen Fund)
- Music Producer Award in memory of Maxi Jazz, presented by Sister Bliss - Afromerm (Youth Music NextGen Fund)
This year saw the Music Producer Award named in memory of Maxi Jazz, with bandmate Sister Bliss presenting the award on the night. Sister Bliss commented: “I wanted to partner with Youth Music because the work they do, giving young people in challenging circumstances the opportunity to take part in music-making projects is simply invaluable. Music changed our lives, and we were part of a generation lucky enough to have some music provision in schools.
That has now all but disappeared, remaining only for the privileged few. I wanted the award in Maxi’s name to inspire the next generation and remind us of his legacy. He was an extraordinary ordinary South London boy, and he would absolutely support the belief that access to music education and mentorship is essential for our communities, and for nourishing our connection to each other and to joy itself."
Alongside the awards, Youth Music is calling on the industry to Rescue the Roots. With 41% of vital grassroots projects at risk of closure, the campaign aims to raise £1 million to protect the youth music scene – with every pound matched by Youth Music.
Youth Music CEO, Matt Griffiths, said: “The Youth Music Awards is always a powerful reminder of what happens when young people are given the chance to create. The artists and leaders we celebrate tonight are shaping the future of music at its roots.
At a time when grassroots projects face a major funding crisis, showcasing their impact has never been more vital. The energy, talent and ambition in this room are proof of why these spaces matter. I’d like to extend a huge congratulations to all of tonight’s winners and the incredible artists who were shortlisted.”
Oliver Winstone, Head of Business Development at Hal Leonard Europe says: “Hal Leonard Europe is proud to continue our partnership with Youth Music for the sixth year running. These Awards are a testament to the extraordinary creativity and resilience of young people across the UK. By supporting grassroots projects and NextGen talent, we’re helping to ensure that the future of music is diverse, inclusive, and thriving. Congratulations to all the incredible winners and nominees.”
A spokesperson from Wingstop UK, says: “Wingstop UK is proud to partner with Youth Music to support the NextGen Creatives 2025. This partnership is about championing the next wave of young artists - helping them find their sound, their confidence, and their platform. Music continues to be one of the most powerful forces for connection and self-expression, and the work Youth Music does to empower young people through creativity is something we’re genuinely inspired to stand behind.”
Next year will see the awards move out of London for the first time to the Northwest, where Youth Music has invested over £1.1million in 23 different grassroots music projects over the past year, supporting over 6,000 young people.
For a full list of winners see notes to editors, and for more information head to https://youthmusic.org.uk/awards
NEWS & PRESS
Yoto Launches David Bowie Card: Introducing the Legendary Artist to a New Generation
Yoto's latest addition to its growing popular music offering is filled with the immortal icon's classic songs Yoto, the award-winning audio platform for kids, today announced the launch of a new Yoto card featuring the timeless work of David Bowie. With...more
The Other Songs announce team expansion
Global independent music and entertainment company The Other Songs have announced the exciting expansion of their team as they recruit music industry executives Louis Brown, joining as General Manager, and Raju Watts, joining as Financial Director. Speaking on today’s news, founders...more
Day Fever partners with Ticketmaster’s Universe
Day Fever, the acclaimed daytime clubbing brand, has entered into a multi-year partnership with Ticketmaster’s white-label ticketing platform Universe, making the company its exclusive ticketing partner.Through the partnership, Day Fever will tap into Universe’s all-in-one ticketing and marketing platform, delivering...more
Simon Dunmore Partners with Armada Music to Launch New Label, NBT Records
The imprint will operate from Armada’s brand-new creative hub in London Acclaimed industry figure Simon Dunmore and Armada Music, the world’s biggest independent dance music label, have partnered to launch NBT Records – a brand-new label dedicated to soulful, dancefloor-driven records. Formed...more
Moises and Cory Henry Launch Global Music Competition with $50,000 in Prizes
Jam Sessions Invites Musicians Worldwide to Reimagine GRAMMY Winner's Track Through AI-Powered Tools Moises, Apple's 2024 iPad App of the Year, today launched Jam Sessions, a global music competition connecting artists, producers, and creators through AI-powered music technology. The inaugural edition...more
rightsHUB unveils tool to transform data ingestion process, signs Artist Theory alongside deal renewals with Believe, Defected and others
- New tool, rightsDROP, allows labels and publishers to optimise collection of metadata and resources via single point of entry or releases - rightsHUB now provides a fully end-to-end solution to streamline flow of rights data and assets- Artist Theory (Sam...more
Madi Diaz signs global co-publishing deal with Warner Chappell Music and Crush Music Publishing
Grammy-nominated singer-songwriter’s new album, ‘Fatal Optimist,’ out now First signing to Crush’s newly-launched publishing division Warner Chappell Music (WCM) and Crush Music Publishing (CMP) today announced a global co-publishing deal with acclaimed singer-songwriter Madi Diaz. She is the first signing to Crush’s newly-launched...more
Warner Chappell Music Signs Victor Le Masne
GLOBAL ADMINISTRATION DEAL COVERS ALL WORKS PRODUCED THROUGH LE MASNE'S MULTIMAN RECORDS Warner Chappell Music (WCM) has today announced the signing of Victor Le Masne to a global administration deal. The agreement covers all works produced through Le Masne's Multiman Records...more
Impala's fifth equity, diversity, and inclusion report: Reaffirming commitment to a more inclusive music industry
IMPALA has released its fifth Equity, Diversity, and Inclusion (EDI) Report, providing insights into its ongoing efforts in this area. Published on the anniversary of the organisation's EDI Charter, the report is the result of work by IMPALA's taskforce, which for the...more
DJ brands unite to launch OneLibrary
The DJ world is about to become more open. As part of its ongoing commitment to the sustainable growth of DJ culture and a more open industry environment, AlphaTheta has been actively collaborating with other manufacturers on an exciting...more
Dancefloor launches the Nightlife Dividend Programme to support grassroots venues and promoters
A recent report by The Night Time Industries Association suggests rising costs and ongoing pressures mean the UK is losing three nightclubs every week and will have none left by 2030. To help the fight for survival of independent venues...more
PRS Foundation congratulates Mercury Music Prize winner Sam Fender
PRS Foundation has proudly supported 7 out of the last 8 Mercury Prize winners through various programmes Sam Fender had support through the PPL Momentum Music Fund to record early singles and International Showcase Fund support to perform at SXSW in...more
FEAT AGM: Confirms promoter-approved resale policy and continued campaign for stronger enforcement of DSA
1000 illegally listed tickets reported across 2025 without a single response from unauthorised resale websites Largest annual conference to date held in Barcelona, with over 20 attendees from eight countries The Face-value European Alliance for Ticketing (FEAT) held its annual general meeting...more
Warner Music and Merwas sign partnership
Collaboration will see partners sign, develop and promote artists from across the Middle East and North Africa Warner Music has signed a partnership with Merwas, a leading digital multimedia-technology, content creation, and production company based in Riyadh to establish a new...more
Aussie breakout risers FOOL NELSON sign to AWAL and release new EP 'Bad Dreams'
Hailing from Perth, Australia, indie rock trio Fool Nelson have signed a global record deal with AWAL and today release new EP 'Bad Dreams'. Through blistering riffs, heart-on-sleeve lyricism and rollicking choruses, 'Bad Dreams' cements Fool Nelson's place as one of Australia's most exciting young...more
The Circuit Group Launches Red Wire Publishing
The Circuit Group, a powerhouse collective of world-class artist managers turning creative vision into global ventures for iconic artists, today announced the launch of Red Wire Publishing, a new division dedicated to providing boutique music publishing services to artists and...more
FUGA and Naxos Music Group Expand Partnership
● FUGA to provide full-suite of marketing and distribution services to the world’s leading classical music company ● Amy Nelson joins FUGA as Senior Strategy Marketing Manager for Classical & Jazz Downtown-owned B2B distributor FUGA today announced a significant expansion...more
AlphaTheta announces Equal Beats podcast series
7 episodes hosted by Kikelomo will encourage women, femmes, and non-binary people to enter the music worldGetting into DJing or the music industry in general is often a daunting prospect for women, femmes, and non-binary people. But how can we...more
UK Music Chief Executive response to BBC Survey
UK Music Chief Executive Tom Kiehl has responded to the findings of a new BBC survey published today revealing that 22% of the British public want to see more music on the BBC: “From the Proms to Glastonbury, the BBC relies...more
Introducing the TikTok Awards UK & Ireland 2025 with headline partner Sky: New Era. New icons.
Today, we're thrilled to announce the return of the TikTok Awards UK & Ireland 2025 with headline partner Sky, one of Europe’s leading entertainment and connectivity companies. This TikTok star studded event will be attended by guests from across the TikTok community and...more
Scotland’s national music prize - The Say Award - announces 10 albums on shortlist
PLUS, KT TUNSTALL’S ‘EYE TO THE TELESCOPE’ ANNOUNCED AS MODERN SCOTTISH CLASSIC AWARD WINNER AND SOUND OF YOUNG SCOTLAND FINALISTS REVEALED STREAM THE SHORTLIST www.sayaward.com #SAYaward The Scottish Album of the Year (SAY) Award has today unveiled the 10 Shortlisted albums now in the running for 2025’s title and...more
Edith Bowman to host BBC Radio 3’s Sound of Cinema from 1 November
BBC Radio 3 today announces Edith Bowman as the new presenter of Sound of Cinema, the station’s flagship programme dedicated to the art of film music. Airing every Saturday at 4pm, Edith will guide listeners through timeless and contemporary film scores with features, interviews and...more
Grassroots trailblazers celebrated at 2025 Youth Music Awards
Grassroots music talent from across the country celebrated at this year’s Youth Music Awards, at Troxy, London Winners include Nottingham’s JayaHadADream, London-based Art Against Knives and Wales’ Rightkeysonly Hundreds of award entries were judged by a panel of industry experts, including singer Tinie Tempah, DJ duo BICEP, MOBO Award-winners ALT BLK ERA, and radio presenters Jess Iszatt and Jodie Bryant Attendees on the night included Dan Smith, Sister Bliss, Sherelle, I.JORDAN and Yomi Adegoke The UK’s leading...more
Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to Partner With Spotify to Develop Artist-First AI Music Products
Spotify release:AI technology is advancing quickly, bringing both new creative possibilities and challenges for the music industry. It’s critical for the music industry to join forces and act together to protect creativity while enabling innovation. Stamping out the worst outcomes of...more
BPI response to Spotify announcement on AI
Welcoming the announcement, Dr Jo Twist OBE, BPI Chief Executive, said: "The BPI has long argued that innovative partnerships, based on an ethical approach that respects copyright, sit at the heart of the debate around AI and human artistry. We welcome this...more
Hannah Carlen Joins Nonesuch Records as Vice President of Marketing and Communications
Hannah Carlen has been named Nonesuch Records’ Vice President of Marketing and Communications. In her new role, Carlen oversees marketing, sales, publicity, new media, and content creation for the Warner Music Group’s acclaimed label. Prior to joining Nonesuch, Carlen was Senior...more
Sam Fender announced as overall winner of 2025 Mercury Prize 'Album of the Year'
Sam Fender was announced tonight, Thursday 16th October, as the overall winner of the 2025 Mercury Prize for his album 'People Watching'. Broadcaster Lauren Laverne hosted the 2025 Mercury Prize 'Albums of The Year' ceremony live from Newcastle's Utilita Arena, marking the first time the prestigious awards show has...more
Bad Boy Chiller Crew sign to Greenback Records
Bad Boy Chiller Crew have teamed up with the notorious Irish label Greenback Records, and are set to release their first track together entitled ‘Niki Lauda’, out 16th October. This marks an exciting new era for Bradford's finest, since parting...more
beatBread Launches $100 Million Global Independence Fund in Association with Leading Independent Music Organizations
The Fund provides direct financial support to empower independent labels and distributors in a shifting industry beatBread, a leader in funding for independent labels and musicians, has announced the launch of the Global Independence Fund (GIF), a new $100 million fund...more
Brandon Burch wins National Album Day’s mural competition
National Album Day 2025 is turning walls into stages. The winner of this year’s National Album Day Mural Competition, celebrating the spirit of rock in all its forms, has been announced. The winning design, created by Brandon Burch, will be placed...more
THE HEADLINES
Are we still in the music business? When your POV is worth more than your mp3s (see Opinion)
Is rock’n’roll dead? (see Features)
Book extract: Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture (see Comment)
With MTV channels switching off, is the music video under threat? (see Features)
Spotify partnering with multinational music companies to develop ‘responsible’ AI products (see Digital)
Sam Fender wins 2025 Mercury Prize (see News)
Spotify working on ‘SongDNA’ feature that showcases the people behind tracks (see Digital)
How far should cultural boycotts go? (see Features)
How Subvert is building a co-op owned Bandcamp alternative (see Digital)
Lucian Grainge outlines UMG’s strategy for generative AI partnerships and product development (see News)
The future of music streaming: Change or be changed (see Comment)
Sam Altman: the man who stole the rights from copyright. If he’s the future, can we go backwards? (see Features)
Warner Music Group CEO Robert Kyncl discusses the company's “tremendous catalogue” (see Features)
There’s a £1 idea that could save small music venues. Is Live Nation holding it back? (see Features)
Breaking down the arguments around VMG’s Downtown Music acquisition (see Analysis)
Vevo report shows how fandom turns passion into impact and purchasing power (see Reports)
The music industry must plan for the day when AI music-generation tools produce humanlike music in bulk (see Features)