Fourth annual Measure of Music conference announces panels, speakers & partners for 2024 08 Feb 2024
Conference cements itself on industry calendar by celebrating four years of community building this February
Over 1,200 registered attendees to date
Measure of Music, the acclaimed weekend-long virtual music and data conference returns Friday, February 23 through Sunday, February 25 to a global audience.
Presented by Audiense, the online event will feature multiple days of panels, networking opportunities, a career fair and resources for artists, among other exciting happenings – all with the intention of breaking down barriers of entry into the music business for all, with a particular focus on people from marginalized communities. The event’s hackathon will also return where participants from all over the world collaborate on music and tech projects that they will then present to an esteemed audience. Measure of Music’s most recent conference had 3,000 people signed up from more than 90 countries across 20 time zones.
Topics for 2024’s panels include Maximizing Live Music Audience Engagement; Data-Driven Artist Marketing; Building Your Music Tech Startup; an Analytics Workshop; Upstreaming Music and many more. Just announced keynotes for the conference include YolanDa Brown OBE, Saxophonist and Chair, BPI (British Phonographic Industry); Adetokunbo Oyelola, CEO, Black Grape Global (and manager to YolanDa); Temi Adeniji, MD & SVP, SSA & Special Projects, Warner Music Africa; and Bruce Hamilton, Founder & General Partner of Everybody Ventures. Confirmed details of all panels and speakers can be found at https://conference.measureofmusic.com/.
Additional new speakers to the conference include Kevin Breuner, Head of Artist Development & Education, BandLab; Maria Gironas, GM, Keychange U.S.; Adem Holness, Head of Contemporary Music, Southbank Centre; Justin LaMotte, Co-Founder & CEO, Black Wax; Oscar Serrano, SVP Marketing, Distribution & Sales, UMusic Hotels; Ben Wynter, Director of Business Development & Partnerships, AIM, Founder, Unstoppable Music Group & POWER UP!; Jashima Wadehra, CEO, Ode, among many others.
Spearheaded and curated by music executive Christine Osazuwa – the event is now in its fourth year and consistently features majority-minority speakers, attendees, and project participants in terms of both gender and race. Measure of Music makes it a priority to compensate all speakers and weekend support staff, reinforcing its commitment to equity and the value we place on everyone's time and contributions. The event is also free of charge to all those who want to attend. To register, please visit this link.
“Watching both Measure of Music both grow as an event and year-round as a community has been such an incredible experience. The amount of support we have received from speakers, partners, and sponsors shows that the music business can show up in ways it previously has not,” says Osazuwa. “Our 2024 edition will bring new additions to MoM – but diversity, mentorship, music & data will always remain core,” Christine adds.
Details will continue to be updated daily at https://conference.measureofmusic.com/.
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THE HEADLINES
What are pop-up shows teaching us about building fandom in 2025? (see Analysis)
How much AI will audiences accept in music and movies? (see Analysis)
Stars urge Kier Starmer to tackle ‘pernicious’ ticket tout websites (see News)
Report reveals UK music industry contributes record £8bn to UK economy. (see Reports)
Deezer publishes survey on AI music (see Reports)
Songs are going viral faster than ever — but fewer are becoming streaming hits (see Analysis)
The music we should save is the music AI needs the most (see Comment)
The Council Of Music Makers: Put music-makers first in AI deals (see News)
The future of music marketing is no marketing at all (see Features)
AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)
Secondary price caps and figuring out fact vs. fiction (see Comment)
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)