Fourth annual Measure of Music conference announces panels, speakers & partners for 2024 08 Feb 2024
Conference cements itself on industry calendar by celebrating four years of community building this February
Over 1,200 registered attendees to date
Measure of Music, the acclaimed weekend-long virtual music and data conference returns Friday, February 23 through Sunday, February 25 to a global audience.
Presented by Audiense, the online event will feature multiple days of panels, networking opportunities, a career fair and resources for artists, among other exciting happenings – all with the intention of breaking down barriers of entry into the music business for all, with a particular focus on people from marginalized communities. The event’s hackathon will also return where participants from all over the world collaborate on music and tech projects that they will then present to an esteemed audience. Measure of Music’s most recent conference had 3,000 people signed up from more than 90 countries across 20 time zones.
Topics for 2024’s panels include Maximizing Live Music Audience Engagement; Data-Driven Artist Marketing; Building Your Music Tech Startup; an Analytics Workshop; Upstreaming Music and many more. Just announced keynotes for the conference include YolanDa Brown OBE, Saxophonist and Chair, BPI (British Phonographic Industry); Adetokunbo Oyelola, CEO, Black Grape Global (and manager to YolanDa); Temi Adeniji, MD & SVP, SSA & Special Projects, Warner Music Africa; and Bruce Hamilton, Founder & General Partner of Everybody Ventures. Confirmed details of all panels and speakers can be found at https://conference.measureofmusic.com/.
Additional new speakers to the conference include Kevin Breuner, Head of Artist Development & Education, BandLab; Maria Gironas, GM, Keychange U.S.; Adem Holness, Head of Contemporary Music, Southbank Centre; Justin LaMotte, Co-Founder & CEO, Black Wax; Oscar Serrano, SVP Marketing, Distribution & Sales, UMusic Hotels; Ben Wynter, Director of Business Development & Partnerships, AIM, Founder, Unstoppable Music Group & POWER UP!; Jashima Wadehra, CEO, Ode, among many others.
Spearheaded and curated by music executive Christine Osazuwa – the event is now in its fourth year and consistently features majority-minority speakers, attendees, and project participants in terms of both gender and race. Measure of Music makes it a priority to compensate all speakers and weekend support staff, reinforcing its commitment to equity and the value we place on everyone's time and contributions. The event is also free of charge to all those who want to attend. To register, please visit this link.
“Watching both Measure of Music both grow as an event and year-round as a community has been such an incredible experience. The amount of support we have received from speakers, partners, and sponsors shows that the music business can show up in ways it previously has not,” says Osazuwa. “Our 2024 edition will bring new additions to MoM – but diversity, mentorship, music & data will always remain core,” Christine adds.
Details will continue to be updated daily at https://conference.measureofmusic.com/.
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THE HEADLINES
Has pop music become stagnant? Kind of yes but also no (see Analysis)
Why are we still using Spotify? (see Opinion)
TikTok launches TikTok Songwriter Features (see Digital)
EU Commission reportedly prepares ‘full-scale, four-month investigation’ into UMG’s proposed Downtown purchase (see Business)
Lisa Nandy MP addressed the UK Music Summer Party (see News)
Building fandom is about the journey, not the destination (see Opinion)
Industry calls for streaming sites to tag music created by AI-generated acts (see News)
“Content is king” say analysts - so why is Spotify worth more than the entire music rights industry? (see Comment)
Where’s the next wave of working-class rock stars? (see Features)
Populists vs. tech titans: The battle over AI and the future of music (see Comment)
Can TikTok revive classic songs? A statistical analysis (see Analysis)
UMG’s Michael Nash: ‘AI can be instrumental to the future of music’ (see Digital)
In the post-music streaming era, do artists and labels give too much away? (see Comment)
Songwriters ‘missing millions in royalties from more than 100,000 UK gigs’ (see News)
Merck Mercuriadis plots comeback with Hipgnosis remix (see Business)