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Conference cements itself on industry calendar by celebrating four years of community building this February

Over 1,200 registered attendees to date

YolanDa Brown OBE, Acclaimed Saxophonist and Chair, BPI and Temi Adeniji, MD & SVP, SSA & Special Projects, Warner Music Africa To Keynote Free Program
 


Measure of Music
, the acclaimed weekend-long virtual music and data conference returns Friday, February 23 through Sunday, February 25 to a global audience. 

Presented by Audiense, the online event will feature multiple days of panels, networking opportunities, a career fair and resources for artists, among other exciting happenings – all with the intention of breaking down barriers of entry into the music business for all, with a particular focus on people from marginalized communities. The event’s hackathon will also return where participants from all over the world collaborate on music and tech projects that they will then present to an esteemed audience. Measure of Music’s most recent conference had 3,000 people signed up from more than 90 countries across 20 time zones. 

Topics for 2024’s panels include Maximizing Live Music Audience Engagement; Data-Driven Artist Marketing; Building Your Music Tech Startup; an Analytics Workshop; Upstreaming Music and many more. Just announced keynotes for the conference include YolanDa Brown OBE, Saxophonist and Chair, BPI (British Phonographic Industry); Adetokunbo Oyelola, CEO, Black Grape Global (and manager to YolanDa); Temi Adeniji, MD & SVP, SSA & Special Projects, Warner Music Africa; and Bruce Hamilton, Founder & General Partner of Everybody Ventures. Confirmed details of all panels and speakers can be found at https://conference.measureofmusic.com/

Additional new speakers to the conference include Kevin Breuner, Head of Artist Development & Education, BandLab; Maria Gironas, GM, Keychange U.S.; Adem Holness, Head of Contemporary Music, Southbank Centre; Justin LaMotte, Co-Founder & CEO, Black Wax; Oscar Serrano, SVP Marketing, Distribution & Sales, UMusic Hotels; Ben Wynter, Director of Business Development & Partnerships, AIM, Founder, Unstoppable Music Group & POWER UP!; Jashima Wadehra, CEO, Ode, among many others.  

Spearheaded and curated by music executive Christine Osazuwa – the event is now in its fourth year and consistently features majority-minority speakers, attendees, and project participants in terms of both gender and race. Measure of Music makes it a priority to compensate all speakers and weekend support staff, reinforcing its commitment to equity and the value we place on everyone's time and contributions. The event is also free of charge to all those who want to attend. To register, please visit this link.  

“Watching both Measure of Music both grow as an event and year-round as a community has been such an incredible experience. The amount of support we have received from speakers, partners, and sponsors shows that the music business can show up in ways it previously has not,” says Osazuwa. “Our 2024 edition will bring new additions to MoM – but diversity, mentorship, music & data will always remain core,” Christine adds. 

Measure of Music is presented by Audiense and supported by BandLab, The Orchard Chartmetric, jump.global, Luminate, The MLC, ONErpm, and Songkick. The Career Fair is sponsored by Jobs by ROSTR and the in-person location sponsors include Drexel University in Philadelphia and BMAT Music Innovators in Barcelona. Media partners include Industry In Spanglish, Gig Life Pro, Keychange U.S, Keychange EU, and Live Out L!ve

Details will continue to be updated daily at https://conference.measureofmusic.com/
 
FULL SCHEDULE
FRI, FEB 23:
  • Music Insights & Analytics with Chartmetric
  • Maximizing Live Music Audience Engagement with Songkick
  • Elevate Your Artistry: Unveiling the Power of Data-Driven Artist Marketing with Audiense
  • From Music Creation to Fan Connection with BandLab
  • Unleashing the Power of Streaming Analytics with Luminate
  • Keynote - Pitch Perfect: Building Your Music Tech Startup with Bruce Hamilton & Bianca Ambrosini
  • Speed Networking
SAT, FEB 24 
(VIRTUAL NETWORKING EXPO):
  • Career Fair
  • Artist Career Fair
  • Community/Non-Profit Booths
  • Sponsor Booths
SAT, FEB 24:
  • Startup Showcase
  • Beats & Bytes: An Afrobeats Analytics Workshop
  • Keynote - Developing Success: A Fireside Chat with Temi Adeniji
  • Panel - Equalizing Opportunity: Strategic Investments in Music's Next Generation
  • Panel - Return on Relationship: The New Metrics in Direct-to-Fan Marketing
  • Panel - The Upstream: The Milestones & Metrics It Takes to Build Momentum and Make it Big
  • Panel - Beyond the Stage: The Next Phase of Music Experiences
  • Speed Networking
SUN, FEB 25:
  • Speed Networking
  • Panel - Music Research in 2023
  • Keynote - Orchestrating Dreams: A Fireside Chat with Adetokunbo Oyelola & YolanDa Brown
  • Project Presentations
  • Networking - After Party

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