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The joint venture aims to boost financial capital for artists and revolutionize traditional recoupments in the music industry

 

Music funding platform, RoyFi, and found.ee, the Downtown-owned digital marketing and advertising platform, have announced “Market to Recoup,” a brand new partnership that provides access to advance recoupment for artists at an accelerated pace. The initiative gives RoyFi creators access to nearly 10% back from every dollar spent on found.ee advertising, which allows their advance to recoup at a faster pace for artists by automatically accounting their found.ee advertising toward what they owe. 

“In traditional music advances, marketing budgets often put artists in a further financial hole with each dollar spent,” Jason Hobbs, found.ee President, said. “found.ee and RoyFi have flipped the script so that digital marketing and even TV advertising will generate financial benefits beyond measurable impact and will accelerate an artists’ recoupment. It’s a revolutionary concept for creators.”

As part of the joint effort, RoyFi creators will utilize found.ee’s self-service marketing platform and live reporting dashboard, which gives users full transparency over their own first-party data and access to powerful digital marketing tools, including tailored interactive ads, customizable landing pages, remarketing capabilities and more. RoyFi creators using found.ee will also be able to reach more fans in a more cost-effective manner through interactive HTML5 ad units and connected TV pre-roll video ads that offer access to premium television programming at about four cents per completed view.

"RoyFi is giving artists and creators the power to shape their own careers by giving them the capital they need, when and how they need it,” RoyFi CEO Peter Harvey said. “found.ee shares this aim, and our partnership will give creatives the boost they need to both promote their music and recoup their advances faster, with 100% of any revenue share going back to recoup the advance. We can’t wait to see the positive impact this will have on the creative community."

As creator-first companies, RoyFi and found.ee both seek to empower creatives, disrupt the status quo and create innovative solutions that fit the needs of today’s creators. Acquired by Downtown Music Holdings in 2021, found.ee is widely used throughout the music industry, found.ee has empowered thousands of artists, creators, and companies to harness their own first-party data audiences through found.ee’s robust integrated marketing platform. As a fintech company for creatives, RoyFi gives artists, musicians, producers, and songwriters access to affordable capital with low rates and 100% control of their rights.  

RoyFi creators now have access to found.ee’s “Market to Recoup” feature to recoup about 10% of every dollar spent on advertising services. Users will also receive access to powerful first-party data tools and marketing and advertising services tailor-made for today’s creators. Together, RoyFi and found.ee are empowering modern-day artists to take control of their careers by revolutionizing the traditional process of recoupment that hindered artists and their growth in years past.

30 Nov 2023 | Press release

Jamahook’s Sound Assistant Offline Agent helps producers rediscover sounds from their audio libraries

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30 Nov 2023 | Press release

Spinnin’ Records has entered into a JV with Kanary Records

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30 Nov 2023 | Press release

BIMM University unveils AI_Labs

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30 Nov 2023 | Press release

Vevo’s Year-End Review Reveals How We Watched Pop Culture Moments in 2023

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30 Nov 2023 | Press release

ESNS Announces Keynote Speakers for 2024 Music Conference

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30 Nov 2023 | Press release

Shane MacGowan Warner Music tributes

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30 Nov 2023 | Press release

Introducing the Artist Account to Boost Discoverability on TikTok

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30 Nov 2023 | Press release

KINGSHIP launches new immersive experience on Roblox

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29 Nov 2023 | Press release

Nordoff and Robbins O2 Silver Clef Awards returns for 2024

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29 Nov 2023 | Press release

Music tech company Audoo partners with ESMAA to revolutionise public performance royalties in the Middle East

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29 Nov 2023 | Press release

Ahead of COP 28, Impala advocates for climate action in the music industry, highlighting best practices and urging government support

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29 Nov 2023 | Press release

peermusic extends with ICE

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29 Nov 2023 | Press release

MTV PUSH UK & IRE 2024 nominations

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28 Nov 2023 | Press release

Best Art Vinyl Award 2023

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28 Nov 2023 | Press release

New toolkit to champion music creator credits launched

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28 Nov 2023 | Press release

Artists and labels from key European countries join forces to call for urgent EU solution to stop transfer of €125m a year of performance income out of Europe

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28 Nov 2023 | Press release

BPI Council Election 2023 Results

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28 Nov 2023 | Press release

The BRIT Awards 2024 Rising Star Shortlist revealed

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28 Nov 2023 | Press release

Apple Music’s Replay Experience & Year-End Charts Are Here

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28 Nov 2023 | Press release

Brazilian and Peruvian authorities continue ‘Operation 404’ against infringing music services

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28 Nov 2023 | Press release

Music Technology UK launches with 12-strong Advisory Board

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28 Nov 2023 | Press release

Dëra, Nat Powers and Tony Burrata among the 6 latest songwriters and producers to receive Hitmaker fund support

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28 Nov 2023 | Press release

Billy F Gibbons of ZZ Top signs with Spirit Music Nashville

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28 Nov 2023 | Press release

Kobalt Signs New Zealand Artist And Super Producer 9lives To Global Publishing Deal

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28 Nov 2023 | Press release

GESAC welcomes the report on the situation of authors in the music streaming market adopted in CULT Committee

  GESAC welcomes the CULT Committee’s adoption of the initiative report on “cultural diversity and the conditions for authors in the European music streaming market” prepared by MEP Ibán García del Blanco, which rightly highlights the significant problems faced by authors and...more

28 Nov 2023 | Press release

CTM Outlander strikes worldwide publishing deal with 5x GRAMMY nominated multi-platinum-selling artist and songwriter Sam Hunt

Deal includes acquisition of catalog and go-forward deal Concluding a significant year for the publishing powerhouse, CTM Outlander today announces the acquisition of five-time GRAMMY nominated, multi-platinum-selling, award-winning singer/songwriter Sam Hunt's publishing catalog and signing of Hunt to a go-forward publishing deal for his future...more

28 Nov 2023 | Press release

ECSA welcomes European Parliament’s CULT Committee’s adoption of the report on music streaming

On Tuesday, 28 November, the European Parliament’s Culture and Education (CULT) Committee adopted its report on “Cultural diversity and the conditions for authors in the European streaming market” with an overwhelming majority. ECSA welcomes this crucial report for all music...more

27 Nov 2023 | Press release

Pills ‘n’ Thrills and Bellyaches…and vinyl - iconic 1990 albums take centre stage in new exhibition

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27 Nov 2023 | Press release

The Annual BPI Classical Committee/PPL quiz raises upwards of £6,500 in aid of Nordoff & Robbins and LPMAM's Ukrainian Bursary Student Scheme

The popular music industry quiz returned for its ninth year, this year hosted by Sony Music UK   The Annual BPI Classical Committee / PPL Quiz in aid of Nordoff and Robbins and the London Performing Academy of Music (LPMAM) Ukrainian Bursary Student Scheme was successful...more

27 Nov 2023 | Press release

Music fans worldwide believe human creativity essential in time of AI

Attitudes towards AI revealed for the first time in largest global study of its kind  ~ 79% feel human creativity remains essential to the creation of music ~ 76% feel that an artist's music or vocals should not be used or ingested...more

30 Nov 2023

  • Will AI be used to raise musicians from the dead? (see Features)

  • Spotify Wrapped 2023 is here (see Digital)

29 Nov 2023

  • Spotify Wrapped 2023: 'Music genres are now irrelevant to fans' (see Features)

  • Have labels hit a breaking point with data-driven A&R?  (see Features)

28 Nov 2023

  • Spotify Wrapped’s evil genius? It sells millennials an identity (see Features)

  • Calls for urgent EU solution to stop transfer of performance income out of Europe (see News)

  • Global initiative Credits Due unveils new toolkit (see News)

27 Nov 2023

  • When did music media lose its ability to break bands? (see Comment)

  • IFPI's global report examines how fans engage with music (see Reports)

24 Nov 2023

  • Census of musicians finds 30% report having poor mental wellbeing (see Reports)

  • BRIT Awards make changes to be more inclusive (see News)

23 Nov 2023

  • Executives explain how British hip-hop has exploded from the underground (see Features)

22 Nov 2023

  • Spotify reveals revamped royalties system (see Digital)

  • TikTok publishes Music Impact Report (see Reports)

21 Nov 2023

  • ‘Music – It’s about purpose, stupid!' (see Comment)

20 Nov 2023

  • Industry addresses AI threats and opportunities (see News)

17 Nov 2023

  • Why is everyone mad at Spotify? (see Comment)

  • YouTube brings AI vocals to Shorts with ‘Dream Track’ (see Digital)