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Spotify’s global emerging artist development program, RADAR, has announced its latest artist partnership for the US: the Alabama-born, Atlanta-based, fast-ascending rapper Flo Milli.  

Her 2020 breakout mixtape, Ho, why is you here?, which has been streamed over 192 Million times on Spotify, has found its tracks adorning some of Spotify’s most popular playlists including RapCaviar, Feelin’ Myself, Most Necessary, and more. It also received a myriad of Best Albums of 2020 accolades in outlets like The New York Times, NPR Music, Pitchfork, Complex, Uproxx, XXL, and more. 

The announcement is accompanied by new RADAR photos of Flo Milli located HERE and a blog post on Spotify’s For The Record newsroom HERE that includes a full rundown of the program, and a Q&A with the artist, which you should feel free to use for your own coverage.  

Spotify’s Head of Urban, Carl Chery, interviewed Flo over Zoom last week re RADAR, resulting in THIS video clip -- feel free to embed!

Also out today is Flo’s glamour-oozing new single “Roaring 20s,” which can be heard HERE, showing off the undeniable star power that makes her perfect for RADAR. 

Flo Milli’s appointment to the RADAR program will include features in the RADAR playlist, a Spotify Singles recording, promotional support for her upcoming releases, a full suite of out-of-home (including billboards up today in Atlanta and NYC) and on-platform marketing, and social promotion. Flo Milli’s campaign will also include a forthcoming mini-documentary to premiere later this year.

Says Ned Monahan, Spotify’s Head of Global Hits: “Since the release of ‘Beef FloMix’ on Spotify in 2019, we’ve watched Flo Milli’s exponential growth with excitement.  Her magnetism is indisputable, and she’s one of the most exciting new rappers in the game right now.  We are beyond thrilled to partner with Flo as our next RADAR artist, and can’t wait to see what’s next.” 

When asked what being a RADAR artist means to her, Flo Milli says: “I’m grateful that I’m a part of this program and being that I’m putting out a song right now [today’s ‘Roaring 20s’], I think it’s cool to tie that in and it's a dope way to start off.”

Flo Milli’s appointment as the fourth US RADAR follows the success of Spotify’s inaugural US RADAR artist Alaina Castillo, second US RADAR addition J.I The Prince of N.Y, and third artist The Kid LAROI, all joining more than 175 RADAR-affiliated emerging artists around the world. Last fall, Spotify celebrated the program’s six month anniversary with the launch of its global RADAR hub on-platform.

Please let me know if you would be interested in covering? Happy to connect you with Spotify’s Head of Global Hits, Ned Monahan to get an intimate breakdown behind the creation of RADAR and how the program has propelled the success of artists around the globe like Rina Sawayama, Young T & Bugsey,merci mercy, Lous and the Yakuza, and more.
 

23 Jan 2026 | Press release

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23 Jan 2026 | Press release

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23 Jan 2026 | Press release

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23 Jan 2026 | Press release

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22 Jan 2026 | Press release

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22 Jan 2026 | Press release

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22 Jan 2026 | Press release

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22 Jan 2026 | Press release

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22 Jan 2026 | Press release

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21 Jan 2026 | Press release

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21 Jan 2026 | Press release

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20 Jan 2026 | Press release

Jacob Alon revealed as this year's BRITs Critics' Choice winner

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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20 Jan 2026 | Press release

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23 Jan 2026

  • Did things really get better in 2025 for the UK's music business? (see Comment)

22 Jan 2026

  • BRIT Awards 2026: Nominations and reactions (see News)

21 Jan 2026

  •  Music Venue Trust annual report highlights ongoing issues, and optimism (see News)

20 Jan 2026

  • Do Spotify’s AI Playlists change how algorithmic discovery actually works? (see Features)

19 Jan 2026

  • A&R 2026: We lost "R" (see Opinion)

16 Jan 2026

  • Do most artists peak with their first album? (see Analysis)

15 Jan 2026

  • Court battle over unpaid royalties could have implications for the industry in the streaming era (see News)

  • Luminate released its 2025 year-end music report (see Reports)

14 Jan 2026

  • Impala sets out crucial questions on UMG/Downtown, AI, sovereignty and more for EU & music sector (see Comment)

13 Jan 2026

  • Spotify’s new co-CEOs highlight what’s ahead for the company (see Digital)

12 Jan 2026

  • Music publishers sued by X in growing licensing battle (see News)

  • Call on EU to clamp down on unauthorised ticket reselling (see News)