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Spotify’s global emerging artist development program, RADAR, has announced its latest artist partnership for the US: the Alabama-born, Atlanta-based, fast-ascending rapper Flo Milli.  

Her 2020 breakout mixtape, Ho, why is you here?, which has been streamed over 192 Million times on Spotify, has found its tracks adorning some of Spotify’s most popular playlists including RapCaviar, Feelin’ Myself, Most Necessary, and more. It also received a myriad of Best Albums of 2020 accolades in outlets like The New York Times, NPR Music, Pitchfork, Complex, Uproxx, XXL, and more. 

The announcement is accompanied by new RADAR photos of Flo Milli located HERE and a blog post on Spotify’s For The Record newsroom HERE that includes a full rundown of the program, and a Q&A with the artist, which you should feel free to use for your own coverage.  

Spotify’s Head of Urban, Carl Chery, interviewed Flo over Zoom last week re RADAR, resulting in THIS video clip -- feel free to embed!

Also out today is Flo’s glamour-oozing new single “Roaring 20s,” which can be heard HERE, showing off the undeniable star power that makes her perfect for RADAR. 

Flo Milli’s appointment to the RADAR program will include features in the RADAR playlist, a Spotify Singles recording, promotional support for her upcoming releases, a full suite of out-of-home (including billboards up today in Atlanta and NYC) and on-platform marketing, and social promotion. Flo Milli’s campaign will also include a forthcoming mini-documentary to premiere later this year.

Says Ned Monahan, Spotify’s Head of Global Hits: “Since the release of ‘Beef FloMix’ on Spotify in 2019, we’ve watched Flo Milli’s exponential growth with excitement.  Her magnetism is indisputable, and she’s one of the most exciting new rappers in the game right now.  We are beyond thrilled to partner with Flo as our next RADAR artist, and can’t wait to see what’s next.” 

When asked what being a RADAR artist means to her, Flo Milli says: “I’m grateful that I’m a part of this program and being that I’m putting out a song right now [today’s ‘Roaring 20s’], I think it’s cool to tie that in and it's a dope way to start off.”

Flo Milli’s appointment as the fourth US RADAR follows the success of Spotify’s inaugural US RADAR artist Alaina Castillo, second US RADAR addition J.I The Prince of N.Y, and third artist The Kid LAROI, all joining more than 175 RADAR-affiliated emerging artists around the world. Last fall, Spotify celebrated the program’s six month anniversary with the launch of its global RADAR hub on-platform.

Please let me know if you would be interested in covering? Happy to connect you with Spotify’s Head of Global Hits, Ned Monahan to get an intimate breakdown behind the creation of RADAR and how the program has propelled the success of artists around the globe like Rina Sawayama, Young T & Bugsey,merci mercy, Lous and the Yakuza, and more.
 

30 Jun 2025 | Press release

PPL makes payment of £96.7 million to 139,000 performers and recording rightsholders

PPL is making a Q2 payment of £96.7 million to 139,000 performers and recording rightsholders. This distribution is comprised primarily of payments for UK collections across public performance and broadcast licensing in 2024, as well as some additional revenue from international...more

27 Jun 2025 | Press release

HFA's Rumblefish Provides Music Rights Administration Services to ByteDance

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27 Jun 2025 | Press release

Jack Delaney promoted to General Manager at Murray Chalmers PR

Jack Delaney has been promoted to the role of General Manager at Murray Chalmers PR, effective immediately. Jack will work with Murray in developing and implementing business operations whilst continuing to work on specific client accounts including Headie One, Lily Allen,...more

27 Jun 2025 | Press release

“Unimaginable in any other sector” - Impala’s Helen Smith on planned Downtown acquisition

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27 Jun 2025 | Press release

Wise Music Group signs publishing deal with Gloria De Oliveira

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27 Jun 2025 | Press release

ESNS turns 40: ‘Europe Calling’ to lead anniversary celebrations in January

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27 Jun 2025 | Press release

Cliff Fluet to Lead Board of Industry Leaders as Chair of Music Technology UK

Newly appointed board to include Helen Sartory, Beatport; Claire Mas, Spitfire Audio; Gareth Deakin, Sonorous Global   Music Technology UK (MTUK), the UK's only trade association dedicated to supporting music tech startups, today announced the appointment of Cliff Fluet as its inaugural Chair,...more

27 Jun 2025 | Press release

SymphonyOS Gives Maestro, its AI Marketing Assistant, a Powerful Upgrade

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27 Jun 2025 | Press release

New board of the European Music Council elected

Within the frame of the Annual Meeting of the European Music Council the members have elected a new board on 26 June 2025, for the next 2 years.The EMC Board is now including 8 representatives of EMC members to decide on content...more

27 Jun 2025 | Press release

Universal Music Group named to Time's 2025 list of the 100 most influential companies

UMG’s inclusion in the TIME100 marks the first appearance of a major music company since the list’s inception   Universal Music Group (UMG), the world leader in music-based entertainment, was named to TIME’s fifth-annual TIME100 Most Influential Companies list, highlighting companies making an extraordinary impact around...more

27 Jun 2025 | Press release

StrmMusic Appoints Geoff Cubitt CEO of StrmMusic North America amid Global Expansion

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27 Jun 2025 | Press release

oiid Integrates Music AI to Scale Its Interactive Direct-to-Fan Apps

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26 Jun 2025 | Press release

Wise Music Group signs Austrian/American composer Lukas Ligeti

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26 Jun 2025 | Press release

Full dates & locations for all Official Oasis Live '25

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26 Jun 2025 | Press release

Outernet London - the UKs most visited cultural attraction - seeks naming rights partner

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26 Jun 2025 | Press release

Co-op Live becomes first European arena to launch Virtual Venue with Ticketmaster

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26 Jun 2025 | Press release

Sony Music Publishing Appoints Margherita Gnech as Managing Director of Italy

  Today Sony Music Publishing announced the promotion of Margherita Gnech to Managing Director of Italy, effective immediately. As Managing Director, Gnech will be responsible for overseeing creative and business operations across SMP Italy, driving the company’s growth and innovation in one...more

26 Jun 2025 | Press release

Symphonic Distribution and Humanable Announce Strategic Partnership to Protect Human-Made Music

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25 Jun 2025 | Press release

Bucks signs admin deal with independent label Bigo & Twigetti

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25 Jun 2025 | Press release

Soundstripe Brings Industry-First Interactive Smart Assistant to Music Search

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25 Jun 2025 | Press release

SourceAudio and Musical AI Ink Strategic Partnership Adding Output Attribution To Most Comprehensive AI Music Dataset Marketplace

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25 Jun 2025 | Press release

Music Venue Properties announce second £500,000 loan facility agreement with Figurative

Music Venue Properties (MVP), the pioneering Charitable Community Benefit Society created by Music Venue Trust (MVT), has announced a second £500,000 loan agreement with Figurative - an independent not-for-profit supporting impact, investment and innovation in the cultural and creative sector (CCS) -...more

25 Jun 2025 | Press release

IDOL appoints Johann Böhringer as General Manager, Germany, Austria and Switzerland

- To lead IDOL’s Berlin office, overseeing its GAS roster and business development- Will lead new SPRINTS album rollout via City Slang, announced yesterday- Also signs ex-Ninja Tune/Brainfeeder electronic producer Dorian Concept to global distribution and services deal Independent distributor IDOL,...more

25 Jun 2025 | Press release

Dancefloor Launches 'Pro' Platform to Empower Nightlife Promoters

    Dancefloor today announced the official launch of Dancefloor Pro, a purpose-built platform designed to empower promoters and venue operators. More than just a discovery tool, Dancefloor is the ultimate event promotion hub that goes above and beyond ticketing by providing...more

25 Jun 2025 | Press release

Impala announces the launch of new 'Label Camp' project to boost cross-border collaboration among independent music companies

IMPALA is launching a new initiative designed to foster cross-border collaboration, peer learning and capacity building among independent labels across Europe. This new 'Label Camp' project is part of IMPALA’s EU network programme, which co-funds certain projects, boosting the organisation’s work...more

25 Jun 2025 | Press release

Multi-platinum artist James Arthur signs global publishing deal with BMG

  BMG is proud to announce that it has signed multi-platinum singer-songwriter James Arthur, to an exclusive global publishing agreement. One of the UK’s most successful contemporary artists, Arthur has built a reputation as a powerful storyteller, blending raw emotion with genre-spanning...more

25 Jun 2025 | Press release

UK festivals counted for first time in AIF Festival Forecast 2025

Live Nation owns all but one of four major festivals above 80,000 capacity. Festival Forecast 2025 here.  The UK's festival sector has been counted in full for the first time as part of The Association of Independent Festivals' Festival Forecast 2025. New AIF research has...more

24 Jun 2025 | Press release

Live music to be revolutionised with unprecedented performances

JACK SAUNDERS CONFIRMED TO HOST FIRST EVER "GREATEST MUSIC ARTISTS" MUSIC ARTISTS TO EXPLORE AUDIENCE ENGAGEMENT WITHOUT LIMITATIONTechnology and artistry at the forefront of new live concept On 15 November 2025 a groundbreaking new show will debut, allowing exceptional music artists the chance to...more

24 Jun 2025 | Press release

Scotland's national music prize unveils Dundee as new location for 2025

SAY AWARD DESIGN COMMISSION NOW OPEN FOR CREATIVES IN UNESCO CITY OF DESIGN  PLUS, 2024 WINNERS REDOLENT SET TO PERFORM AT CEREMONY  Early-bird tickets on sale via www.sayaward.com View images HERE #SAYaward #SAYDundee   Scotland’s national music prize, the Scottish Album of the Year (SAY) Award, has unveiled a...more

23 Jun 2025 | Press release

Music Growth Package - statements

Annabella Coldrick, Chief Executive, Music Managers Forum: "The MMF welcomes the incoming Music Growth Package and the Government's recognition of a need for progress on areas including streaming reform, EU touring, and grassroots live music. The UK should be the best...more

30 Jun 2025

  • Selected Glastonbury coverage (see News, Features, Showbiz, Reviews)

27 Jun 2025

  • Streaming is both retail and radio – it shouldn’t be (see Comment)

  • Impala’s Helen Smith on UMG's planned Downtown acquisition (see Comment)

26 Jun 2025

  • Retiring Arista CEO David Massey shares his top 10 career highlights (see Features)

  • Budweiser’s royalty loophole ad: How AI and social have changed the value of creators (see Comment)

25 Jun 2025

  • When did making music get so lonely? (see Comment)

24 Jun 2025

  • How will Taylor Swift’s masters ownership saga be remembered? (see Audio&Visual)

23 Jun 2025

  • The copyright war between the AI industry and creatives (see Comment)

  • Interview: Lyor Cohen, the head of YouTube Music (see Features)

20 Jun 2025

  • The ‘pure’ songwriter is disappearing – and it’s everyone’s problem (see Comment)

19 Jun 2025

  • What 20 years of YouTube reveals about creativity’s future (see Features)

18 Jun 2025

  • Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads (see Comment)

17 Jun 2025

  • Did Sony’s Rob Stringer just hand regulators the case to tank Universal’s Downtown dreams? (see Comment)