FLG signs Italian alternative rock duo Peaks! 12 Mar 2025
FLG, the newly launched imprint of Frontiers Label Group, is thrilled to announce the signing of Italian alternative rock duo PEAKS!.
Dedicated to championing innovative, guitar-driven music and pushing the boundaries of modern rock, FLG aims to foster a new generation of visionary artists.
The band commented: “We’re really excited to sign with FLG! Being part of such an experienced label in the rock and alternative scene is an incredible opportunity for us as a band. FLG has a proven track record of working with incredible artists, and we’re thrilled to join their roster. We can’t wait to collaborate with a team that truly understands this kind of music and to share everything we’ve been working on with the world. This feels like the start of an exciting new chapter for PEAKS!”
“I’m delighted to be working with Leo (Nicholas) again and joining forces with the FLG team to realise the full potential of PEAKS! new music. To have a label supporting and developing new rock artists is very refreshing to see, particularly a label with so much expertise to offer”, added Angus Blue, manager at Riverman Management.
Leo Nicholas, Head of A&R for FLG, stated: “We're very excited to have PEAKS! join the FLG family. The guys are great songwriters and awesome performers. We look forward to contributing to this pivotal next phase in their career”.
PEAKS! are an exceptional alternative rock duo from Turin, Italy, who started their musical journey towards the end of 2020 with the jaw dropping debut song ‚ “Blackout”, that amassed over 2 million Spotify streams.
The band are intensely creative and have formed a very strong distinctive image through their visual output since the start: they shoot and create their own videos and content, while collaborating with the renowned Italian graphic designer Giulia Lunge, to realise and stay true to their vision.
From big fuzzy guitar riffs to catchy hooks, their musical influences draw from 70s rock to 90/2000s Electro Pop, as well as current bands such as The Score, Twenty One Pilots, Imagine Dragons, grandson, YUNGBLUD, Bishop Briggs, Welshly Arms, SAINT PHNX and more.
PEAKS! debuted live at The Great Escape (2022) in Brighton, gaining huge acclaim that led to festival slots at 2000 Trees in the UK and supporting Pearl Jam at BST Hyde Park in London, then Placebo in Mantova (Italy), their Italian debut in front of 10,000 people. They wrapped up 2022 by playing with Frank Carter and the Rattlesnakes.
2023 saw PEAKS! returning to The Great Escape in Brighton, playing at the first Slam Dunk in Italy, followed by support slots with Dead Poets Society in Holland, and summer shows with Placebo in Italy and Switzerland. They played with Placebo again in 2024, as well as performing at the Storing Festival in The Netherlands.
Over the years, PEAKS! have received great support from DSPs, including placements on New Music Friday playlists across Europe on Spotify, and Fresh Rock and New Rock playlists on Amazon Music.
The band have been featured on BBC Radio 1’s ‘Future Artists’ with Jack Saunders and on Kerrang! Radio, as well as earning strong airplay in the UK and across Europe. On TV, their music has been used on Love Island in the UK and on BBC’s Match of the Day, as well as on various US sync projects.
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THE HEADLINES
WIN CEO writes to European Commission Vice-President over Universal's acquisition of Downtown (see Comment)
If Spotify truly champions discovery, it should champion fair compensation from the first stream (see Comment)
Selected Glastonbury coverage (see News, Features, Showbiz, Reviews)
Streaming is both retail and radio – it shouldn’t be (see Comment)
Impala’s Helen Smith on UMG's planned Downtown acquisition (see Comment)
Retiring Arista CEO David Massey shares his top 10 career highlights (see Features)
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators (see Comment)
When did making music get so lonely? (see Comment)
How will Taylor Swift’s masters ownership saga be remembered? (see Audio&Visual)
The copyright war between the AI industry and creatives (see Comment)
Interview: Lyor Cohen, the head of YouTube Music (see Features)
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem (see Comment)
What 20 years of YouTube reveals about creativity’s future (see Features)
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads (see Comment)