Downtown Music Publishing strikes global deal with Double P Records, home to 5 x Platinum Latin-certified Peso Pluma 08 Aug 2024
â— Downtown Music Publishing will be the global publishing administrator for Double P Records’ publishing arm
â— Deal includes Peso Pluma’s catalog as well as the newly released album, EÌXODO which debuted at over 29 million streams on Spotify in the first 24 hours
Downtown Music Publishing (DMP) today announces a global music publishing agreement with Double P Records, the label and publishing arm founded by George Prajin and 5 x Platinum Latin-certified MuÌsica Mexicana artist Peso Pluma.
The partnership sees Downtown Music Publishing providing full global administration and sync placement across Double P Records’ current and future releases as well as administration for Peso Pluma’s own publishing interests, including his latest double album, EÌXODO which has garnered over 86 million streams on Spotify since its release in June 2024 and debuted at number 5 on the Billboard 200.
Launched in April 2023 in collaboration with Prajin Parlay Inc, Double P Records is the brainchild of GRAMMY winner and eight-time Billboard Latin Music Award winner, Peso Pluma and George Prajin. Double P Records is home to some of MuÌsica Mexicana’s biggest songwriters, including Peso Pluma, Jasiel Nunez, Estevan Plazola, and JesuÌs Roberto Laija GarciÌa (Tito Double P) who sits under Prajin Music Publishing.
Trailblazing artist Peso Pluma boasts 52 million monthly Spotify listeners, making history as the first Mexican artist to top the ‘Daily Top Artists Mexico’ chart. He is widely known as a leading figure in championing the resurgence of Corridos - a genre that blends traditional Mexican Corridos with modern influences, specifically Trap, Hip-Hop and Reggaeton.
Peso Pluma’s latest album EÌXODO was the biggest debut by any Mexican artist on Spotify. With over 29 million streams in the first 24 hours of release, EÌXODO became the highest first-day streamed album on Apple Music. His previous album "GEÌNESIS" also broke streaming records, earning him his first GRAMMY® nomination and win for Best MuÌsica Mexicana Album in 2024. The artist has also seen significant sync placements over the last few years, including a recent Apple TV placement for the League Cup.
“We are looking forward to joining forces with Downtown and continuing to grow our partnership. I am confident that together we are going to do great things,” said George Prajin, CEO, Prajin Parlay Inc./Co-Founder Double P Records.
The groundbreaking artist rose to fame in 2022 with “El Belicon,” Peso’s collaboration with Raul Vega which saw an 8× Platinum certification by the RIAA and 10 million YouTube views within three days. Following hits included “AMG” and “PRC,” “and his collaboration with Eslabon Armado, “Ella Baila Sola” became the first regional Mexican song to reach the top 10 of the Billboard Hot 100, peaking at number 4.
Jedd Katrancha, Chief Commercial Officer of Downtown Music Publishing has said, ‘’Peso Pluma’s exceptional rise to fame is of great importance to the representation of MuÌsica Mexicana artists globally. We’re honored to provide Double P Records with the services and opportunities Downtown Music Publishing has to offer across its groundbreaking catalog’
The announcement follows a period of significant growth and success for Downtown across Latin music and MuÌsica Mexicana with over 30 Latin Grammy nominations for clients across the group in 2023, including Best Tejano Album from FUGA client Freddie Records’ artist, Jay Perez and Best Engineered Album from CD Baby client, Antonio Adolfo.
Downtown’s Artist & Label Services division represents some of the most prominent artists and labels in the genre, recently announcing its signing of renowned singer/songwriter, Beto Vega and expanding its partnership with powerhouse record label, Kartel Music, whose client, top-selling musician and composer, Luis R. Conriquez, hit #1 on Spotify’s Top Albums Debut with album Corridos BeÌlicos, Vol. IV. The album also became the highest-charting new release on the Billboard 200. Downtown’s Artist & Label Services count longstanding clients, Alzada Music - home to the late Lefty SM, Yoss Bones, Neto Peña, Tose One and Zxmyr - Delux Music Group (Daniel Garcia and Erick B), Master Q (Los Tucanes de Tijuana) and CoÌdigo FN as part of its noteworthy roster.
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THE HEADLINES
Spotify says it paid 1% of a $10m streaming fraud scheme’s royalties — so where did the other 99% come from? (see Digital)
Spotify looks to pay video creators to put shows on platform; launches interview series (see Digital)
Can Labour revitalise the UK’s creative industries? (see Comment)
IFPI releases inaugural Music In The EU report (see Reports)
WME's Lucy Dickins interviewed (see Features)
SoundCloud CEO Eliah Seton interviewed (see Features)
Industry presses government to solve post-Brexit limits on touring (see News)
Revealed: the touts offering Oasis tickets (see Features)
English Teacher win Mercury prize (see News, Features)
Oasis attempts to distance itself from dynamic pricing after backlash (see News, Comment)
EU rules out loosening post-Brexit curbs on UK touring musicians (see News)
What we can learn from the success of the UK's high-performing indie labels (see Comment)