Distiller Music Group Announces Launch of Dedicated Virtual Reality (VR) Division 04 Aug 2022
London based independent music company Distiller Music Group (Distiller) has announced the launch of a groundbreaking new division, which will focus on developing music based TV opportunities in the Virtual Reality (VR) space.
In recent years Distiller has filmed and broadcast numerous high quality music performance sessions championing established and emerging artists, via its own dedicated Distiller TV YouTube channel.
The company will now film future sessions in 3D VR and have already trialled the technology with acclaimed up and coming artists Cassyette and China Bears , who were both filmed at The Loko Klub in Bristol.
As well as the obvious benefits of a wholly immersive experience for the viewer, which will bring them closer than ever before to their favourite artists, this new format allows the use of cutting edge spatial audio in adventurous locations.
The new Distiller TV VR Division will be run by current Distiller Music Group Production and Channel Manager Phil Parsons, who adds these new responsibilities to his existing portfolio.
Reporting directly to Distiller Music Group CEO Sam Dyson, Phil is based in Bath where he currently oversees all of the company’s studio and production activities.
Phil started his career working as a studio assistant before becoming a sound engineer working with numerous producers and studios. He joined Distiller Music Group ten years ago this month in 2012.
Phil Parsons said, “The pandemic has allowed us the time and space to properly assess our ambitions for music TV and how we could progress our existing activities while reaching a wider, global audience. Opportunities are expanding exponentially within the VR space and with limited music content currently available we felt this was the right time to take the leap into this new and exciting world. We aim to be at the forefront of this technological movement and provide some of the best quality music content available. We are also developing our own Distiller TV Virtual Reality platform, more details of which we will announce in due course.”
Sam Dyson, Founder of Distiller Music Group said, “I have long been interested in VR and how it could be used in the music space. In Phil I have the perfect collaborator who can help me realise my vision for creating engaging , immersive VR TV experiences for artists and their fans.”
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THE HEADLINES
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Oliver Schusser on Apple’s strategy in music (see Features)
Europe’s music sector call for a comprehensive policy strategy and an ambitious budget for Europe’s music sector within AgoraEU (see News)
Artist-led lawsuit against Suno introduces stream-ripping claims (see Digital)
Music Tech has historically been a difficult bet. So why are investors still showing up? (see Comment)
IFPI publishes Music in the EU report (see Reports)
AI music - is it time to explore a blanket approach? (see Opinion)
The music video is back and more important than ever (see Features)
Author Liz Pelly discusses how streaming saved the industry from piracy, but not the artists (see Features)
Why Warner UK’s restructure is a bad thing for British music (see Opinion)
Why virality is not building fandom (see Reports)
Jeremy Sirota’s pre-exit interview: ‘The marketplace needs a strong Merlin’ (see Features)
Music managers contribute value worth £714m to the wider UK music business (see Reports)
New data shows why virality is not building fandom (see Reports)
The reunion tour's effect on music streaming (see Analysis)
Don’t just fund problems: Fix them (see Comment)