Concord Music Publishing launches new industry targeted â€˜classical music discovery platformâ€™ BOOSEY & HAWKES REPR&SENTS 06 Apr 2021
- A one stop destination for licensing classical music compositions along with exclusive union free masters
- Home to brand new REIMAGINED remixed masters from Concord signed producers Goldfingers, Christian Rich and Roscicus
- Virtual launch on 31st March at House of Vans performance space below London’s Waterloo Station to over 70 music supervisors, ad agencies, brands and producers with 3 unique pieces
Concord Music Publishing today launches new classical music discovery platform REPR&SENTS – represents.boosey.com – an innovative new industry wide tool to showcase the publisher’s world class catalogue of classical compositions including Stravinsky, Rachmaninoff and Shostakovich.
Developed by London based design studio Bibliothèque, REPR&SENTS showcases a superlative array of ‘one stop’ Boosey & Hawkes compositions. The music library is by far the most extensive and comprehensive in the market offering union free recordings of over 5000 Boosey & Hawkes copyrights.
REPR&SENTS is also home to the REIMAGINED classical catalogue, part of an ongoing global sync initiative to curate remixes and covers of Concord Music Publishing’s existing catalogues.
Exclusive remixes have been created by Concord signed producers including Goldfingers, Christian Rich and Roscicus to interpret compositions like never before.
Sara Lord, SVP Sync and Project Development at Concord Music Publishing comments “On discovering that we had over 5000 beautiful recordings of our amazing Boosey & Hawkes compositions we decided to build the sleekest, snazziest, easiest to navigate, classical music discovery platform out there. No small feat but with the incredible work of John White from our copyright team, the geniuses over at Bibliothèque, the tagging expertise of Hannah King from We Are Golden and the superhuman efforts of our friends at DISCO – we did it!’
The design was led by Jonathon Jeffrey, Founding Partner at Bibliothèque Design. Jeffrey comments, “Concord were keen to develop a standalone visual identity for their new music library offer but we were also mindful of the equity in the original Boosey & Hawkes brand.
Our solution was to reference the key visual cue in the Boosey & Hawkes logotype, the ampersand, and integrate this within the Represents word mark in place of one of the E’s. This resulted in a suitably idiosyncratic logotype with a subtle nod to its’ heritage.
This conceptual approach allows us to develop this across other Library offers that will launch at a later date”
Adding about the web design, “For the website we wanted to create a site that introduced the new brand that was contemporary, elegant but also incredibly user friendly. For this we decided to develop a custom front end to set the tone and positioning whilst utilising DISCO to power the catalogue, undertaking the heavy lifting of the day-to-day functionality”.
REPR&SENTS is powered by leading music platform, DISCO, which allows partners to search, stream and easily download or import select tracks and playlists into their own DISCO accounts. By filtering through instrumentation, genre, mood and tempo tags, clients can access curated playlists and create their own playlists on the site, which allows them to streamline and expand the discovery process.
Karl Richter, CEO and Founder of DISCO, adds - ‘We loved the opportunity to partner with a catalogue of the calibre of Boosey & Hawkes on their new Library”.
Concord Music Publishing launched REPR&SENTS virtually on March 31st to over 70 music supervisors, advertising agencies, brands, film directors and producers with 3 unique performances including Palladio (Karl Jenkins), Moments Musicaux in D flat major (Rachmaninoff) and Cello Sonata No 1 – (Kashperova - undiscovered female Russian composer – Stravinsky’s piano teacher) filmed at the House of Vans situated in the Old Vic Tunnels beneath London’s Waterloo Station.
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