Commercial radio audience bigger than ever 28 Oct 2021
Commercial radio is reaching 36.8 million people across the UK, the biggest audience it has ever recorded, according to official audience data provided by RAJAR the body responsible for measuring radio audiences.
The new data for Q3 2021 is the first time official figures have been published since May 2020 due to disruption with data collection due to Covid-19.
While the latest figures have been calculated using a modified survey methodology, they also show that the total combined audience for all UK radio (BBC and commercial) is now the highest level recorded at 49.5m people. That represents 89% of the UK adult population.
The survey also found that time spent listening at home has more than made up for shifts in listening at work and in car, with average listening hours remaining high at 20.4 hours per week.
Digital and online now represents an even more significant proportion of overall radio listening. Total digital listening is now 65.8% for all radio. This is mainly accounted for by DAB at 43%, but online (including smart speakers) now represents 18.1% of all listening time. The remaining 4.7% of digital listening takes place on digital TVs. Analogue platforms of FM/ AM still account for 34.2% of listening time.
Ian Moss, Chief Executive of Radiocentre, said: “The official data demonstrates that the popularity and power of commercial radio is stronger than it has ever been. As listening habits shift and evolve commercial radio is offering more of what people want. The mix of entertainment, information, trust, comfort and fun means that in a world of infinite listening choices people keep choosing radio.”
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THE HEADLINES
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Amid cuts, WMG to "continue to supercharge our capabilities in long-term artist, songwriter, and catalog development" (see Business)
WIN CEO writes to European Commission Vice-President over Universal's acquisition of Downtown (see Comment)
If Spotify truly champions discovery, it should champion fair compensation from the first stream (see Comment)
Selected Glastonbury coverage (see News, Features, Showbiz, Reviews)
Streaming is both retail and radio – it shouldn’t be (see Comment)
Impala’s Helen Smith on UMG's planned Downtown acquisition (see Comment)
Retiring Arista CEO David Massey shares his top 10 career highlights (see Features)
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators (see Comment)
When did making music get so lonely? (see Comment)
How will Taylor Swift’s masters ownership saga be remembered? (see Audio&Visual)
The copyright war between the AI industry and creatives (see Comment)
Interview: Lyor Cohen, the head of YouTube Music (see Features)
The ‘pure’ songwriter is disappearing – and it’s everyone’s problem (see Comment)
What 20 years of YouTube reveals about creativity’s future (see Features)