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Collabhouse, the music promotion and sync platform empowering artists and creators across social and digital media, has unveiled a new tool for the modern music industry: an easy-to-use, self-service, embeddable sync licensing feature designed specifically for independent artists, labels, and music publishers.

DIY Licensing Made Simple
The new DIY licensing tool enables music rights holders to manage and automate licensing requests from creators and brands directly through the Collabhouse platform. Whether it's a creator needing a track for a short-form video or a brand seeking music for a campaign, the tool's system allows rights holders to easily set their own terms, prices, and approvals—all with full transparency and control.
"Licensing should be fast, fair, and frictionless," said Marko Roca, Sync Licensing Manager at Collabhouse. "With this tool, we're democratizing sync deals for independent artists and labels who previously lacked access to these opportunities. It's an important step toward a more open, creator-first music economy. Think of back catalog exploitation, long tail revenue and creating exposure through sync."

Why It Matters
Collabhouse has already built a strong reputation for connecting artists with influencers and content creators via curated music promotion campaigns. The addition of a DIY licensing tool adds a powerful new layer to the ecosystem—one where exposure can now translate directly into revenue and rights usage.
What sets Collabhouse apart is the platform's focus on music from real artists, not stock libraries. This gives creators access to fresh, high-quality music and allows artists to benefit from exposure, monetization, and cultural relevance in a landscape dominated by short-form media.

Empowering the "Long Tail" of Music Rights
The DIY licensing tool is ideal for independent music publishers, emerging artists, and boutique labels looking to tap into the demand for authentic, licensable music. "Long Tail" refers to the practice of monetizing releases far beyond immediate streaming timelines, affording tracks and entire back catalogues a "second life".  It also supports a growing trend of brands and creators seeking out classic soundtracks that reflect real artistry and resonate with niche audiences.
As the sync market expands beyond traditional film and television into the social and digital realms, Collabhouse is positioning itself as a key player in bridging the gap between creators and music rights holders.

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04 Jul 2025

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  • ESCA calls on the EU to block Universal Music’s deal to buy Downtown (see News)

  • Virgin Music CEOs push back against critics of Downtown Music deal (see News)

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  • AI music is going viral, but it’s not what fans want (see Comment)

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01 Jul 2025

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27 Jun 2025

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26 Jun 2025

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25 Jun 2025

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24 Jun 2025

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23 Jun 2025

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  • Interview: Lyor Cohen, the head of YouTube Music (see Features)