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Dynamic innovator brings experience from top roles at The Orchard, Caroline, Sony Music, and EMI
News follows ADA’s recent global expansion in Latin America, Asia, and Middle East

 

Warner Music Group (WMG) announced today that highly regarded music leader Cat Kreidich has been promoted to President of ADA Worldwide, WMG’s independent label and artist services arm. Kreidich, who joined ADA as EVP at the end of last year, will be based at the company’s headquarters in New York and report directly to Max Lousada, CEO, Warner Recorded Music. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company.

Warner’s many touchpoints serving the independent music community will come under Kreidich’s remit, including ADA, the Asylum label, and Level – WMG’s platform for unsigned artists. Kreidich came to ADA from Sony Music and its The Orchard division, where she served for nearly a decade in top commercial, strategic, and operating leadership roles.

In recent months, ADA has expanded its global operations with ADA Latin (Latin America, Spain and Portugal) and ADA Asia (Greater China, Korea, and South East Asia)—as well as inked strategic licensing deals with partners such as leading Malaysian indie label, KRU Music; fast-growing Punjabi aggregator, Sky Digital India; Africa’s largest indie hub, Africori; and the Arab world’s leading independent record label, Rotana Music. Last week, ADA announced an exclusive partnership with industry heavyweights Billy Mann and Benton James, launching JV label icons+giants.

Max Lousada said: “At Warner, we’re strengthening how we serve original artists and entrepreneurs at every stage of career development. As part of that mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world. In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise. She’s the ideal choice to lead ADA into the future.” 

Lousada continued: “I’d also like to say a massive thanks to Eliah for his commitment to the evolution of ADA into the world leader that it is today. Throughout his time at WMG, he’s helped guide the company through many transformational moments. He’s done an amazing job and he leaves with our deepest gratitude and support.”

Kreidich noted: “Championing the indie community is in my blood; it’s what has guided my career over the last two decades, and I’m honored to shape the future of this space with a powerhouse like ADA. Building on the great foundation and world-class teams that Eliah has put in place, I’m focused on leaning into our insights to find new and disruptive ways to magnify the visions of music-makers and creators across the globe. I want to thank Max for this great opportunity.”

Seton said: “Cat’s an absolute superstar. I’m so happy to welcome her into this critical role for WMG’s future, and I’ll be cheering her on as she takes the company to even greater heights. It’s a bittersweet moment as I leave my Warner family, full of gratitude and pride in all that we’ve accomplished together, but I look forward to what’s ahead and sharing my next chapter with everyone very soon. I want to thank Len, Steve, and Max for the extraordinary opportunities they have afforded me.” 

Prior to joining ADA Worldwide, Kreidich served as Senior Vice President, Commerce for Sony Music Entertainment’s global catalog, where she led campaigns for the likes of Mariah Carey, Billy Joel, Bob Dylan, and more. During that time, she also helped restructure the Legacy business for a rapidly growing streaming environment, bringing a data sensibility that delivered successful campaigns for Michael Jackson, Alicia Keys, Travis Scott, Bruce Springsteen, and many others.

Beginning in 2011, Kreidich spent nearly eight years at The Orchard as Senior Vice President of Account Management, Advertising, and Data Analysis, helming a global team she reorganized and strategically positioned during the company’s expansion. She also founded The Orchard’s Commercial Insights team and was a key stakeholder in the creation and use of innovative data insight tools.

Kreidich previously served in a variety of other roles in the industry, including stints at Ultra Records, Caroline Distribution, Virgin Records, and Motown Records. She holds a B.A. in New Media & Marketing from Emerson College.

14 May 2021 | Press release

Music Managers Forum launch a new updated MMF Guide To Mental Health 2021 at The Great Escape

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14 May 2021 | Press release

IMPEL and IMPF agree ground-breaking digital Charter of Co-operation

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13 May 2021 | Press release

Tuned Global Powers Up Fantasy Record Label App FanLabel

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13 May 2021 | Press release

Hipgnosis acquires Andy Wallace catalogue

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13 May 2021 | Press release

Denis Sulta to stream exclusive performance from Edinburgh Castle

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13 May 2021 | Press release

Music Publishers Association announces first six successful scholars for new diversity initiative, NXT-Gen Scholars, with ambassadors

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13 May 2021 | Press release

Proper Sign Physical Distribution Deal With Reggae-Pioneers VP Records

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13 May 2021 | Press release

BBC Radio 1Xtra announce 1Xtra Talks: Pain, Power and Progress to mark one-year since the murder of George Floyd

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13 May 2021 | Press release

New London Nightclub to Launch in Shoreditch in June

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13 May 2021 | Press release

How AI Made It Possible For Independent Music Labels To Surpass Major Labels

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13 May 2021 | Press release

Reservoir signs Platinum-selling songwriter & artist Breland to a worldwide publishing deal

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13 May 2021 | Press release

Mega-producer Vinylz signs global publishing agreement with Warner Chappell Music

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13 May 2021 | Press release

Carl Cox has announced that he is partnering with BMG to release his forthcoming album.

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13 May 2021 | Press release

Sentric hires Bridget O’Gara Bloom, promotes Patrick Cloherty in key global sync roles

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12 May 2021 | Press release

The BRIT Awards 2021 with Mastercard

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12 May 2021 | Press release

BBC Radio 1 launch outreach programme ahead of Big Weekend of Live Music 2021

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12 May 2021 | Press release

Glastonbury announce set times

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12 May 2021 | Press release

Swedish tech startup, Staccs, appoints former HBO executive as new CEO, Anders Tullgren

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12 May 2021 | Press release

Geoff Taylor/BPI comment on BRIT Awards with Mastercard 2021

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12 May 2021 | Press release

Sony Music Publishing Signs Ben Jackson-Cook to Global Deal

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12 May 2021 | Press release

Abbey Road Studios and Bowers & Wilkins extend partnership to transform in-car audio entertainment

Abbey Road Studios and Bowers & Wilkins today announce a new phase of their partnership, which will see the two iconic audio brands come together to explore and enhance the in-car audio experience.  Over the last five years Abbey Road Studios has been...more

11 May 2021 | Press release

Brand new venue ‘Between the Bridges’ launching this May

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11 May 2021 | Press release

Wise Owl Films lands recommission of Sky Arts Music series, Guy Garvey: From The Vaults

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11 May 2021 | Press release

Plans unveiled for world’s first 5G powered, immersive hybrid festival experience

Leading organisations from across the UK’s arts, entertainment and technology industries are collaborating to create the first ever hybrid 5G Festival. The 5G Festival will be a showcase of creative talent blended with the power of advanced digital technologies, and...more

11 May 2021 | Press release

First diversity and inclusion survey for the European independent music sector launched by IMPALA during European diversity month

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11 May 2021 | Press release

Celebrating British music at the 2021 BRIT Awards with some of our most-loved artist nominees

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11 May 2021 | Press release

Rag‘n’Bone Man & P!nk To Release Charity Single

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11 May 2021 | Press release

London Grammar Celebrate Number 1 Album with their biggest Fans via QJAM Meet & Greet Competition

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11 May 2021 | Press release

Artist First acquires 51% stake in digital media agency Officine Orange

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11 May 2021 | Press release

Greening The BRITs

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14 May 2021

  • How Discord wants to conquer music (see Digital)

  • Government may assist live events that could not get insurance, but it could come too late (see News)

13 May 2021

  • Universal Music Group valued at €33bn, more than the market value of parent Vivendi (see Business)

12 May 2021

  • BRIT Awards: Well received show dominated by women (see News)

11 May 2021

  • The cost of Brexit hits touring and the service sector (see Features)

  • TikTok reports staggering figures for BRITs nominees (see Digital)

  • How should music streaming services evolve? (see Opinion)

10 May 2021

  • Musicians say streaming doesn’t pay. Can the industry change? (see Comment)

  • ECSA suggests ways to fix streaming for songwriters (see News)

  • Taylor Swift to be presented with BRITs Global Icon award (see News)

07 May 2021

  • Live Nation looks to 2021 and 2022 to recover (see Business)

  • Musicians criticise plan to cut university funding for creative subjects (see News)

06 May 2021

  • How should we celebrate fame in today’s music business? (see Comment)

  • Head of commissioning for music TV Jan Younghusband to leave the BBC (see Media)

05 May 2021

  • Warner Music posts strong quarterly results (see Business)

  • Scala Radio, Jazz FMPlanet Rock and Kerrang! Radio launch premium subscription online radio services (see Media)

04 May 2021

  • Pilot concert held successfully; results to be assessed (see News, Reviews)

  • How Spotify's head of innovation is helping stay one step ahead in the audio industry (see Features)

  • Why the ‘indie’ artists you love are not as DIY as you think (see Features)

30 Apr 2021

  • Report values Universal at $53bn; plus recorded-music business and streaming revenues to rise (see Analysis)