Candy Crush Saga Teams Up with Kimbra, TOKiMONSTA, and Laszewo to Drop New Beats 19 Sep 2024
â— The hot new tracks mix and sample the game’s iconic sounds to inspire the nation to rediscover play
â— Follows new research suggesting adults have lost touch with their playful side and feel guilty about spending time for fun
â— Marks the launch of Candy Crush Saga’s music-themed tournament, where players can compete in-game for a chance to win epic live music experiences
You heard it right—Candy Crush Saga® is making sweet waves on the music charts! On September 19, to celebrate the launch of its Music Season tournament, Candy Crush® is teaming up with Kimbra, TOKiMONSTA, and Åaszewo to drop three new tracks inspired by the game's iconic sounds. Released as candified music videos directed by world-renowned duo WATTS, the new music invites the world to rediscover the joy of play.
This comes off the back of new research from King®, makers of Candy Crush Saga, that suggests 75% of American adults have lost touch with their playful side, and 82% agree that dabbling in daily play will significantly improve their overall well-being.
Author, researcher, and game designer Dr. Jane McGonigal underscores that daily play is vital for fostering creativity, restoring joy, and reducing stress. "It's simple — daily play allows us to feel good and be happy, with its benefits proven time and time again,” says Dr. McGonigal. “Music has always been a powerful medium for play – whether it’s discovering new playlists, mixing tracks, or immersing in live gigs – it allows us to escape, unleash creativity, and fully embrace the joy of letting loose.”
As pioneers in play since 2012, Candy Crush Saga invited Kimbra, TOKiMONSTA, and Åaszewo to sample and add a fresh spin to the game’s iconic sounds; turning them into three new tracks, now live exclusively within the game:
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â— Kimbra ft Candy Crush, “Honeycomb” — weaves in Candified sounds to create a song that feels both nostalgic and explosive.
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â— TOKiMONSTA ft Candy Crush, “Floating” — blends electronic rhythms with iconic Candy Crush elements like the wobble and accordions, pushing the boundaries of her genre.
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â— Åaszewo feat Candy Crush, “Too Sweet” — brings a fresh perspective by combining in-game audio with dynamic beats and playful lyrics, breaking traditional musical molds.
With this collaboration, Grammy award-winning Kimbra marks a new chapter in her artistic journey. She says “I like to approach my work with a sense of curiosity and discovery— that playfulness is at the heart of my creative process. Sampling the Candy Crush sounds was a wonderful reminder of the joy and freedom that music allows, and resulted in a track I’m so proud of that it’s earned a spot on my upcoming album.”
These tracks come hot on the heels of Candy Crush Saga kicking off its third annual Music Season tournament on September 19 — an in-game competition where players participate in challenges themed around music to win special rewards. This year, the tournament introduces its most unique prize yet: the Sweet Sound Passport, an exclusive reward that grants the top 10 players tickets to three concerts of their choice practically anywhere in the world. The free-to-enter Candy Crush Music Season tournament is available in 21 markets across the globe and is open to anyone over 18 years old who reaches Level 25 and above.
Luken Aragon, VP of Marketing for Candy Crush Saga at King, said: “Candy Crush Saga is about creating joyful experiences that are inspired by our mission of Making the World Playful, and our collaboration with these incredible artists elevates that. With our Music Season tournament offering once-in-a-lifetime live music experiences, we're bringing the thrill of music and gaming together like never before.”
Over the last few years, Candy Crush Saga has been turning up the volume in the music scene with standout collaborations, including dropping iconic music videos in-game, previewing huge stars’ songs before their general release and launching a limited-edition jewelry collab for tournament winners.
Candy Crush Saga is available to download and play for free on iOS and Android. To learn more about the mobile game and global tournament, visit: www.candycrushsaga.com
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THE HEADLINES
ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)
Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)
A creative nation is a thriving nation (see Opinion)
Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)
AI slop: Spotify, Tunecore, and credibility (see Comment)
Warner Music signs deal with Suno, settles lawsuit (see News)
EC sends UMG its statement of objections to Downtown acquisition (see News)
20 years of Spotify — who’s winning, losing and making money? (see Features)
The future of labels: Shifting sands (see Comment)
Robert Kyncl on Udio deal: Growing the value of music for artists and songwriters (see News)
Ticket touts’ worst nightmare has finally come true (see Comment)
Universal's bid for Downtown is set to be hit by a formal warning from European Union watchdogs (see Business)