BPI launches Episode 3 of Innovation Podcast series 12 Sep 2024
Episode 3: The Get-Heard Generation: how brand partnerships went from selling out to buying in
click here to listen to this and past episodes
Building on its various innovation-led initiatives of the past 12 months, including its groundbreaking Grow Music partnership with London & Partners announced in July, the BPI today airs Episode 3 of its new BPI Innovation Podcasts.
In this third episode, host and BPI Innovation Manager Amalie Briden chats with Rahmon Agbaje Co-Founder of Loud Parade, and On Da Beat’s Co-Founder Daniel Katty. Both companies support artist development, including through brand partnerships. The two guests explore what this can look like through the lens of the modern music industry, and what mutual benefits there can be for artists and rightsholders in working closely with brands. The discussion also touches on the authenticity of brand partnership activities and how these can help to bring in new revenue streams alongside existing income channels to support artists in their career development.
Airing fortnightly on alternate Thursdays, the BPI Innovation Podcast aims to spotlight the most interesting, innovative ideas that are taking shape across the music industry today. They will look to highlight exciting new technologies that are powering or are being powered by music and by the innovative record labels and start-ups collaborating successfully to shape the future of our industry.
Hosted by BPI’s Innovation Manager, Amalie Briden, and produced by the BPI’s Laura Bower, each episode will explore a key issue – and the opportunities or challenges that come with this. It will bring together record label executives, start-up founders, and other voices drawn from across the BPI’s community of members and partners, to explore their unique perspectives.
The BPI Innovation Podcast series is designed for anyone working in, or interested in the recorded music industry and the tech start-ups and scale-ups that are shaping meaningful change in how we discover, consume and engage with music.  Listeners can tune in to hear case-studies and real-world examples of how innovation is blossoming in the music industry, and so better understand the types of partnerships that are flourishing between labels and start-ups.
If you would like to get in touch with the BPI Innovation Podcast Team please email mailto:InnovationPodcast@bpi.co.uk
The BPI Innovation Podcast series has been designed to provide a platform for a wide range of industry voices. The views expressed by guest contributors to the Innovation Podcast are their own, and may not always align with those of the BPI or those of its member organisations.
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THE HEADLINES
AI slop: Spotify, Tunecore, and credibility (see Comment)
Warner Music signs deal with Suno, settles lawsuit (see News)
EC sends UMG its statement of objections to Downtown acquisition (see News)
20 years of Spotify — who’s winning, losing and making money? (see Features)
The future of labels: Shifting sands (see Comment)
Robert Kyncl on Udio deal: Growing the value of music for artists and songwriters (see News)
Ticket touts’ worst nightmare has finally come true (see Comment)
Universal's bid for Downtown is set to be hit by a formal warning from European Union watchdogs (see Business)
Reselling tickets for profit to be outlawed in UK government crackdown (see News)
Some answers to Haven's 'I Run' chart-excluded track (see News)
"Without competition, the free market becomes a monopoly" (see Opinion)
What are pop-up shows teaching us about building fandom in 2025? (see Analysis)