AWAL Signs Recordings Deal With Australian Musician Angie McMahon 11 Jun 2019
After Successfully Working Together on Multiple Singles Including “Slow Mover” AWAL Upstreams McMahon to Recordings Deal Ahead of Debut LP Salt
AWAL, Kobalt’s recording company, today announced an upstream deal with musician, Angie McMahon. The AWAL Recordings deal offers McMahon a full range of services, including global marketing, campaign coordination, and global distribution, excluding North America.
Ben Godding, Marketing Director, AWAL, Australia said of the deal, “It's been amazing to watch Angie develop into the huge success that she is today. Angie embodies all the attributes of a true independent artist - extremely creative and totally authentic. We're incredibly proud that Angie has been part of the AWAL family ever since her debut single back in 2017. We couldn't be happier she has now chosen to take the next step in her career as an AWAL artist.”
Angie dove into the Australian music scene in 2017 with her first single, “Slow Mover” which quickly connected to enthusiastic audiences, landing herself #33 in triple j’s Hottest 100 in 2018, and has now gone Gold in Australia. Angie has since become one of the most played artists on Australia’s #1 youth station, triple j. In 2019 Angie was the successful recipient of SXSW’s Grulke Prize for Developing Non-U.S. act, previous winners including Chvrches, Courtney Barnett amongst others. Angie has supported and toured with the likes of Father John Misty, The Shins, Alanis Morissette, Angus & Julia Stone, Leon Bridges and Mumford & Sons and Pixies. Angie entered the global festival circuit playing Australia’s Splendour in the Grass, Laneway Festival, Groovin the Moo, SXSW, All Points East in London, Best Kept Secret in the Netherlands and Germany’s Way Back When.
Charlotte Abroms, Angie’s manager adds, “As a highly creative manager, working with AWAL is a total dream. I have worked with AWAL across my roster and it’s opened up incredible career opportunities for myself and the artists I work with who share a similar creative drive and march to the beat of their own drums. I believe the freedom and independence of being an AWAL Recordings artist brings out the best in both artist and management. I truly believe the creative independence Angie has had since day dot has allowed her to flourish as an artist and as a person. We’re excited to take the next step with Angie’s first album!”
Angie McMahon added, “Since AWAL released my first song, I’ve wanted to keep working with them because I’ve always felt that I can make my own calls, be authentic and be innovative. It is a free space to have the creativity and career that I envision without any bullshit. I’m so grateful to them for taking on my first album and holding me in their family with so much support.
Angie's debut album Salt will be released later this year. Visit her website for all the latest on tour dates and other information.
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THE HEADLINES
Has pop music become stagnant? Kind of yes but also no (see Analysis)
Why are we still using Spotify? (see Opinion)
TikTok launches TikTok Songwriter Features (see Digital)
EU Commission reportedly prepares ‘full-scale, four-month investigation’ into UMG’s proposed Downtown purchase (see Business)
Lisa Nandy MP addressed the UK Music Summer Party (see News)
Building fandom is about the journey, not the destination (see Opinion)
Industry calls for streaming sites to tag music created by AI-generated acts (see News)
“Content is king” say analysts - so why is Spotify worth more than the entire music rights industry? (see Comment)
Where’s the next wave of working-class rock stars? (see Features)
Populists vs. tech titans: The battle over AI and the future of music (see Comment)
Can TikTok revive classic songs? A statistical analysis (see Analysis)
UMG’s Michael Nash: ‘AI can be instrumental to the future of music’ (see Digital)
In the post-music streaming era, do artists and labels give too much away? (see Comment)
Songwriters ‘missing millions in royalties from more than 100,000 UK gigs’ (see News)
Merck Mercuriadis plots comeback with Hipgnosis remix (see Business)