Charlotte Birch and Nathan Liddle-Hulme Appointed Joint Heads of UK Marketing

AWAL, the global artist services company, has announced two senior promotions within its UK marketing department.

Following the recent elevation of former VP of Marketing Aaron Bogucki to Global Head of Audience Development, Charlotte Birch and Nathan Liddle-Hulme, who have both played a key role in AWAL’s recent success are promoted to joint Heads of Marketing for the UK. Reporting directly to General Manager Paul Trueman , Charlotte and Nathan will be responsible for overseeing the UK marketing teams and campaigns.  They will each run a team but work closely and collaboratively as one UK marketing department.

Nathan steps up into his new role having joined AWAL in 2015 since when he has managed globally successful campaigns including Lauv, Dadi Freyr, Kim Petras, Rex Orange County and Everything Everything.  Meanwhile Charlotte joined AWAL from Island Records in 2019 where she ran marketing campaigns for Sigrid, Easy Life, JP Cooper.  At AWAL she has recently managed campaigns for girl in red, Joesef, Bruno Major & CMAT.    

Paul Trueman said, “Charlotte and Nathan have proved themselves to be entrepreneurial, forward-thinking marketers, epitomising AWAL’s core values of building global marketing campaigns with artists at the centre.  Their individual marketing skills, approach and experience complement each other perfectly and together they will form a formidable force and continue to drive AWAL’s marketing team forward.”

Charlotte Birch said, “Since joining AWAL two years ago it has been a privilege to work alongside such a stellar team of marketers. The team's success across such a breadth of campaigns over the past year alone is a testament to the team's tenacity & innovative approach. Thrilled to be working and learning alongside Nathan over this next phase & continuing to push the boundaries in this space.”

Nathan Liddle-Hulme added, “Having worked at AWAL for over 6 years, I’ve been lucky enough to be part of the label’s development and evolution. The marketing team at AWAL is full of creative, passionate, hardworking people and working with them everyday, sharing ideas and continually developing our approach is really rewarding. Heading up the UK team with Charlotte is a brilliant opportunity for us to continue the evolution and to create market leading and impactful campaigns for our artists.

Paul Hitchman, President of AWAL said,“AWAL has enjoyed its most successful year to date in 2021, delivering Top 10 records for a diverse range of independent artists including Little Simz, Jungle, girl in red, Nick Cave & Warren Ellis and Frank Carter & The Rattlesnakes as well as developing and nurturing a number of new, up and coming artists such as Alfie Templeman, Tamera, Joesef, CMAT, tora-i, Porij, DYLAN and many more. A key to our success has always been the quality of our team. Charlotte and Nathan are both smart, progressive, strategic executives whose skills and experience create an incredible combination.”