ATC Group acquires Easy Life Entertainment 07 Apr 2025
ATC Group is delighted to announce the acquisition of a majority stake in Easy Life Entertainment.
Founded by Jamie Osman in 2014, Easy Life Entertainment has established a successful independent business across artist management, recordings and PR.
Real Life Management's (est 2020), current roster includes Bury Tomorrow, SOTA, Bears in Trees, Lexie Carroll, Mouth Culture and Anaïs, while Easy Life Records has delivered Top 40 albums for Lower Than Atlantis and Tonight Alive as well as releases by Softcult, Normandie, Amber Run, Bryde, Lonely The Brave and more.
Turn The Page (est 2019), a publicity and plugging company spearheaded by Mark James, meanwhile, has worked on campaigns for some of the biggest alternative artists in rock and metal, including All Time Low, 41, Deaf Havana, Neck Deep, Simple Plan, Travie McCoy and Tool.
Since an Initial Public Offering (IPO) in December 2021, ATC Group has greatly expanded its offering to artists to songwriters across the company's three divisions in Representation, Services and Events & Experiences.
The company now offers a unique full-service model to more than 860 unique clients, helping them build businesses through artist management, live touring, merchandising, e-commerce, livestreaming, event promotion and more.
Adam Driscoll, CEO, ATC Group:
"We are excited to welcome Easy Life Entertainment to the Group. Jamie's entrepreneurialism is hugely respected within the industry, and today's acquisition perfectly complements what we are building at ATC and our ability to serve and support artists at every stage of their careers."
Jamie Osman, Founder, Easy Life Entertainment:
"I've been an avid admirer of Adam and the team's desire to offer a truly multi-faceted approach to the modern music industry, something we have been slowly building within our group of companies. This partnership will allow us to offer stronger services to our management clients, be more ambitious in our masters and label acquisition and grow our press services on a global scale. My mantra has always been, "only work with good people", that feels very true of this new venture. We look forward to growing Easy Life Entertainment over the coming years alongside the team at ATC."
Mark James, Director, Easy Life Entertainment:
"The partnering with ATC sees our companies plugging into a well-respected and proven powerhouse. Their continued growth and successes are aligned with our own goals and aspirations for Easy Life Entertainment, as we move into this exciting new chapter."
Prior to today's announcement, ATC's expertise has been boosted by a recent series of strategic acquisitions, including direct-to-fan merchandising company Sandbag, live music promoter Joy Entertainment, and Raw Power Management, home to artists such as Bring Me The Horizon, Bullet For My Valentine, Jordan Adetunji, You Me At Six and Heartworms.
ATC's existing management clients include Nick Cave, PJ Harvey, The Smile, Sleaford Mods and Yaeji, while ATC Live books shows for more than 570 artists, including Amyl & The Sniffers, Big Thief, Black Pumas, English Teacher, Faye Webster, Fontaines D.C., Good Neighbours, Jungle, Nick Cave & The Bad Seeds, PJ Harvey, Royel Otis, Squid, The Lumineers and Yard Act.
ATC Group is headquartered in London, with offices in the key industry hubs of Los Angeles and New York, and also in Europe.
More details on the ATC Group can be found at: www.atcgroupplc.com
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THE HEADLINES
SoundCloud integrates into TikTok's Add to Music App (see Digital)
Why some artists are rethinking touring (see Analysis)
Spotify reveals its Songs Of Summer predictions (see Digital)
Government defeated for third time in Lords over copyright protection against AI (see News)
Young people are being excluded from live music (see Comment)
Lambeth council acted ‘irrationally’ over approval of summer festivals, High Court rules (see News)
UK Music and Elton John deliver warning about Government’s AI copyright plans (see News)
You can’t put a price on culture—but you can put a price on saving it (see Comment)
SoundCloud backtracks on AI-related terms-of-use updates (see Digital)
Data Bill returns to the Commons today for crucial vote (see News)
Music discovery is not dead, just evolving (see Comment)
The business fundamentals behind DSP's and what this means for music (see Comment)
Artists urge Prime Minister to rethink AI copyright plans (see News)
Tariffs, tours, and trade wars: Why music investment won’t slow down (see Comment)
Unintended consequences – the year ahead for streaming (see Comment)