ATC and Raw Power join forces to create artist management powerhouse 17 May 2024
ATC Management is delighted to announce a majority investment in Raw Power Management, bringing together two of the UK's most revered artist management businesses under one roof.
Founded in 2006 by current CEO, Craig Jennings, Raw Power Management represents many of the world's most celebrated and successful rock artists, including 2024 BRIT Award winners Bring Me The Horizon, Bullet For My Valentine, The Mars Volta, The Damned, You Me At Six, Don Broco, Heartworms, Kid Kapichi, The Chisel and Refused.
Benefitting from decades of industry experience, the company enjoys a well-earned reputation for innovation and long-term talent development, empowering artists to reach their creative and commercial potential on a global stage.
Bring Me The Horizon, managed by Craig and Raw Power Management's US President, Matt Ash, since 2008, epitomises this approach - with the band performing at arena level across the world, achieving transatlantic chart success, and surpassing 1bn streams of their music.
Under the new partnership, Raw Power's UK team, including Craig and Commercial Director, Don Jenkins, will relocate to ATC Management's London headquarters. This alliance will be mirrored in the US, with the merging of both companies' Los Angeles-based operations.
As part of the independently-owned ATC Group, ATC Management represents more than 60 artists, composers and producers, including Nick Cave, The Smile, PJ Harvey, Yaeji, The Hives, Sleaford Mods, Johnny Marr, Black Country, New Road, Kelela, Isobel Waller-Bridge and Kwes.
Adam Driscoll, CEO, ATC Group: "I am delighted to welcome the expertise and talent of Craig and the Raw Power team to ATC, along with their stellar roster of artists. At heart, our two companies have a common purpose - to support artists and empower them to achieve their creative and commercial goals. By coming together and combining forces, the capacity to deliver on those goals has increased substantially."
Craig Jennings, CEO, Raw Power Management: "Along with Matt, Don and the Raw Power team, I am delighted to begin a new era of the company with Adam, Brian, Craig and everybody at ATC. It feels like we're ready for 'Raw Power Mark 2', and this partnership fits perfectly with our ambitions for the company and our acts.
"Both ATC and Raw Power value integrity, belief in the acts we look after, passion for the music and doing everything for the benefit of our artists. I have watched over the years as ATC have developed their artists on a global scale and have always had great admiration for the team and the way they go about things. This feels like a massive opportunity to take our artists to a whole new level. I feel that together we will be a powerhouse organisation. It's a very exciting time "
Brian Message, Co-founder, ATC Group and Co-manager, Nick Cave, Johnny Marr, PJ Harvey, The Smile: "This is a significant milestone for ATC Management. Similar to Craig and the Raw Power team, ATC's specialism is long-term talent development on a global scale - whether that's breaking new acts, or enabling iconic artists to continue pushing boundaries. There's a mutual admiration of what each company has achieved in the past, and a real excitement of what we'll achieve together in the future."
Matt Ash, US President, Raw Power Management: "For Raw Power, merging with ATC is very exciting. As two London-based companies with a well-established footprint in Los Angeles and a truly global outlook, we already share a strong crossover from a musical and commercial perspective. By coming together, we can now progress a wide range of new ideas that will add to the endeavours and ambitions of all our acts."
Alongside artist management, the ATC Group encompasses live booking agency ATC Live, merchandise company Sandbag, livestream business Driift, ATC Services and ATC Experience.
The business is headquartered in London, and operates offices in Los Angeles and New York.
Following a successful 2021 listing on the Aquis Growth Market, ATC Group has sought to strategically expand its range of services to artists and industry partners.
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THE HEADLINES
How much AI will audiences accept in music and movies? (see Analysis)
Stars urge Kier Starmer to tackle ‘pernicious’ ticket tout websites (see News)
Report reveals UK music industry contributes record £8bn to UK economy. (see Reports)
Deezer publishes survey on AI music (see Reports)
Songs are going viral faster than ever — but fewer are becoming streaming hits (see Analysis)
The music we should save is the music AI needs the most (see Comment)
The Council Of Music Makers: Put music-makers first in AI deals (see News)
The future of music marketing is no marketing at all (see Features)
AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)
Secondary price caps and figuring out fact vs. fiction (see Comment)
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
Universal Music Group and Stability AI announce strategic alliance to co-develop professional AI music creation tools (see News)
