Armada Music Taps Industry Veteran as Head of Catalog 02 Oct 2024
Former Spinnin' Records and Warner Music Benelux exec will lead Armada Music's burgeoning catalog department
Armada Music, the biggest independent dance music label in the world from Armada Music Group, has announced the appointment of Susanne Hazendonk as Head of Catalog today. In her new role, Hazendonk will bolster the label's catalog department and expand the company's burgeoning influence in the acquisition market.
With over fifteen years of experience at Spinnin' Records and Warner Music Benelux, Hazendonk has fueled the meteoric rise of artists across genres. She has worked with the world's premier dance acts, such as Lucas & Steve, Sam Feldt, Afrojack and KSHMR, and chart-topping artists like Bruno Mars and The Red Hot Chili Peppers. Based in the Netherlands, Hazendonk will report directly to Armada Music's COO, Jop Bonnike.
"With an unwavering passion and infectious enthusiasm for dance music, Susanne's exceptional talent makes her an ideal addition to the Armada Music team," said Jop Bonnike. "As we continue to prioritize the growth and evolution of our catalog department, we're looking forward to working alongside Susanne to seize new opportunities in the market."
Hazendonk's work will include managing and overseeing catalog-related initiatives for Armada Music's catalog as well as catalogs acquired through BEAT Music Fund, the first-ever dance investment fund. She will also lead marketing campaigns and leverage compelling storytelling — for new album launches, classic dance track revivals and more — to maximize the impact and value of the company's catalogs in the market.
"Dance music runs through my veins, and I'm thrilled to join a company that places such a strong emphasis on preserving creativity and empowering artists in the space," Hazendonk said. "I'm eager to contribute to Armada Music's incredible work — especially when it comes to breathing new life into beloved catalogs — and propel the company's growth even further."
Hazendonk's addition will further fuel the success of Armada Music's exclusive long-term partnerships with artists such as ARTY, Lilly Palmer and Will Clarke, as well as BEAT's notable roster of acquired catalogs, including Jax Jones, Amba Shepherd, King Street Sounds, Chocolate Puma and more.
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THE HEADLINES
Tributes pour in for Quincy Jones (see Features)
Universal Music accuses Believe of rampant piracy via knockoff tracks (see News)
Jason Iley presented with the 2024 MITS Award (see News)
Greatest hits albums, once a must purchase, have lost their mojo (see Comment)
Universal reported year-on-year growth (see Business)
Virgin Music Group acquires Outdustry (see Business)
Nina Nesbitt shares the ‘honest truth’ of starting her own record label (see Features)
FAC & MU publish an open letter to the Government and UK live music industry on the "cost of touring crisis" (see News)
‘Responsibly-Trained AI’ gives a Brenda Lee Christmas classic a Spanish makeover (see Digital)
Ditto Music signs a direct deal with TikTok (see Digital)
The future of music festivals is niche and artist-led (see Features)
Impala issues open letter to TikTok (see News)
Navigating the future through music and tech (see Comment)
Black Lives In Music launches Anti-Racism Code Of Conduct (see News)
Distribution platform UnitedMasters announces partnership with TikTok (see Digital)
The industry must examine its treatment of young artists (see Features)
Creative professionals and organisations protest the unlicensed use of creative works to train generative AI models (see News)