AlphaTheta announces the release of “The Evolution of Ibiza: Can the White Isle Retain its Legendary Magic?” a new feature-length documentary exploring the evolution of the island’s club scene.
 
Research conducted by AlphaTheta found that more than 77%* of club-goers see Ibiza as a must-visit destination for clubbers, and over 63%* agree that nowhere else on Earth compares to the unique dance music culture found on the island. But how did Ibiza transform from a 60s hippy hangout to the world’s no. 1 party zone? And with prices higher than ever – for everything from flights, hotels, club tickets, and drinks, to living costs for the island’s workers – can Ibiza stay true to its roots and offer a sustainable scene that’s open to all? Or is the White Isle on course to become a luxury playground for only the richest party people? 
 
Among different topics in “The Evolution of Ibiza,” producer/directors Dan Tait and Laurence Koe team up to explore the impact of commercialization on this world-famous island. Insight comes from club promoters, locals, government officials, and DJs who’ve seen Ibiza evolve over several decades – including Carl Cox and Norman Cook – as well as artists such as Franky Wah and Chloe Caillet, who won’t remember the earliest clubs but are now driving the scene forward.
 
2022 and 2023 both saw extended summer seasons in Ibiza, when clubs, venues, and hotels sought to recoup the cost of Covid. And over 80%* of respondents to AlphaTheta’s survey said that if money was no object, they would consider visiting Ibiza for a holiday in the future. The question is: how long can it last? “The Evolution of Ibiza” seeks the answers. 
 
*Statistics are taken from an independent survey of 1,000 regular club-goers aged over 18, commissioned by AlphaTheta and conducted by Censuswide in June 2024.