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AllTrack, the PRO for independent creators, has hired highly experienced marketing executive Lise Barbanti as VP of Marketing. Formerly the CMO of Tunecore, Barbanti has operated in a wide array of industries, spearheading marketing efforts at organizations ranging from global enterprises to groundbreaking small businesses. 

Recently, she has devoted herself to startups, where potential customer education is key. “The companies I’ve worked for over the last two decades have all been in the business of disrupting their industries,” Barbanti reflects. “Most recently, I’ve been able to work with startups that were doing something that their industry had never done before,” including a platform that enables e-commerce sites to establish subscription features and a platform providing lightning-fast insurance underwriting solutions. 

A thread runs through these diverse businesses, one Barbanti is embracing in her new role at America’s newest and most tech-driven PRO: educating people and removing layers of distance and complexity between customers and their ultimate goals. In this case, Barbanti and her team are hoping to reach independent music creators and inform them of their performing rights--and the royalties that go with them. 

“In marketing, you take the mission defined by the CEO and craft clear and impactful messages around that,” reflects Barbanti. “AllTrack’s message and mission are clear. Independent artists, writers, composers and producers are often only partially aware of their rights. They typically don’t know about every financial opportunity available to them, and as a result they’re missing out on certain royalty streams. We hope to educate them and help them solve this dilemma as related to performing rights in a very easy way.” 

AllTrack’s ease of use is very purposeful. The company is built to be radically more efficient and attuned to self-managed, single-first, and other non-traditional artists. “I’m excited to be able to work with such a dynamic team at bringing new era ideas and technology to the performing rights industry,” Barbanti notes. 

“Lise has years of experience reaching out to consumers requiring new-era solutions, but who may not know where to start. And, she’s had a great deal of experience working with the very people AllTrack is built to service, independent music creators,” says Hayden Bower, founder and CEO of AllTrack. “We’re thrilled to have someone who truly understands the details of our industry leading our efforts to reach our core users, who have often been overlooked until now.”

 

25 Oct 2021 | Press release

First emerging artists join new creative development programme, Inside Track, with Ivor winner Cassell The Beatmaker

Four music creators currently without financial backing, Alfie Neale, Cara Crosby-Irons, LOZ, Aaliyah Jasz are the first group to join Inside Track, a year-long, fully funded mentoring and development programme. They will have a year-long unique experience working alongside Ivor Novello...more

25 Oct 2021 | Press release

DEAG further strengthens its market position in the UK by acquiring Fane Productions

DEAG Deutsche Entertainment Aktiengesellschaft ("DEAG") is further accelerating its international expansion by acquiring literary events production company Fane Productions in the UK via its subsidiary Kilimanjaro Holdings Ltd. Through this investment in Fane Productions, DEAG is successfully expanding its business activities...more

25 Oct 2021 | Press release

MPs call for Government Action Plan to secure radio's future on smart speakers

  Government should agree an urgent Action Plan for Radio to ensure it remains freely available online and on smart speakers in future, according to a new report from a cross-party group of MPs. The Future of Radio report, on behalf of the...more

25 Oct 2021 | Press release

Karen Kwak named EVP/Head of A&R for Warner Records

Highly Respected Exec Joins Label’s Expanding A&R Leadership Team   Warner Records announced today that Karen Kwak has been named Executive Vice President/Head of A&R. The highly respected and accomplished A&R exec will join the company on November 1, reporting to Co-Chairman...more

22 Oct 2021 | Press release

Artist & Manager Awards 2021, in association with Soundcloud

LITTLE SIMZ TO BE CROWNED ARTIST OF THE YEAR GRACE LADOJA MBE (METALLIC INC) TO RECEIVE THE ENTREPRENEUR AWARD SPECIAL RED CARPET RECEPTION, IN ASSOCIATION WITH A JEWELLERS  FAC & MMF ALSO REVEAL SHORTLISTS FOR THE BREAKTHROUGH ARTIST & BREAKTHROUGH MANAGER CATEGORIES. WINNERS...more

21 Oct 2021 | Press release

Koko to relaunch in Spring 2022

THE REBIRTH OF AN ICONIC MUSIC VENUE INTO A NEW GLOBAL MUSIC PLATFORM HISTORIC, ICONIC THEATRE AND LIVE MUSIC VENUE KOKO WILL RELAUNCH SPRING 2022 AFTER A STATE-OF-THE-ART TRANSFORMATION AND RESTORATION, IN PARTNERSHIP WITH SISTER THE NEW VENTURE AIMS TO DELIVER AN...more

21 Oct 2021 | Press release

IFPI releases Engaging with Music 2021

Fans around world listening to more music – 18.4 hours (368 three-minute tracks) weekly Fans enjoy music in more ways, as labels’ innovation drives excitement and diversity of music Use of unlicensed music remains issue harming creators, continues to evolve   IFPI, representing the...more

21 Oct 2021 | Press release

IMPALA's annual report on diversity and inclusion – one year on from IMPALA's charter

  Exactly one year after the release of its Diversity and inclusion charter, IMPALA, the European independent music companies’ association has released its first annual report on diversity and inclusion. The goal of the report is to follow the work that’s been carried out...more

21 Oct 2021 | Press release

TaP Music to lead talent search for the UK’s song and act for Eurovision Song Contest 2022

  TaP Music the global music management and publishing company behind some of the world’s most successful pop artists, such as Dua Lipa, Lana Del Rey and Ellie Goulding announce today that they will be leading the search for the UK contender...more

21 Oct 2021 | Press release

Warner Chappell Music sign publishing deal with influential producer Toddla T

  Warner Chappell Music, the music publishing arm of Warner Music Group, has signed a worldwide publishing deal with influential DJ, producer and songwriter Toddla T. Toddla T is best known for his 11-year stint at BBC Radio 1 and Radio 1Xtra...more

21 Oct 2021 | Press release

AIM announces new board members, education partnerships and ‘distribution switch code’

New Board members elected  Strategic education framework launched including the first ever Masters Degree co-created by a music industry trade body  Leading independent distributors agree new ‘Digital Distribution Switch Code’    Today the Association of Independent Music announced a raft of new initiatives to support the independent music community’s business and personal development, and the election of its new Board members at its Annual General Meeting.  Five...more

21 Oct 2021 | Press release

DHL Express and Universal Music Group’s Local-To-Global Artist Series

DELIVERING MUSIC FANS THE FIRST-EVER DIGITAL MERCHANDISE FROM EMOTIONAL ORANGES  THE SERIES MAKES ITS U.S. DEBUT WITH ENIGMATIC DUO EMOTIONAL ORANGES, PERFORMING THEIR FIRST-EVER VIRTUAL SHOW FROM LEGENDARY CAPITOL STUDIOS DHL FAST-TRACK SUPPORTS EMERGING ARTISTS ON THEIR ROAD TO INTERNATIONAL STARDOM BY...more

21 Oct 2021 | Press release

UK Music welcomes new trade deal with New Zealand

UK Music has today welcomed the announcement of a Free Trade Agreement agreed in principle between the UK and New Zealand which includes commitments to vital new copyright protections for musicians, performers and music companies.  As the collective voice of the UK’s world-leading...more

21 Oct 2021 | Press release

YouTube Music announces the #YouTubeBlack Voices Music Class of 2022

PROVIDING OVER 50 CREATORS WITH DEDICATED PARTNER SUPPORT, FUNDING, AND MENTORSHIP FROM SLICK RICK  FEATURING SEVEN ARTISTS, PRODUCERS AND SONGWRITERS FROM THE UK INCLUDING BREE RUNWAY, KAMILLE, NSG & CADENZA YouTube Music today reveals the international array of artists, producers and songwriters...more

21 Oct 2021 | Press release

Lord Frost criticised on music touring post Brexit - LIVE comment

Craig Stanley, Chair of LIVE’s touring group, said:  “Protecting the ability of the live music sector to tour after Brexit should have been a no-brainer for Government – it brings in billions of pounds for the UK economy and sustains thousands...more

21 Oct 2021 | Press release

Reservoir signs singer-songwriter Madison McFerrin to a worldwide admin deal

Reservoir today announced the signing of singer-songwriter Madison McFerrin to a worldwide publishing deal that includes her entire catalog and future works. Based in Brooklyn, McFerrin has released two EPs thus far, with The New York Times praising her “wonderful vocal dexterity,...more

21 Oct 2021 | Press release

Yvan Boudillet joins Utopia Music as Head of Policy

Yvan Boudillet, who has over 15 years’ experience in digital entertainment, has joined fast-growing music tech company Utopia Music as Head of Policy. Based in Paris, Boudillet will be responsible for policy at the company while leading the interface between Utopia...more

21 Oct 2021 | Press release

R&B icon Jhené Aiko signs global co-publishing deal with Warner Chappell Music

  Warner Chappell Music, the global publishing arm of Warner Music Group, has signed an exclusive co-publishing deal with Grammy-nominated hitmaker Jhené Aiko. For more than a decade, she’s been at the forefront of a new wave of contemporary music. Known...more

20 Oct 2021 | Press release

Warner Music launches new hip-hop label Asiatic Records

Signs Iconic Rapper RAMENGVRL As Flagship Artist   Warner Music has launched Asiatic Records, a new Asian label dedicated to supporting the best hip-hop and rap talent from across the region.  It will offer Asia’s top hip-hop artists the support they need to develop...more

20 Oct 2021 | Press release

LAB Records extends worldwide distribution deal with ADA

LAB's current active roster commands more than 10 million cumulative monthly listeners on Spotify    LAB Records has extended its worldwide distribution deal with ADA, the independent distribution and services arm of Warner Music Group (WMG).  The deal, which was initially inked in...more

20 Oct 2021 | Press release

Future Bubblers 5.0 Compilation

Brownswood Recordings 19th NovemberListen Here On 19th November, Brownswood Recordings release the 5th edition of the Future Bubblers compilation. An expansion of Gilles Peterson’s network supported by Arts Council England, the ongoing talent discovery and artist development scheme focuses on developing unsigned talent and building audiences for...more

20 Oct 2021 | Press release

Reactional Music to re-write rules for music and video games

Reactional Music to re-write rules for music and video games - Billion Dollar markets to collide as new era with music personalisation and virtual audio goods emerges  Reactional Music today unveiled a new era for music personalisation in the $160 Billion worldwide...more

20 Oct 2021 | Press release

Spotify Meets Shopify: Turn Your Artist Profile Into a Virtual Merch Table

Easily manage and sell your merch to fans via your artist profile  With 365 million global listeners, Spotify is the world’s most popular audio streaming subscription service — and that makes it the ultimate place for artists to build their fanbases....more

20 Oct 2021 | Press release

Organisers of National Album Day welcome impact of 2021 event

Vinyl LP sales up by a third; Kylie’s ‘Fever’ heading for return to Official Albums Chart Top 20  Midweek Official Vinyl Chart boasts four NAD titles in the Top-10 and 16 in the Top-40 overall  ‘Celebrating Women in Music’ theme created a cultural...more

20 Oct 2021 | Press release

Pulse Music Group signs production duo FNZ to global publishing deal

  Pulse Music Group has signed GRAMMY award-winning Australian songwriting and production duo FNZ to an exclusive worldwide publishing deal, as announced today by Scott Cutler and Josh Abraham, co-CEO's, PULSE Music Group and Ashley Calhoun, SVP/Head of Creative, PULSE Music Group. The deal encompasses the group's catalog...more

19 Oct 2021 | Press release

New Soundtrack Your Brand Study Conducted by MRC Data Discloses One of America's Biggest Music Sources

U.S. consumers collectively make 90.9 billion business visits a year as Americans return to hotels, bars, shops and more.  41% of consumers spend more time in a retail location if they are enjoying the music.   The world's fastest growing B2B music streaming...more

19 Oct 2021 | Press release

DCMS Committee Comment: Chair welcome for CMA’s urgent competition inquiry on music streaming

DCMS Committee Chair welcomes CMA’s urgent competition inquiry on music streaming DCMS Committee Chair Julian Knight has welcomed the decision by the CMA (Competition and Markets Authority) to carry out a full market study into music streaming and the dominance of...more

19 Oct 2021 | Press release

ASCAP London Music Awards 2021

LEWIS CAPALDI RECEIVES 4 ASCAP LONDON MUSIC AWARDS INCLUDING SONGWRITER OF THE YEAR FOR “SOMEONE YOU LOVED” AND “BEFORE YOU GO” DURING @ASCAP SOCIAL MEDIA EVENT ON 19 AND 20 OCTOBER Top Hot Dance/Electronic Song and Winning Hot 100 Song Awards...more

19 Oct 2021 | Press release

Comments on CMA market study into music streaming

Paul Pacifico: “AIM stands for an inclusive and open market that offers genuine opportunity for all. Concerns around hyperconcentration of power by the majors who control 75% of the market and the dynamic between music and technology companies are some of...more

19 Oct 2021 | Press release

Midemlab 2021 finalists revealed

Midem, the home of the global music community, today unveils the 20 finalists in this year’s Midemlab startup competition. Winners to be announced during Midem Digital Edition, free and open to all, 16-19 November. Midemlab 2021, the 14th edition of the annual music tech startup...more

26 Oct 2021

25 Oct 2021

  • Adele breaks records with 'Easy On Me' (see News)

  • Streaming services ‘should start paying musicians properly’, say MPs (see News)

  • Black music artists should call out racism within our industry (see Comment)

  • Big money is pouring into music - where do we go from here? (see Comment)

22 Oct 2021

  • Spotify promotes Sulinna Ong; launches Song Start, plus video podcasts (see Digital)

  • UK music industry faces ‘slow, steady decline’ because of Brexit barriers (see Comment)

21 Oct 2021

  • Concord said to be exploring a sale (see Business)

  • Spotify to enable artists to sell merchandise directly (see Digital)

20 Oct 2021

  • Industry welcomes CMA's plans to launch a market study into music streaming (see News)

  • Kobalt sells Fund II to KKR venture for $1.1bn (see Business)

  • How much are artists really making on Twitch? (see Analysis)

19 Oct 2021

  • UK Music report highlights economic impact of pandemic (see News)

18 Oct 2021

  • Adele's 'Easy On Me' breaks streaming records (see News)

15 Oct 2021

  • Publishers ask US Royalty Board for 32% rate increase from streaming services (see News)

14 Oct 2021

  • Black Lives in Music survey highlights racism in the industry (see Analysis)

13 Oct 2021

  • Blackstone and Hipgnosis Song Management launch $1bn partnership (see Business)