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Video is everywhere, and the corresponding demand for music is exploding. Yet finding and licensing the right music at the right price is tough, due to a fragmented market, complex layers of communication between music seeker and music maker, and opaque and challenging license negotiations. 

SyncFloor has set out to transform this space, connecting indie music from a diverse group of artists, labels, and distributors to the wide range of people looking for music on a daily basis. By creating a way to search for music with the references and terms people use in everyday life, and by streamlining negotiation and clearance, SyncFloor opens up new opportunities for both sides of the sync deal. The platform is now in pilot and will launch commercially in April.

"We realized, as we were looking at how sync deals happen," says Cestjon McFarland, veteran IP lawyer and SyncFloor co-founder, "that there is no good way for parties to connect, no real marketplace and no way to look for music that mirrors how music supervisors talk about it."
 
SyncFloor built a way, offering a new level of transparency to both buyers--from music supervisors to producers--and sellers, independent musicians and labels with quality tracks. Led by two founders passionate about music with strong backgrounds in law and consumer tech, SyncFloor promises to ease discovery and dealmaking in one of music's fastest growing segments.

SyncFloor provides a centralized place to discover sync-ready music, powered by natural-language search. Users simply describe what they're looking for, or they can enter the name of a favorite film, show or podcast; reference a popular track or artist; or identify a mood from "sad" to "funky." "We analyzed thousands of briefs from music supervisors looking for music," recounts co-founder Kirt Debique, a longtime programmer and project lead at Microsoft who went on to launch his own record label. "We looked carefully at how people described the music they were looking for and built our own taxonomy from there. Putting it all together, you can say something like 'thoughtful indie folk like Sufjan Stevens with strings' and get immediate results." 

SyncFloor relies on both algorithmic data analysis and human input to better ensure search results map directly to the ways people search: by finding something similar to a beloved show's sound, say, or that has the same vibe as a chart-topping but hard to license hit. It's not just about data models, but also about feels.

SyncFloor's search results feature another key element designed to make sync simple: a license price range estimate for each track, according to use and market. This allows artists and rights holders to set their fee structure, and allows music seekers to see right away if a song is in budget. "It's something like a Zillow estimate," explains Debique. Further, rights clearance can be performed through the marketplace.  "Discovery is the front door, but we realized that buyers cared a lot about the workflow after you have a set of candidates and you need to move to a license," explains Debique. "We worked to make the next steps as seamless as possible and achieve a retail-grade experience. Buyers are wary about falling in love with a track if they don't know the price range and they aren't sure who to contact for clearance. Now they can find out immediately, whenever they are searching."

Once the perfect track is found, SyncFloor enables the two parties to identify, negotiate and finalize their license terms. "The transaction is between the seller and buyer," McFarland says. "But we make the process as easy as possible for everyone."

SyncFloor also seeks to make it easy to onboard its music partners' catalogs.  "We focused a lot on how to make the experience for our rights holder and administrator partners really streamlined," notes Debique. "All you have to do is give us a simple spreadsheet and files, and that's it, no tagging or anything else. We take it from there." The site has already welcomed a diverse range of music partners, including Create Music Group, 411 Music Group, Communion Music, Motor Music, and TuneCore. 

"We came to this project from a distinct desire to help indie artists and people in the advertising, film, TV, and video world who are passionate about music," Debique reflects. "That informs how we treat our partners and build our model. It's reflected in the tools we give to supes, producers, editors, labels, publishers and artists, because we truly believe their success is our success."

10 Jul 2020 | Press release

Applications for Future Bubblers 2021 programme are now open

New, unsigned artists are chosen for Gilles Peterson-backed talent development scheme  Application opens from Friday 10th July - Friday 14th August 2020 Open to any unsigned artist based in England  Please apply here  The Future Bubblers team are excited to announce the opening of...more

10 Jul 2020 | Press release

Yoop Announces New Production Locations for Interactive Virtual Events on Yoop eSpace

Yoop, an entertainment company developing products to help creators distribute content directly to fans, has announced the global expansion of its interactive virtual events platform, Yoop eSpace.Yoop eSpace launched in Montreal, Canada in June, showcasing the platform’s advanced interactive functionality...more

09 Jul 2020 | Press release

Marley family to ‘reimagine’ Bob Marley’s One Love in support of UNICEF

Re-recording of iconic anthem will support UNICEF’s Reimagine campaign, a global fundraising appeal to respond, recover and reimagine a post-COVID-19 world fit for children. Members of the Marley family will reimagine the late Bob Marley’s iconic anthem One Love to support...more

09 Jul 2020 | Press release

Warner Classics launches the 3D Classical Collection, exclusively on Amazon MusicA playlist of 35 classical tracks from the London Philharmonic Orchestra available in Dolby Atmos Music on Amazon’s Echo Studio device

A playlist of 35 classical tracks from the London Philharmonic Orchestra available in Dolby Atmos Music on Amazon’s Echo Studio device   Warner Classics is launching the 3D Classical Collection – a spectacular playlist of 35 of the greatest classical tracks recorded...more

09 Jul 2020 | Press release

Eric Wong named President & CMO for Warner Recorded Music

Industry Leader Joining Company in Newly Created Worldwide Role Warner Music Group announced today that industry leader Eric Wong is joining the company as President & Chief Marketing Officer (CMO), Warner Recorded Music, effective August 17th. Wong, who is currently Chief...more

09 Jul 2020 | Press release

Get ready for the International Booker Prize and Deezer to take you on an immersive journey into this year’s shortlisted novels

    Deezer and Booker Prize join forces to pair music with literature in new ‘Sounds of…’ series Hit play and let six dedicated playlists set the mood to the most anticipated stories of the year  Not sure which book to start with first?...more

09 Jul 2020 | Press release

Government endorse industry-led guidance for music production

Music production guidance published to enable professional music production to restart with confidence and clarity  Music organisations AIM (Association of Independent Music), BPI (British Phonographic Industry), MPG (Music Producers Guild) and the MU (Musicians' Union) are today announcing the publication of...more

08 Jul 2020 | Press release

The Ivors Academy and the Musicians’ Union warn that a new wave of buyout deals damage composers’ rights and careers

The Ivors Academy and the Musicians’ Union warn that a new wave of buyout deals damage composers’ rights and careers  The Ivors Academy and the Musicians’ Union have warned that a new partnership between Epidemic Sound and Adobe is part of...more

08 Jul 2020 | Press release

Wireless Connect soars with stand-out performances for fans across the globe

Live Nation expands partnership with MelodyVR and launches virtual concerts live from London’s O2 Academy Brixton    Following the momentous success of Wireless Connect, Live Nation U.K. and MelodyVR today announce Live From O2 Academy Brixton, a pioneering new live experience connecting artists...more

08 Jul 2020 | Press release

Commercial radio boosts news output in response to Covid-19

New research has found that UK commercial radio stations increased their commitment to news and information significantly in the months since lockdown began, broadcasting 25% more news bulletins on average that last 28% longer. These findings form part of a new...more

08 Jul 2020 | Press release

No Specific Support For Nightclubs Or Late Night Venues In Chancellor's Statement – Industry Is Falling Through The Cracks

Michael Kill, Chief Executive of the Night-Time Industries Association said:‘Whilst there is much to be welcomed in this announcement for many businesses, it leaves many in our sector beleaguered. Most of our members either can’t open at all due to...more

08 Jul 2020 | Press release

UK Music chief calls on Chancellor to extend VAT cut to ensure music industry is not left behind

Reacting to Chancellor Rishi Sunak’s summer statement today, UK Music Acting CEO Tom Kiehl said:“The music industry is in crisis and we need VAT exemptions, which would be a lifeline for the thousands who work in the music industry.“We will...more

08 Jul 2020 | Press release

Sony/ATV Signs Linus Wiklund to Worldwide Publishing Deal

Today, Sony/ATV Music Publishing announced it has signed the Swedish songwriter, producer, and multi-instrumentalist Linus “Lotus IV” Wiklund to a global publishing agreement. Linus Wiklund is one of today’s most in-demand hitmakers, having written popular singles including “Happy Now” by...more

08 Jul 2020 | Press release

Alexey Blinov named VP, Technology at Songkick

He will help spearhead Songkick’s transformation as the live music scene evolves   Alexey Blinov has been named VP, Technology at Songkick, the live music discovery service.  He’ll be based in London and report to Songkick’s Managing Director Bill Ashton. Blinov will oversee...more

08 Jul 2020 | Press release

Artist Partner Group taps Corey Calder as SVP, Marketing & Brands

Leadership Team Bolstered as Edgar Machuca, Olly Sheppard, and Devon Libran Promoted to VP Roles   Seasoned exec Corey Calder has joined Artist Partner Group (APG) as SVP, Marketing & Brands. The company has also made three strategic promotions to bolster its...more

07 Jul 2020 | Press release

Deaf Havana online performance

Sunday July 19 @ 8pm  Top 10 Album 'RITUALS' Out Now   As only one of a handful of British guitar bands to achieve a top 10 album in 2018 with their fifth studio album Rituals, UK 4-piece Deaf Havana toured extensively throughout 2019.  With 2020 unfolding as...more

07 Jul 2020 | Press release

Scottish commercial music industry task force established

Taskforce submits letter to Scottish government, calling for vital support for the sector Letter signed by artists, festivals, venues and more including Belladrum Festival, Biffy Clyro, Deacon Blue, Eddi Reader, KT Tunstall, Mogwai, Primal Scream, Riverside Festival, Scottish Event Campus, Simple...more

07 Jul 2020 | Press release

Universal Music Group announces global partnership with leading Indian music company, Desi Melodies

Multi-year partnership to further accelerate growth of Indian non-film music market Universal Music India to exclusively distribute Desi Melodies’ popular audio catalog and future releases worldwide Universal Music India (UMI), a division of Universal Music Group (UMG), the world leader in music-based...more

07 Jul 2020 | Press release

Sony/ATV Signs Bobby Sessions to Worldwide Publishing Deal

Today, Sony/ATV Music Publishing announced it has signed the rapper, songwriter and artist Bobby Sessions to a global co-publishing deal. Bobby, among his many achievements in music, is well known for co-writing the Covid-19 benefit song “Savage Remix” by Megan...more

06 Jul 2020 | Press release

Sophie Ellis-Bextor launches her brand-new podcast Spinning Plates

Sophie Ellis-Bextor has announced her brand-new podcast ‘Spinning Plates’, which launches today and sees Sophie chat to successful women about the balance between motherhood and their working lives. Spinning Plates is part of the Acast creator network, the UK’s leading...more

06 Jul 2020 | Press release

Wide Days Announces Its Virtual Conference, Networking & Music Programme

  Wide Days is pleased to announce details of its virtual event, with a packed programme of panels, interviews, live performances, sector meetings, social activities and a range of networking options taking place from 23–25 July.  Supported by the National Lottery through Creative Scotland,...more

06 Jul 2020 | Press release

Hold Tight! PR relaunches as music marketing agency HOLD TIGHT

Digital marketing offering officially launches alongside PR and radio plugging services Rock and metal specialist music PR and radio plugging agency Hold Tight! PR has relaunched as HOLD TIGHT, a multi-faceted music marketing agency offering print & online PR, radio plugging, strategic...more

06 Jul 2020 | Press release

Reactions to the support package for the arts

UK Music Acting CEO Tom Kiehl:“A £1.57bn support package for the arts is a huge step forward and should be a lifesaver for many music venues.  Culture Secretary Oliver Dowden, Chancellor Rishi Sunak and DCMS Minister Caroline Dinenage are to be...more

06 Jul 2020 | Press release

Tom Meighan Leaves Kasabian

Kasabian have announced today that Tom Meighan is stepping down from the band by mutual consent. Tom has struggled with personal issues that have affected his behaviour for quite some time and now wants to concentrate all his energies on getting...more

06 Jul 2020 | Press release

AIF seeks urgent clarity on Government’s £1.57bn fund for the arts

The Association of Independent Festivals (AIF) calls for urgent clarity on the eligibility of the UK’s festival sector for the Government’s recently announced financial support package for the arts. While the Government’s announcement specifically earmarked a range of cultural sectors that...more

06 Jul 2020 | Press release

Sony/ATV Signs Worldwide Publishing Deal with Freddy Wexler

Today, Sony/ATV Music Publishing announced it has signed a global publishing administration agreement with the multi-platinum, award-winning songwriter and producer Freddy Wexler. Freddy is a veteran songwriter known for crafting iconic hits including “Be Kind” by Marshmello and Halsey, and...more

06 Jul 2020 | Press release

Imagine Entertainment and Warner Music Group form wide-ranging, multi-project strategic partnership

  Companies to Co-Produce and Co-Finance Slate of Music-Centered Film and Television Projects   Imagine Entertainment Chairman Brian Grazer and Warner Music Group (WMG) today announced a multi-year strategic partnership to co-produce and co-finance a slate of music-centered projects across multiple mediums, including...more

05 Jul 2020 | Press release

£1.57 billion investment to protect Britain's world-class cultural, arts and heritage institutions

- Cultural and heritage organisations to be protected with £1.57 billion support package - Future of Britain's museums, galleries, theatres, independent cinemas, heritage sites and music venues will be protected with emergency grants and loans - Funding will also be provided to...more

03 Jul 2020 | Press release

Fusing climate policy and culture - Music Declares Climate Emergency meets European Commissioner Mariya Gabriel

Earlier this week, Music Declares Emergency and IMPALA had a video meeting with Mariya Gabriel, the European Commissioner responsible for culture, innovation, research, education and youth.  Music Declares Climate Emergency, the recipient of IMPALA's 2019 Outstanding Contribution Award, is an...more

03 Jul 2020 | Press release

Apple Music Launches New Artist Discovery Program Africa Rising

Omah Lay Is the Inaugural Artist and Cover Star of the Companion Playlist     Apple Music today announced Africa Rising, a new bi-monthly artist program and companion playlist geared towards identifying, showcasing and elevating rising African talent.  Nigerian-born, Afro-fusion singer and songwriter...more

10 Jul 2020

  • Sony buys stake in Fortnite maker Epic Games (see Business)

  • Midyear analysis of the US market shows album audio consumption up; sales down (see Analysis)

09 Jul 2020

  • Samantha Moy appointed 6 Music's Head of Station (see Media)

  • Spotify: Launches in Russia next week; doubles down on fraud allegations against Sosa Entertainment; strikes podcast advertising deal (see Digital)

  • Covid-19: WHO acknowledges evidence on coronavirus spread - could impact events (see News)

  • Culture Secretary tweets VAT cut to 5% for 'attractions' including concerts (see News)

08 Jul 2020

  • YouTube rolls out new analytics hub for creators (see Digital)

  • Ivors Academy and Musicians’ Union warn partnership between Epidemic Sound and Adobe could undermine royalties for composers (see News)

07 Jul 2020

  • Composer Ennio Morricone passes away (see News, Features)

  • Imagine Entertainment and Warner Music Group strike deal (see Business)

  • The Weeknd and Lewis Capaldi lead half-year sales charts (see News)

06 Jul 2020

  • Government announces support package for arts sector (see News)

03 Jul 2020

  • New legislation means analogue signal for radio won't be scrapped until 2032 (see Media)

  • Deezer partners with Mexican broadcaster; now valued at €1.3bn (see Business)

  • Hipgnosis aims to raise £200m (see Business)

02 Jul 2020

  • 1,500 musicians sign letter to culture secretary calling for help for venues (see News)

  • BMG strikes deal with ITV Studios (see Business)

  • MelodyVR reports financial results (see Business)

01 Jul 2020

  • Music Venue Trust seeks 'urgent clarification' on building project policy (see News)

  • Podcast creators find networks own the shows (see Digital)

30 Jun 2020

  • Artlist raises $48m additional funding (see Business)

  • Ivors awards ceremony cancelled; winners announced 2 September (see News)

  • Half-year touring figures analysed (see Analysis)

29 Jun 2020

  • BRIT Awards date moved (see News)

  • Music Venues Trust responds to Government 'roadmap' plan (see News)