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Company celebrating its 20th year in D2C
New, centralised retail website now launched

 

Townsend Music has become the first D2C company to gain direct chart eligibility in Germany. It does so as it celebrates its 20th year in the D2C business with a new, centralised retail website: townsendmusic.store

One of the world’s leading D2C music partners, Townsend provides not only online stores for artist clients but many varied, tailored and innovative e-commerce solutions, including pop-up shops and ‘D2C On Tour’ campaigns selling chart eligible album pre-orders at concerts.

Townsend works with a diverse list of artists, including Tom Walker, Kylie, Courteeners, Dido, The Darkness and Oh Wonder.

This is the first time that artists’ D2C sales have been accepted by GFK Entertainment, the body that publishes the German music charts.

Townsend Music sales are currently also chart eligible in the US, Canada, UK, Eire, France,  New Zealand and Australia.

The company has launched a brand-new website this month that makes available all of its clients’ special products in one centralised location, to complement the existing individual artist stores powered by Townsend.

Townsend Sales Director, Bruce McKenzie, said: “We’ve dedicated a great amount of energy into achieving chart eligibility for our sales in Germany over the last couple of years.

“It’s a significant breakthrough not only for our clients but D2C as a whole. The sector has suffered from a lack of recognition despite its growing importance to artists and fans alike. We’re celebrating our 20th year in D2C this year and, even though the music business is becoming increasingly digital, our business is thriving because artists still want to offer their fans special, high quality physical product.

“Those sales deserve to be recognised in the charts worldwide. From here, we will continue to make further strides into the territories still yet to recognise D2C sales in their music charts until we achieve our goal of becoming a globally chart eligible platform.”

24 May 2019 | Press release

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24 May 2019

  • Spotify's global head of publishing Adam Parness to leave. (see Business)

  • The 1975 win twice at Ivor Novello Awards. (see News)

23 May 2019

  • Some investors lose interest in bid for Universal stake. (see Business)

  • Economic study of the electronic music industry shows minor value dip. (see Analysis)

  • Fraudulent music removed from Spotify; exposes issue to resolve. (see Digital)

22 May 2019

  • Sofar Sounds raises $25m to expand. (see Business)

  • IFPI report shows record labels invested $5.8bn in A&R and marketing worldwide in 2017. (see Analysis)

  • PRS for Music announces new board members. (see News)

21 May 2019

  • Sony Music Artist Portal to include 'real time' reporting. (see News)

  • Hipgnosis Songs Fund acquires Jamie Scott catalogue. (see Deals)

20 May 2019

  • NME and Uncut sold to BandLab Technologies. (see Business)

  • Further analysis on the PledgeMusic situation. (see Analysis)

  • The Netherlands win Eurovision. (see News)

17 May 2019

  • Andrea C Martin appointed Chief Executive of PRS for Music. (see Business)

16 May 2019

  • Rajar Q1 results: Chris Evans launches with 1m listeners. (see Media)

  • David Ventura and Tim Major take reins at Sony/ATV Music Publishing. (see Business)

15 May 2019

  • Beatport launches DJ subscription streaming service; SoundCloud launches DJ software integration. (see Digital)

  • Kobalt signs deal with The Other Songs. (see Deals)

  • Tim Delaney appointed CEO of Funnel Music. (see Business)

14 May 2019

  • James Purnell says BBC is determined to win back younger listeners. (see Media)

  • London's Borderline venue to close. (see News)

  • PPL report 13% revenue increase. (see Business)

13 May 2019

  • Music Venue Trust score Arts Council England fund for grassroots live music. (see News)