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Today, TikTok is pleased to announce the launch of 'Share to TikTok', a new music promotion feature which will allow users to share from Apple Music and Spotify to TikTok. 

 
'Share to TikTok' gives users of music streaming services (DSPs) the ability to share their favourite music, podcasts and audiobooks to TikTok, directly from the DSPs' share menus. 
 
Users can choose to share their favourite content in two different ways:
  • Users can post to the TikTok Feed (FYP and Stories) by sharing tracks, albums, playlists and other content using the popular green screen feature or Photo Mode. 
  • DMs via TikTok Messages allow users to send friends their favorite content, which they can then easily open in the DSP it was shared from. 
The content that is shared to TikTok will feature a link back to the original source of the content on the DSP, thereby driving further discovery and engagement on those streaming services. 
 
'Share to TikTok' is the latest product partnership with the music streaming services, following the launch of 'Add to Music App', which helps users save a track that they discover on TikTok to their preferred streaming service.

"Today's launch of 'Share to TikTok' is the latest example of our ongoing commitment to support music discovery and artist promotion in partnership with music streaming services. Since its launch, 'Add To Music App' has already been responsible for hundreds of millions of track saves and billions of streams on our partner music streaming services. 'Share to TikTok' takes the user experience full circle, and will be an amazing way of promoting artists and tracks to the TikTok community." - Ole Obermann, Global Head of Music Business Development.

"We already know that creative expression is a core tenet of the TikTok user and creator experience, a tenet that is also strongly valued by our DSP partners. Our 'Share To TikTok' integration enables seamless sharing of content from music streaming services to TikTok, unlocking a limitless new method of creative expression for users and creators alike, along with an ability for artists, authors, and podcasters to seamlessly connect with their audiences on TikTok." - Lindsey Kelt Zikry, Global Product Partnerships Lead, TikTok.
 
'Share to TikTok' is available now.

03 Dec 2024 | Press release

Youth Music releases new Industry Connect report that reveals the need for more cross industry partnership

 Youth Music,a leading UK charity dedicated to helping marginalised young people, has launched a landmark research report, seeking to support young creatives facing significant barriers to entering the industry; and is calling for the first-ever cross industry coalition to revolutionise...more

03 Dec 2024 | Press release

UK Americana Music Week returns to London in January 2025

Celebrating the Best in Americana Music with Performances, Awards, and Industry Insights Including:  UK AMERICANA AWARDS, THURSDAY JANUARY 23Candi Staton, Lyle Lovett and CMAT to be honoured with Special Awards SHOWCASES AND CONFERENCE, TUESDAY 21 & WEDNESDAY 22 JANUARY EXCLUSIVE FILM PREMIERE, MONDAY...more

03 Dec 2024 | Press release

Stephanie Adamu steps away from the label system to launch Kobra Culture - a new era of African diaspora-centric marketing

  Stephanie Adamu, a visionary force in global music marketing, has announced her departure as UK Marketing Director at EMPIRE to launch her own marketing agency, Kobra Culture. With over a decade of industry experience, including shaping the international rise of...more

03 Dec 2024 | Press release

Andy’s Man Club and Tom Meighan launch winter 'Would You Mind' campaign

WATCH IT HERE      TOM MEIGHAN fronts hard hitting Andy’s Man Club campaign with his song ‘Would You Mind’  to support men’s mental health ahead of the festive season and New Year.  The collaborative video features Meighan, facilitators and members of Andy’s Man...more

02 Dec 2024 | Press release

Independent Venue Week announces Gwenno and rEDOLENT as ambassadors

  The much-loved annual 7-day celebration of independent music and arts venues returns between January 27th and February 2nd 2025 presenting hundreds of live shows throughout the UK Gwenno plays a special solo IVW show at Cardiff's award-winning Acapela Studio on Wednesday...more

02 Dec 2024 | Press release

Azi Eftekhari appointed Chief Operating Officer at Sony Music UK

Sony Music UK has today announced the appointment of Azi Eftekhari as Chief Operating Officer at Sony Music UK, with immediate effect. Azi will report to Jason Iley (Chairman and CEO, Sony Music UK & Ireland) and will be responsible...more

02 Dec 2024 | Press release

Legendary label Relentless Records marks 25th anniversary with history-spanning limited-edition vinyl boxset 'Relentless 25'

EXCLUSIVE MILESTONE ANNIVERSARY BOXSET FEATURES RARE REMIXES, GENRE-DEFINING TRACKS, AND NEVER-BEFORE-SEEN ARCHIVE IMAGES FEATURING SO SOLID CREW, ROLL DEEP, LETHAL BIZZLE, HEADIE ONE, NOT3S, JOSS STONE, TOM WALKER, BAD BOY CHILLER CREW AND MANY MORE INCLUDING VISUALS BY ICONIC PHOTOGRAPHER...more

29 Nov 2024 | Press release

'UNSEEN', an auction of photography by David Bowie, Sir Rod Stewart, and Noel Gallagher raises vital funds for mental health charity

LEGENDARY ARTISTS INCLUDING NICK CAVE, PET SHOP BOYS, JOAN ARMATRADING, ARCTIC MONKEYS, AND MORE PARTICIPATE IN SUPPORT OF NEW MENTAL HEALTH CHARITY 'MENTAL AID' IMAGES UP FOR AUCTION HERE Yesterday evening, MENTAL AID, a charity dedicated to helping rebuild the lives of those suffering...more

29 Nov 2024 | Press release

Leona Lewis's 'One More Sleep' is the UK's most played modern Christmas track

  Leona Lewis’s festive hit ‘One More Sleep’ has been named the most played Christmas song released in the 21st century, according to new airplay data analysis from PPL.  The track, released in 2013, peaked at number three on the UK singles...more

29 Nov 2024 | Press release

Winamp releases advanced version of Creator platform to empower artists to build and manage revenue beyond streaming

Featuring distribution, copyright, licensing, collectibles, fan engagement, collaboration and marketing - no other platform covers everything an artist needs Winamp, the innovative music platform, is today releasing an advanced version of Winamp for Creators, making it the first all-in-one suite of tools...more

29 Nov 2024 | Press release

Blanco, Halina Rice, TAAHLIAH, Local and aimei among the 10 talented artists receiving the latest round of PPL Momentum Music Fund support

PRS Foundation, the UK’s leading charitable funder of new music and talent development, together with PPL, Creative Wales and Arts Council of Northern Ireland, reveal the latest artists that will receive support from the pioneering PPL Momentum Music Fund.    The artists who have been selected by...more

29 Nov 2024 | Press release

Push Ent's Cirkay Launches FAN PASS - A New Era For Direct Fan Engagement

PUSH ENTERTAINMENT’S CIRKAY LAUNCHES CIRKAY FAN PASS: A NEW ERA FOR DIRECT FAN ENGAGEMENT FRICTIONLESS AND INNOVATIVE MULTI PLATFORM “DIGITAL KEY” ADOPTED BY WHITE LIES AND BIG COOKIE FOR CREATIVE LAUNCH CAMPAIGN FROM THE TEAM BEHIND PIONEERING FAN STRATEGIES FOR...more

29 Nov 2024 | Press release

Winners revealed at star-studded ceremony for the Rolling Stone UK 2024

PERFORMANCES BY ENGLISH TEACHER, JADE, CONFIDENCE MAN AND THE CAST OF TINA – THE TINA TURNER MUSICAL The Rolling Stone UK December/January issue is available digitally at 11pm on Thursday 28th November 2024 and in all good newsagents from Friday 29th November   Tonight, Rolling Stone...more

28 Nov 2024 | Press release

MTV UK reveals MTV PUSH UK & IRE 2025 nominees

MTV UK has today revealed the top ten freshest music artists who have made the cut in the highly anticipated MTV PUSH UK & IRE 2025 campaign.  MTV PUSH UK & IRE champions emerging artists and homegrown talent who MTV have...more

28 Nov 2024 | Press release

Tom Grennan to host festive Amazon Music City Session

LIVE FROM 9PM GMT ON THURSDAY 5TH DECEMBER TUNE IN TO WATCH LIVE ON THE AMAZON MUSIC UK CHANNEL ON TWITCH HERE AND PRIME VIDEO   Multiple BRIT and Ivor Novello nominated artist, Tom Grennan will host a festive Amazon Music City Session, live from...more

28 Nov 2024 | Press release

AEG Presents launches Forever Now

A ONE-DAY FESTIVAL CELEBRATING ALTERNATIVE MUSIC AND CULTURE  TO TAKE PLACE AT THE NATIONAL BOWL, MILTON KEYNES 22 JUNE 2025   AEG Presents today announces the launch of a mammoth new one-day festival for passionate music lovers of all ages. Forever Now will debut on 22 June 2025 at...more

28 Nov 2024 | Press release

Dover's The Booking Hall purchased by 'The National Trust of Music Venues'

THE BOOKING HALL BECOMES THE LATEST ACQUISITION UNDER MUSIC VENUE PROPERTIES’ #OWNOURVENUES SCHEME Purchase protects the future of iconic Dover Grassroots Music Venue Shares in the scheme to save more venues are available from www.musicvenueproperties.com “Fantastic news The Booking Hall is secured and here...more

28 Nov 2024 | Press release

Various Artists Management announce promotion of Rebecca Dixon to Global Head of Marketing & General Manager UK

  Various Artists Management (VAM) has announced the promotion of Rebecca Dixon to the role of Global Head of Marketing & General Manager UK.The promotion, effective immediately, sees Dixon step up from her previous role as head of marketing and promotions....more

28 Nov 2024 | Press release

Abbie Mccarthy's annual Future Karma Series returns in January & February 2025

12 ARTISTS, 2 VENUES, 4 DATES IN LONDON   Abbie McCarthy’s Future Karma returns! In a series of shows across London in January and February 2025, Future Karma will be hosting twelve of the UK’s most hotly tipped rising stars across four...more

28 Nov 2024 | Press release

DJs, clubs, and music industry bodies voice support for KUVO powered by DJ Monitor to champion fair royalties for electronic music creators

AlphaTheta Corporation announces significant progress with its KUVO powered by DJ Monitor initiative to help electronic music creators get paid.   Nightclubs globally pay over €400 million* each year to Collective Management Organisations (CMOs) for music rights so DJs and artists can...more

28 Nov 2024 | Press release

Sound City+ Conference - first speakers announced

Sound City returns in 2025 following its biggest year yet, continuing its legacy as a cornerstone of music discovery. The upcoming showcase festival will run from 3-4th May, with Sound City+ Conference packed with discussions, workshops, and game-changing networking opportunities...more

27 Nov 2024 | Press release

72 UK festivals cancelled in 2024

Fallen festival count doubles year-on-year.   72 UK festivals have now announced a postponement, cancellation or complete closure in 2024 - double the amount that fell in 2023. 31-year-old Tenterden Folk Festival is among the most recent closures, with rising costs among the...more

27 Nov 2024 | Press release

Music Venue Trust partner with Save Our Scene to launch 'Liveline Fund'

Coldplay, Sam Fender & Katy Perry donations launch new initiative livelinefund.uk Music Venue Trust (MVT), the UK charity which represents hundreds of Grassroots Music Venues (GMVs), has joined forces with live music advocates, Save Our Scene (SOS), to launch the Liveline Fund. Aimed...more

27 Nov 2024 | Press release

New data unveils disabled musicians are facing high levels of discrimination in the workplace, multi-faceted financial challenges and poor physical and mental wellbeing

  Disabled musicians are facing significant challenges when it comes to discrimination in the workplace, financial security and fair pay, as well as poor physical and mental wellbeing – according to a new report released today from the Musicians’ Union and Help Musicians.  Of...more

27 Nov 2024 | Press release

Government boosts growth-driving creative industries in Merseyside and the West Midlands

  £13.5 million awarded to boost Merseyside’s thriving live music sector and help creative firms in the West Midlands revolutionise live performance with VR and immersive technology  Clusters funding builds on UK’s regional strengths as part of government’s growth-driving mission for the...more

27 Nov 2024 | Press release

Paloma Faith, Tinie Tempah and David Arnold among songwriters and composers elected to the Ivors Academy Board

  Acclaimed music creators elected also include two-time Ivor Novello Award winner Iain Archer (Snow Patrol, Jake Bugg), multi-platinum songwriter Fiona Bevan (Kylie, Tom Walker, Ed Sheeran), Ivor Novello Award nominee Ines Dunn (Maisie Peters, Mimi Webb), classical composer and instrumentalist...more

27 Nov 2024 | Press release

Flavour signs joint deal with Warner Music Africa and Africori

  Nigerian superstar Flavour has signed a joint deal with Warner Music Africa and Africori, which will see his future releases distributed through them both. Flavour will be able to leverage Warner Music’s global network and utilise its best-in-class A&R and...more

27 Nov 2024 | Press release

Obituary: J. Saul Kane

Legendary producer, mixer and DJ, J. Saul Kane (aka Depth Charge), born Jonathan Saul Kane on 26 January 1967 died on 12 July 2024 from complications arising from diabetes and multiple sclerosis. Jonathan was raised in West London by his mother Carol, a dancer...more

26 Nov 2024 | Press release

RSC Chair to lead Creative Industries Council, as work kicks off on growth plan for the sector

  Baroness Shriti Vadera, Chair of the Royal Shakespeare Company and Prudential plc, to become industry chair of the Creative Industries Council  Baroness Vadera to succeed current chair Sir Peter Bazalgette next summer Between now and next spring, Baroness Vadera and Sir Peter...more

26 Nov 2024 | Press release

BBC Radio 6 Music reveals its Albums of the Year 2024

Today, BBC Radio 6 Music announces its Albums of the Year 2024. The station’s Albums of the Year are announced each November, with 6 Music presenters each selecting their favourite album that has been released over the last twelve months. Cam Pia,...more

03 Dec 2024

  • After music’s "outright submission" to tech, what happens next? (see Opinion)

02 Dec 2024

  • Relentless Records hits its 25th anniversary (see Features)

  • Kate Nash: ‘OnlyFans funds my tour because music doesn’t pay’ (see Features)

  • Entertainment industry accused of fleecing fans as UK ticket mark-ups reach 41% (see Analysis)

29 Nov 2024

  • Kendrick Lamar, whose beef with Drake has gone legal (see Features)

28 Nov 2024

  • The continuing impact of radio (see Features)

27 Nov 2024

  • Drake files second action against UMG (see News)

26 Nov 2024

  • Interview: TikTok's Ole Obermann (see Features)

  • Is the love song is dying? (see Analysis)

25 Nov 2024

  • The record label recovery: Deals (see Opinion)

  • Will Page report highlights industry revenues rose a tenth last year (see Reports)

22 Nov 2024

  • The Ivors Academy responds to the This Is Music 2024 report (see Comment)

21 Nov 2024

  • Stick or twist time – streaming’s innovation dilemma (see Comment)

20 Nov 2024

  • UK Music releases annual economic report This Is Music 2024 (see Reports)