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Artists want guidance, to get outside insight into making music, but lack access to good guides and clear direction. They have to rely on luck, connections, or intense hustle to get it. Music execs, managers, and other professionals want to share their knowledge. But they are overwhelmed with requests, pitches, random messages, and awkward in-person encounters. 

Xposure, a new professional development platform for music, wants to revolutionize these relationships. On Xposure, hundreds of carefully vetted pros offer concrete mentoring and consultation to emerging artists. The platform revolutionizes how artists get heard by leaders in the music industry, tearing down the barriers to get music into their hands. Once they've been heard, artists get guaranteed, high-quality feedback on their work or business plans within seven days, all for an extremely reasonable fee.  

To ensure this feedback happens, Xposure harmonizes the needs of music pros with those of aspiring creators. Pros get a service that helps them manage relationships more efficiently. It offers a window into the very beginning of a potentially promising career. And it gives them an easy way to advise and encourage artists on their own terms, on their own time. 

"We see our mission as not only streamlining access, but enabling serendipity. We wanted to compress what might take months of outreach or thousands of dollars to get to the right place at the right time, into an engaging interaction for artists and pros," explains Gregory Walfish, co-founder of Xposure. "We want to help people find that breakout moment."

Past platforms and marketplaces aimed to tame the music business' informal economy of connections by getting artists to pay for access—but without any promise of meaningful response. Xposure was designed to build a mentor relationship between music business newcomers and experts. 

Highly vetted, Xposure pros hail from the strongest companies and most innovative places in the business. They can check out artists' socials and streams via a Chartmetric API integration, and then give video or written feedback. If the relationship clicks, artists can set up a one-on-one session via video call and schedule it in the app. Payment is easy for both sides, further reducing friction in one of the most fraught moments in the music business.

"It's all about challenging the idea of algorithms determining whether an artist is heard by top music execs and leaders in the space. You're skipping the line to the desk. Xposure provides artists with a chance to get the same access as a viral TikTok success," says Nick Jarjour, Xposure advisor and veteran music business instigator. "The next Adele or Michael Jackson might not be good at social media. They may be talented in other ways. They deserve to be heard." 

The idea of skipping the line and getting access via platform has gained legitimacy thanks to apps like Cameo, the celeb marketplace that lets fans buy short shoutouts and other playful content from celebrities. Xposure builds on this potential, bridging the well-respected and -connected with ingenues and creating real opportunity between people once separated by misaligned interests.

Xposure started when two young Montreal entrepreneurs and investors, Walfish and Ryan Garber, were contemplating launching a startup of their own. They were excited by the music and entertainment space, in part because they had witnessed the struggles of their artist friends. They heard about heroic attempts to catch the ear of tastemakers, from hitting them up outside luxury boutiques in Florida, to flying across the continent in hope of a 5-minute meeting.

"Montreal has this big, lively cultural scene. We saw lots of friends and people close to us trying to pursue a music career and facing a lot of obstacles," says Garber. "I realized that if we can help these artists who are feeling hopeless, we can help them be as strong as someone with a big network at their disposal."

At first, they focused on big-name artists who, they imagined, might give brief feedback and affirmation to aspiring creators. Through a mutual acquaintance, they reached out to Steve Aoki. While the electronic musician loved the idea, Walfish and Garber soon saw a problem. "Steve and artists at his level just don't have the time to do this consistently," explains Walfish. "They have so many other commitments. But we realized that his team had just as much value to emerging artists. They have incredible expertise to share. And they have more time and willingness to do so."

Xposure was born. The small team focused on how to attract the right mix of professionals and how to set standards for feedback that would provide real value to artists. "Other platforms limit you to a certain number of characters and do little to prevent reviewers from posting unhelpful or even hurtful comments," explains Walfish. "Others have a low price point, but feedback that's delivered at scale, which is also not helpful. We wanted to make sure artists got specific, detailed responses that could help them improve their craft and move their careers forward. For example, a UMG A&R exec gave one of our artist beta testers a 5-minute video full of advice." 

In the future, Xposure aims to take interactions far beyond one-off advice videos or quick calls. The company hopes to expand artists' and pros' networks through ongoing connections and to create a more robust, democratic music business. "In music, you're as successful as your network. We're trying to build this network for artists in a new, more predictable way that fits into their budgets," Garber notes. "It reflects the way many record label execs work. They have a ton of freedom to do things the way they want, but they are trusted to yield results. We've learned a lot from them, and we know artists out there will, too."

04 Jul 2022 | Press release

Hipgnosis: Impact of Copyright Royalty Board III Decision

The Board of Hipgnosis Songs Fund Limited, the first UK listed investment company offering investors a pure-play exposure to songs and associated intellectual property rights, and its Investment Adviser, Hipgnosis Song Management Limited, welcome the decision of the US Copyright Royalty Board (CRB) to...more

30 Jun 2022 | Press release

Gaming soundtracks – These songs brought in the most cash!

  Minecraft's song 'Sweden' by C418 gets first spot, with over 102 million Spotify streams and estimated earnings of over $408k The Zelda theme, as well as the Super Mario theme surprisingly share the last two ranks In the world of video games,...more

30 Jun 2022 | Press release

The summer of sporting entertainment has arrived as The Hundred unveils blockbuster music line-up

Headliners Bastille will take to the stage at Lord's for The Hundred final on 3 September  Kicking off from 3 August, each match day will feature BBC Music Introducing artists and DJs performing live at venues across the country  Samm Henshaw, Jordan...more

30 Jun 2022 | Press release

Three Six Zero Announce Signing of New J-pop Supergroup SG5

Three Six Zero have announced the signing of new J-pop supergroup SG5 as a management client.  Spawning from the Pretty Guardian Sailor Moon World, one of Japan’s most renowned IPs, SG5 is an intergalactic pop supergroup that protects the universe from...more

30 Jun 2022 | Press release

Village Underground celebrates 15 years of independence

Village Underground celebrates its 15th birthday with a month of parties this September. Gwenno, salute, DJ Nobu, Paula Temple, Two Shell, Optimo, WU-LU, Oli XL and Channel One Sound System have all been announced this morning as part of their...more

30 Jun 2022 | Press release

ASM Global celebrates wins for P&J Live and Olympia London at AEO Awards

  ASM Global, the world's leading producer of entertainment experiences, venue management and event strategy, celebrates two wins this week, following the AEO (Association of Event Organisers) Awards which took place on 24 June at Grosvenor House, Park Lane, London. P&J Live in Aberdeen,...more

30 Jun 2022 | Press release

UK Music Appoints Stephanie Haughton-Campbell as Director of Operations

UK Music has appointed Stephanie Haughton-Campbell as its new Director of Operations. Stephanie handles business operations, the UK Music Board secretariat and project management across UK Music's campaign outputs and events. Before joining UK Music Stephanie served as Chief of Staff at...more

30 Jun 2022 | Press release

PPL pays out £71.3 million to a record number of 113,271 performers and recording rightsholders in June distribution

  PPL, the UK's music licensing company for recorded music, today makes a payment of £71.3 million to 113,271 performers and recording rightsholders. This is the highest number of performers and recording rightsholders paid in a June distribution and follows PPL...more

30 Jun 2022 | Press release

Utopia Music enters exclusive partnership with Red Bee Media

  The partnership will lead to increased transparency and greater efficiencies in royalty allocation for the use of music on TV and radio Utopia can significantly reduce the administrative burden placed on broadcasters of tracking and reporting music usage due to regulatory...more

30 Jun 2022 | Press release

Universal Music Group becomes the permanent home of Frank Zappa Estate

Company Acquires Recordings, Song Catalog, Film Archive and Complete Contents of The Vault of the Legendary American Artist, Genius Composer, Rock Guitar Virtuoso, Free Speech Activist and One-Time Cultural Ambassador to Czechoslovakia Universal Music Group (UMG), the world leader in music-based...more

30 Jun 2022 | Press release

Logic signs to BMG

MULTI-PLATINUM SUPERSTAR LOGIC SIGNS TO BMG CITES BMG'S COMMITMENT TO EMPOWERING ARTISTS   Multi-Platinum, chart-topping hip-hop superstar Logic has switched labels to BMG, citing the company's distinctive commitment to giving artists control of their careers. Logic's new multi-album global partnership with BMG will allow...more

30 Jun 2022 | Press release

Track Club Becomes TikTok Sound Partner

  The socially conscious subscription music platform for creators is joining TikTok's curated Sound Partners program via parent company Marmoset, letting brands use Track Club sounds in their TikTok ads. Track Club, the subscription-based source for quality music for creators, is available...more

29 Jun 2022 | Press release

Proper ink world ex. Americas distribution deal with Chrysalis & Tommy Boy

Legendary labels Chrysalis and Tommy Boy Records have signed a world ex. Americas distribution deal with Proper Music Group, part of the Utopia family. Both independent labels are part of the Reservoir group of companies. Commencing on 1st July, Proper will...more

29 Jun 2022 | Press release

Notting Hill Carnival CEO Matthew Phillip announced as new AIF Chair

The Association of Independent Festivals (AIF) has appointed Notting Hill Carnival CEO Matthew Phillip as its new Chair.   Phillip is the CEO of Carnival Village Trust, London's leading Carnival development agency, which is dedicated to supporting and delivering an integrated programme of...more

29 Jun 2022 | Press release

AEG’s David Jones appointed to newly created Chief Information Officer, Global Technology role

Effective immediately, London-based executive will lead the new overarching global technology division for the world’s leading sports and live entertainment organization.    AEG has appointed David Jones to the newly-created role of Chief Information Officer, AEG Global Technology it was today announced by the...more

29 Jun 2022 | Press release

Better Noise Music promotes Paul Cormack to General Manager

 Management Promotion Coincides With the Major Theatrical Release of THE RETALIATORS, a Better Noise Film, This Fall  Cormack Leading Strategy for New Albums from Five Finger Death Punch, NOTHING MORE, The HU, and Eva Under Fire, Plus Recent Releases from Classless Act...more

29 Jun 2022 | Press release

TuneCore Underscores Commitment to Innovation with Appointment of Alisha Outridge to Newly Created Position of Chief Technology & Product Officer

Outridge's background includes leading teams and expanding product offerings internationally at both startups as well as industry leading companies such as Facebook (Meta), iHeartRadio, and KickApps    Leading independent digital music distributor for self-releasing artists and labels TuneCore, a division of global digital music...more

28 Jun 2022 | Press release

Neko Trust and Gallowglass launch 'Diversity in Crewing' initiative

Neko Trust - the major charity for the live music sector - has joined forces with leading event crewing company, Gallowglass, to launch Future Crew - a training scheme to tackle the lack of diversity in backstage crew and support...more

28 Jun 2022 | Press release

Downtown Music Services Announces Publishing and Label Services Agreement with Geejam Music

Agreement Covers Existing Catalogue & New Signings including Jamaican Dancehall Sensation Skeng    Downtown Music Services, which offers bespoke distribution, publishing administration, creative marketing and finance solutions to entrepreneurial creators and their partners has announced a new agreement with international music company...more

28 Jun 2022 | Press release

Perfect Havoc Sign Just Kiddin To Management Roster

Perfect Havoc, the UK independent record label and management agency, has signed the breaking, commercial house music duo Just Kiddin to its management roster.   The announcement comes after Just Kiddin were signed to Perfect Havoc for a global single deal...more

28 Jun 2022 | Press release

Beatport Group announces new executive hires in London and Barcelona

The Beatport Group, the global leader in music for DJs, producers, and their fans, announced today several new executive hires.  With over 14 years of marketing experience under her belt, Emilie Birks joins The Beatport Group as Vice President of Marketing....more

28 Jun 2022 | Press release

Avex USA expands its venture investment fund to $25M

Avex USA, launched in Los Angeles less than a year ago, has already shaken up the music industry with major publishing signings and buzzy hits for its label SELENE. Today, Avex USA, announced that it has expanded its Future of...more

28 Jun 2022 | Press release

Digital Havens: Entertainment merchandising expert and accessibility advocate Stevie Hopkins wants to build an inclusive web3 home for pop culture fans

Stevie Hopkins, CEO and founder of entertainment industry branding and merch service SCP Merchandising, has learned a lot over the decades about what connects people who love the same music, games, or fashion. A master of merchandise, he built a...more

28 Jun 2022 | Press release

DistroKid Officially Launches DistroVid, a Music Video Distribution Service That Lets Artists Upload Unlimited Music Video to Apple Music, Amazon, TIDAL and Vevo

    DistroKid, the world's leading distributor of independent music, announced today that it has launched DistroVid, a groundbreaking new music video distribution service that enables any artist to upload an unlimited number of music videos to leading digital service providers for one...more

28 Jun 2022 | Press release

Spin Magazine to launch free ad supported streaming TV channel later this year via distributor Best Ever Channels

  From one of the most recognized names in music journalism and media, the SPIN Magazine channel will feature special live concerts, SPIN archives, original shows, classic music films, documentaries, and music videos   SPIN, one of the world's most-recognized sources for music...more

28 Jun 2022 | Press release

Reservoir announces publishing deal with multi-platinum hip-hop producer Marley Marl

Reservoir Media, Inc. (NASDAQ: RSVR) (“Reservoir” or the “Company”), an award-winning independent music company, today announced a deal for a stake in the catalog of multi-Platinum hip-hop producer Marlon Williams, professionally known as Marley Marl. The deal includes the iconic, 2x-Platinum...more

28 Jun 2022 | Press release

Backstreet Boys and Westlife collaboration breaks livestream records on WeChat

- Broadcast last Friday (June 24th), a free livestream performance by Backstreet Boys, recorded at Rock Lititz Studio, Pennsylvania, was watched by a record-breaking 45m Chinese viewers via Tencent's WeChat app.  -  Sponsored by Lincoln and produced by 24/7 Productions, it was the highest-attended...more

27 Jun 2022 | Press release

Warner Chappell Music Korea brings back international songwriting camps

  As COVID-19 restrictions ease in South Korea, Warner Chappell Music Korea has brought back in-studio songwriting camps by hosting a two-week songwriting camp in the company’s newly renovated building in Seoul. The camp brought together songwriters from all around the...more

27 Jun 2022 | Press release

CIRKAY Fan Pass announces metaverse partnership with NOWHERE

  This partnership allows music fans to access more experiences with and content from their favourite acts. Following the release of the UK’s first chart eligible NFT, CIRKAY is thrilled to announce a partnership with NOWHERE, the innovative face-to-face video chat metaverse delivering the most...more

26 Jun 2022 | Press release

Viagogo fined €23.5M by Italian Regulator for breaking rules on secondary ticketing rules

Italy's Communications Regulatory Authority AGCOM, has fined viagogo €23.5M for breaking Italy's rules on secondary ticketing and given it seven days to remove the illegal listings from its site. The decision, taken at an AGCOM Council meeting on 23 June 2022,...more

04 Jul 2022

  • US Copyright Royalty Board sets new rate (see News)

  • Calls for PPL and Australia's PPCA to forge neighbouring rights agreement (see News)

01 Jul 2022

  • PPL pays out to highest number of recipients ever (see News)

  • Future-proofing publishing services (see Comment)

  • Raye talks about artistic autonomy (see Features)

30 Jun 2022

  • Reports from MuscAlly's Web3 Sandbox Summit (see Features)

29 Jun 2022

  • The landscape of online fandom is shifting (see Analysis)

28 Jun 2022

  • Beyoncé’s ‘Break My Soul’ and the long tail of ‘Show Me Love’ (see Features)

  • AEG's Jim King on his plans to build up BST Hyde Park (see Features)

27 Jun 2022

  • Churn in the era of dynamic retention (see Analysis)

  • UK celebrates biggest live music weekend ever (see Features, Reviews)

24 Jun 2022

  • Spotify revamps its Live Events Feed (see Digital)

  • Music’s future is here: It’s called streaming (see Comment) 

23 Jun 2022

  • The British music industry must do better on race (see Comment)

  • Spotify Advertising released its annual global trend report (see Analysis)

22 Jun 2022

  • 33 companies to watch if you’re interested in music and the metaverse (see Analysis)

  • Synchtank releases Music Publishing in the Age of the Songwriter report (see Analysis)

21 Jun 2022

  • Four Tet settles historic royalty rate dispute with Domino (see News)