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Artists want guidance, to get outside insight into making music, but lack access to good guides and clear direction. They have to rely on luck, connections, or intense hustle to get it. Music execs, managers, and other professionals want to share their knowledge. But they are overwhelmed with requests, pitches, random messages, and awkward in-person encounters. 

Xposure, a new professional development platform for music, wants to revolutionize these relationships. On Xposure, hundreds of carefully vetted pros offer concrete mentoring and consultation to emerging artists. The platform revolutionizes how artists get heard by leaders in the music industry, tearing down the barriers to get music into their hands. Once they've been heard, artists get guaranteed, high-quality feedback on their work or business plans within seven days, all for an extremely reasonable fee.  

To ensure this feedback happens, Xposure harmonizes the needs of music pros with those of aspiring creators. Pros get a service that helps them manage relationships more efficiently. It offers a window into the very beginning of a potentially promising career. And it gives them an easy way to advise and encourage artists on their own terms, on their own time. 

"We see our mission as not only streamlining access, but enabling serendipity. We wanted to compress what might take months of outreach or thousands of dollars to get to the right place at the right time, into an engaging interaction for artists and pros," explains Gregory Walfish, co-founder of Xposure. "We want to help people find that breakout moment."

Past platforms and marketplaces aimed to tame the music business' informal economy of connections by getting artists to pay for access—but without any promise of meaningful response. Xposure was designed to build a mentor relationship between music business newcomers and experts. 

Highly vetted, Xposure pros hail from the strongest companies and most innovative places in the business. They can check out artists' socials and streams via a Chartmetric API integration, and then give video or written feedback. If the relationship clicks, artists can set up a one-on-one session via video call and schedule it in the app. Payment is easy for both sides, further reducing friction in one of the most fraught moments in the music business.

"It's all about challenging the idea of algorithms determining whether an artist is heard by top music execs and leaders in the space. You're skipping the line to the desk. Xposure provides artists with a chance to get the same access as a viral TikTok success," says Nick Jarjour, Xposure advisor and veteran music business instigator. "The next Adele or Michael Jackson might not be good at social media. They may be talented in other ways. They deserve to be heard." 

The idea of skipping the line and getting access via platform has gained legitimacy thanks to apps like Cameo, the celeb marketplace that lets fans buy short shoutouts and other playful content from celebrities. Xposure builds on this potential, bridging the well-respected and -connected with ingenues and creating real opportunity between people once separated by misaligned interests.

Xposure started when two young Montreal entrepreneurs and investors, Walfish and Ryan Garber, were contemplating launching a startup of their own. They were excited by the music and entertainment space, in part because they had witnessed the struggles of their artist friends. They heard about heroic attempts to catch the ear of tastemakers, from hitting them up outside luxury boutiques in Florida, to flying across the continent in hope of a 5-minute meeting.

"Montreal has this big, lively cultural scene. We saw lots of friends and people close to us trying to pursue a music career and facing a lot of obstacles," says Garber. "I realized that if we can help these artists who are feeling hopeless, we can help them be as strong as someone with a big network at their disposal."

At first, they focused on big-name artists who, they imagined, might give brief feedback and affirmation to aspiring creators. Through a mutual acquaintance, they reached out to Steve Aoki. While the electronic musician loved the idea, Walfish and Garber soon saw a problem. "Steve and artists at his level just don't have the time to do this consistently," explains Walfish. "They have so many other commitments. But we realized that his team had just as much value to emerging artists. They have incredible expertise to share. And they have more time and willingness to do so."

Xposure was born. The small team focused on how to attract the right mix of professionals and how to set standards for feedback that would provide real value to artists. "Other platforms limit you to a certain number of characters and do little to prevent reviewers from posting unhelpful or even hurtful comments," explains Walfish. "Others have a low price point, but feedback that's delivered at scale, which is also not helpful. We wanted to make sure artists got specific, detailed responses that could help them improve their craft and move their careers forward. For example, a UMG A&R exec gave one of our artist beta testers a 5-minute video full of advice." 

In the future, Xposure aims to take interactions far beyond one-off advice videos or quick calls. The company hopes to expand artists' and pros' networks through ongoing connections and to create a more robust, democratic music business. "In music, you're as successful as your network. We're trying to build this network for artists in a new, more predictable way that fits into their budgets," Garber notes. "It reflects the way many record label execs work. They have a ton of freedom to do things the way they want, but they are trusted to yield results. We've learned a lot from them, and we know artists out there will, too."

06 Jul 2022 | Press release

Charlie B & Nicholas Causarano join WM Canada as A&R Directors

WM CANADA’S GEORGE KALIVAS ALSO PROMOTED TO A&R DIRECTOR   Charlie B and Nicholas Causarano have joined Warner Music Canada as A&R Directors to drive new hip-hop, R&B and pop signings across the country, while existing team member George Kalivas has also...more

06 Jul 2022 | Press release

Middlesex University London and the Association of Independent Music partner on pioneering Music Business MA for industry professionals

  Middlesex University London (MDX) and leading music industry body the Association of Independent Music (AIM) are proud to announce an exciting collaboration on an MA Music Business programme by distance education. The MA is designed for music industry professionals, such as...more

06 Jul 2022 | Press release

Rapper Aitch Launches Free Travel Scheme To Help People Access Culture This Summer

Award-winning Mancunian rapper Aitch has announced the launch of The Aitch-S2, an initiative providing hundreds of people with the opportunity to enjoy a summer without limits - allowing them to break out of their hometowns to experience the best of what UK culture has...more

06 Jul 2022 | Press release

Music Industry Chiefs Urge Culture Secretary To Ditch 'Dangerous and Damaging' Plan To Allow Artificial Intelligence Firms To Data Mine The Music of UK Creators

  UK Music, the collective voice of the UK Music industry, has urged Culture Secretary Nadine Dorries to dump "dangerous and damaging" plans to allow artificial intelligence companies to "launder" music to generate new content.  In a letter to the Culture Secretary,...more

06 Jul 2022 | Press release

Amsterdam Dance Event Announces First Wave of Festival Lineup

  19 – 23 October, 2022  - www.amsterdam-dance-event.nl Amsterdam Dance Event (ADE), the world's largest festival and business conference for electronic music, today announced the first wave of confirmed artists for 2022. Among them are Afra (NL), Alan Walker (NO), ARTBAT (UA), Cincity (NL),...more

06 Jul 2022 | Press release

PGTV: DEYAZ and Baby Queen

PGTV: the brand new, music zeitgeist live stream show for the next generation of music lovers, brought to you from the team behind Pure Groove Records and Locked On Recordings, are premiering an exclusive performance video from Baby Queen and...more

05 Jul 2022 | Press release

Tuned Global to power new music service for shops, spas and gyms

Rehegoo Music Group, the global music service provider, has partnered with leading B2B music streaming technology specialist Tuned Global to launch a new digital streaming service providing background music for businesses.  Featuring playlists and original compositions by the next generation of...more

05 Jul 2022 | Press release

Serenade announce UK advisory board

Darcus Beese, Sammy Andrews, Fay Milton, Toby Leighton Pope, Jin Jin, Dan Sanders, Phil Christie, Oliver Sasse & DJ Target Among industry Experts AppointedSerenade, the eco-friendly music NFT marketplace whose mission is to support artists by creating new revenue streams...more

05 Jul 2022 | Press release

ACM agrees global strategic partnership with The Music Federation

TMF to offer world-beating, commercially driven accelerator platform for ACM students   ACM and The Music Federation (TMF) have come together to bring the professional music services of the business direct to students across the creative industries spectrum on programme at ACM.  The key...more

05 Jul 2022 | Press release

FAC petition to stop PRS Foundation funding cuts passes 1,000 signatures

Artists, songwriters and composers including Sam Fender, Anna Calvi, Joff Oddie (Wolf Alice) and Ayanna Witter-Johnson urge UK collection society, PRS for Music, to reverse proposed 60% cuts to the PRS Foundation The Foundation is the UK's leading funder of new...more

05 Jul 2022 | Press release

European Parliament votes in digital rules with major impact on secondary ticketing

  Landmark Digital Services Act sees EU countries catch up with the UK legislation on ticket resale Online marketplaces will be required to identify and verify professional sellers, be prohibited from using “dark patterns,” and produce annual reports on content take-downs revealing...more

05 Jul 2022 | Press release

Discover the story of ABBA Voyage

  As one of the most successful groups in the history of pop and Sweden's biggest musical export, ABBA's return to the stage with ABBA Voyage, a concert like no other, has been a huge moment for millions of fans. It's wowed the critics,...more

05 Jul 2022 | Press release

The Talent House, UD's Thriving New Creative Hub For Black Music And Culture, Officially Opens In East London

Ray BLK appointed as the organisation's first Ambassador UD launches degree courses in music performance and production and a new membership scheme for Black music creatives and SME start-ups The Talent House, a new £4.1 million state-of-the-art creative hub from leading national youth...more

04 Jul 2022 | Press release

Hipgnosis: Impact of Copyright Royalty Board III Decision

The Board of Hipgnosis Songs Fund Limited, the first UK listed investment company offering investors a pure-play exposure to songs and associated intellectual property rights, and its Investment Adviser, Hipgnosis Song Management Limited, welcome the decision of the US Copyright Royalty Board (CRB) to...more

04 Jul 2022 | Press release

Nordoff Robbins raises £750K

Nordoff Robbins, the UK’s largest music therapy charity, is delighted to announce that its prestigious annual O2 Silver Clef Awards, held today to honour artists from across the music industry, has so far raised £750K. Returning after a two-year break due...more

04 Jul 2022 | Press release

The Oram Awards 2022: announce annual open call for innovation in sound & music

The Oram Awards - a platform for innovation in sound, music and related technologies returns in 2022 for its 6th edition. In partnership with The Radiophonic Institute and PRS Foundation, the Oram Awards isa platform for innovation in sound, music,...more

04 Jul 2022 | Press release

Ibiza Global Radio and Club Chinois Ibiza announce new ‘BES - SPIRIT OF IBIZA’ residency

Ibiza Global Radio is proud to announce a new weekly residency athot island destination Club Chinois Ibiza. Running from July 4th till September 26th , the BES - SPIRIT OF IBIZA event serieswill be taking over Monday nights at the state-of-the-art...more

04 Jul 2022 | Press release

Iconic music magazine MOJO launches new ‘The MOJO Record Club’ podcast

  Bauer Media music magazine MOJO is expanding its brand portfolio with a new podcast series ‘The MOJO Record Club’. Hosted by MOJO’s Senior Associate Editor and experienced broadcaster and podcasterAndrew Male, the series will reassess classic albums, share undiscovered gems, rave about...more

30 Jun 2022 | Press release

Gaming soundtracks – These songs brought in the most cash!

  Minecraft's song 'Sweden' by C418 gets first spot, with over 102 million Spotify streams and estimated earnings of over $408k The Zelda theme, as well as the Super Mario theme surprisingly share the last two ranks In the world of video games,...more

30 Jun 2022 | Press release

The summer of sporting entertainment has arrived as The Hundred unveils blockbuster music line-up

Headliners Bastille will take to the stage at Lord's for The Hundred final on 3 September  Kicking off from 3 August, each match day will feature BBC Music Introducing artists and DJs performing live at venues across the country  Samm Henshaw, Jordan...more

30 Jun 2022 | Press release

Three Six Zero Announce Signing of New J-pop Supergroup SG5

Three Six Zero have announced the signing of new J-pop supergroup SG5 as a management client.  Spawning from the Pretty Guardian Sailor Moon World, one of Japan’s most renowned IPs, SG5 is an intergalactic pop supergroup that protects the universe from...more

30 Jun 2022 | Press release

Village Underground celebrates 15 years of independence

Village Underground celebrates its 15th birthday with a month of parties this September. Gwenno, salute, DJ Nobu, Paula Temple, Two Shell, Optimo, WU-LU, Oli XL and Channel One Sound System have all been announced this morning as part of their...more

30 Jun 2022 | Press release

ASM Global celebrates wins for P&J Live and Olympia London at AEO Awards

  ASM Global, the world's leading producer of entertainment experiences, venue management and event strategy, celebrates two wins this week, following the AEO (Association of Event Organisers) Awards which took place on 24 June at Grosvenor House, Park Lane, London. P&J Live in Aberdeen,...more

30 Jun 2022 | Press release

UK Music Appoints Stephanie Haughton-Campbell as Director of Operations

UK Music has appointed Stephanie Haughton-Campbell as its new Director of Operations. Stephanie handles business operations, the UK Music Board secretariat and project management across UK Music's campaign outputs and events. Before joining UK Music Stephanie served as Chief of Staff at...more

30 Jun 2022 | Press release

PPL pays out £71.3 million to a record number of 113,271 performers and recording rightsholders in June distribution

  PPL, the UK's music licensing company for recorded music, today makes a payment of £71.3 million to 113,271 performers and recording rightsholders. This is the highest number of performers and recording rightsholders paid in a June distribution and follows PPL...more

30 Jun 2022 | Press release

Utopia Music enters exclusive partnership with Red Bee Media

  The partnership will lead to increased transparency and greater efficiencies in royalty allocation for the use of music on TV and radio Utopia can significantly reduce the administrative burden placed on broadcasters of tracking and reporting music usage due to regulatory...more

30 Jun 2022 | Press release

Universal Music Group becomes the permanent home of Frank Zappa Estate

Company Acquires Recordings, Song Catalog, Film Archive and Complete Contents of The Vault of the Legendary American Artist, Genius Composer, Rock Guitar Virtuoso, Free Speech Activist and One-Time Cultural Ambassador to Czechoslovakia Universal Music Group (UMG), the world leader in music-based...more

30 Jun 2022 | Press release

Logic signs to BMG

MULTI-PLATINUM SUPERSTAR LOGIC SIGNS TO BMG CITES BMG'S COMMITMENT TO EMPOWERING ARTISTS   Multi-Platinum, chart-topping hip-hop superstar Logic has switched labels to BMG, citing the company's distinctive commitment to giving artists control of their careers. Logic's new multi-album global partnership with BMG will allow...more

30 Jun 2022 | Press release

Track Club Becomes TikTok Sound Partner

  The socially conscious subscription music platform for creators is joining TikTok's curated Sound Partners program via parent company Marmoset, letting brands use Track Club sounds in their TikTok ads. Track Club, the subscription-based source for quality music for creators, is available...more

29 Jun 2022 | Press release

Proper ink world ex. Americas distribution deal with Chrysalis & Tommy Boy

Legendary labels Chrysalis and Tommy Boy Records have signed a world ex. Americas distribution deal with Proper Music Group, part of the Utopia family. Both independent labels are part of the Reservoir group of companies. Commencing on 1st July, Proper will...more

06 Jul 2022

  • MMF: Open the Black Box to help fund talent development (see Opinion)

  • Who will replace WMG CEO Stephen Cooper? (see Analysis)

05 Jul 2022

  • Spotify, Netflix, and aggregation (see Analysis)

04 Jul 2022

  • US Copyright Royalty Board sets new rate (see News)

  • Calls for PPL and Australia's PPCA to forge neighbouring rights agreement (see News)

01 Jul 2022

  • PPL pays out to highest number of recipients ever (see News)

  • Future-proofing publishing services (see Comment)

  • Raye talks about artistic autonomy (see Features)

30 Jun 2022

  • Reports from MuscAlly's Web3 Sandbox Summit (see Features)

29 Jun 2022

  • The landscape of online fandom is shifting (see Analysis)

28 Jun 2022

  • Beyoncé’s ‘Break My Soul’ and the long tail of ‘Show Me Love’ (see Features)

  • AEG's Jim King on his plans to build up BST Hyde Park (see Features)

27 Jun 2022

  • Churn in the era of dynamic retention (see Analysis)

  • UK celebrates biggest live music weekend ever (see Features, Reviews)

24 Jun 2022

  • Spotify revamps its Live Events Feed (see Digital)

  • Music’s future is here: It’s called streaming (see Comment) 

23 Jun 2022

  • The British music industry must do better on race (see Comment)

  • Spotify Advertising released its annual global trend report (see Analysis)