Soundation unveils new studio and visual identity 13 Dec 2018
On December 13th, Soundation launches a new browser-based studio and visual identity across all channels in cooperation with design agency Kurppa Hosk. Apart from the studio’s new UI, the studio engine also gains a +300% performance improvement as a result from a collaboration with Google.
In April 2018, the online music studio Soundation announced its rebirth. During 2018 the average time spent by users in the studio has doubled and the number of unique monthly users increased from 60,000 to 110,000. Now, the company is taking the next big step forward with a new studio and brand identity.
“After a thorough user analysis we’ve worked closely with Kurppa Hosk to create an identity that really motivates our young and creative users to follow through with their passion of producing music. In combination with the terrific support from Google on the studio engine, we’re very excited to set this live for our users, place ourselves at the forefront of music production services online and expand further”, says Adam Hasslert, CEO of Soundation.
New studio in collaboration with Google – improves performance by +300 %
The new visual language served as a framework for a total redesign of the studio. The strict geometry and typography became a perfect fit for an app that demands precision and clarity. With profound input from users, the design went through a large amount of iterations in terms of color scheme and iconography in order to reach a UI suitable for all user segments.
The new studio engine is built in collaboration with Google on WebAssembly Threads, which improves the studio’s web performance with +300%. Soundation is one of the world’s first adopters of this new web technology.
Case video from Google Chrome Dev Summit
New visual identity by Kurppa Hosk – based on 45° angles
Kurppa Hosk designed an experience that communicates Soundation’s ambition: to increase musical creativity worldwide. The design overhaul showcases a visual language that is consistent across all Soundation’s channels and touchpoints. Two interconnected rectangles in 45° angles signal precision and are used throughout the identity.
Visit to view the new studio and identity.
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THE HEADLINES
Is the US too reliant on paid subscriptions? (see Analysis)
Misogyny, sexual discrimination and harassment are still everyday problems for female musicians (see Reports)
Believe's board asks Warner Music Group to make acquisition offer (see Business)
Why are IFPI & MIDiA’s 2023 revenue figures so far apart? (see Analysis)
IFPI: Global recorded music revenues grew 10.2% in 2023 (see Reports)
How have one-hit wonders changed over time? (see Analysis)
TikTok: MPs raise concerns about UK ownership (see News); AI ambitions (see Digital); UK Artist Playbook (see Reports)
The composer with 650 different names identified as Sweden’s most-listened-to artist on Spotify (see Digital)
Recorded Music Market report shows 9.8% growth in 2023 (see Reports)
Spotify updates its Loud & Clear website with 2023 data (see Reports)
Murmur launches with pledges to drive change in environmental solutions (see News)
Global music revenue continued to rise in 2023. So why are some music organisations sounding the alarm? (see Comment)
Can Sweden keep its edge in the music industry? (see Features)
Industry welcomes Labour Party's pledges to the music sector (see News)