DICE launches in Germany to take on ticket touts and give fans a new way to discover live music 24 May 2022
- Discovery and mobile ticketing platform DICE rolls out today across Germany
- DICE helps fans to experience the best live events with personalised recommendations to shows they love, in turn supporting the German events industry as demand soars post-pandemic
- Partnerships in place with live entertainment company Goodlive Artists and music promoter Z|ART Agency
- DICE has worked with some of the world’s biggest artists and festivals, including Primavera Sound Festival, A$AP Rocky, Kanye West, David Guetta, Billie Eilish and Bicep
DICE, the fastest growing ticketing and discovery platform, today announces its arrival in Germany, bringing a new way for fans to discover live events and buy tickets securely to experience the very best local and international artists.
DICE has over 350 shows now available in-app in Germany, including concerts with Bicep, Little Simz, Years & Years and Marc Rebillet. To support its growth in Germany, DICE will partner with major artists, leading promoters and renowned venues across the country, including Goodlive Artists, Z|ART Agency and Uebel & Gefährlich.
The partnership with Goodlive Artists will see DICE become the primary ticketing partner for hundreds of Goodlive Artists’ events across major cities like Berlin, Cologne, Hamburg and Munich. Goodlive Artists is the concert and tour promoter division of live entertainment experts Goodlive. The partnership has already proved popular with German fans, with DICE and Goodlive Artists hosting sold out shows with PinkPantheress, Fred again.. and Marc Rebillet, with thousands of fans using DICE for the first time.
DICE will also work with leading Berlin-based music promoter Z|ART Agency, the promoter for acts like Sam Fender and Ben Howard. Together, they are selling tickets to events such as the Sacred Ground Festival.
Another partner working with DICE is Uebel & Gefahrlich, one of Hamburg's busiest venues. Uebel & Gefahrlich plays host to hundreds of events every year across two performance rooms of 900 capacity and 200 capacity. Upcoming concerts available on the DICE app include Animal Collective, Ibeyi and Ben Klock.
Phil Hutcheon, Founder & CEO of DICE, says: "I’m so excited about Germany, it’s the home of some of the best artists in the world but most definitely the best fans. DICE is for fans and we invest heavily in making it easy for fans to buy tickets, discover more amazing events and invite their friends. Our mission is to get people out more and I’m proud that DICE is partnering with the brilliant Goodlive Artists and Z|ART from launch.”
Max Wentzler, Managing Partner, and Hauke Steinhof, Managing Director at Z|ART Agency, says: “The love for music, technology and innovation is what excites us most about DICE. It’s all about bringing artists and fans together as well as bringing new fans to artists. The DICE team has the same spirit that ZART Agency has. The Waiting List is the best answer against the secondary ticket market we’ve ever seen.”
DICE makes it easy for fans to discover the best events
DICE is on a mission to get fans out more. The platform is known for making quick and seamless connections, with innovative features like the Discovery tool that recommends personalised events and suggested shows for friends to enjoy together. The feature utilises algorithms as well as Spotify and Apple Music integration to learn what each fan loves. As a result, over 40% of DICE’s sales come via Discovery.
DICE is on a mission to end ticket touting
DICE’s easy to use app locks tickets to smartphones, eliminating ticket touts while ensuring fair and transparent pricing. DICE also offers a Waiting List which gets activated when a show sells out, giving fans the chance to enjoy an event at a fair price without engaging in secondary resales, whilst helping artists and venues to benefit from hosting sold out events.
Since its launch in 2014, DICE has changed how fans discover and attend events all over the world. Germany is DICE’s sixth global market, following successful launches in the UK, France, Italy, Spain, and US. DICE also recently expanded its senior leadership team across Europe, with Antony Jackson (Head of Expansion, Europe), Falko Mortiboys (VP Fan Experience), Ali McCloud (VP Partner Relations) and Leon Sherman (Head of Artist Partnerships, UK & Europe).
With Germany being a key market for growth, DICE has opened its new office in Berlin with four senior individuals focusing on venues and promoter partnerships. DICE will be recruiting more team members over the coming months, with 60 in place by the end of the year.
Phil Hutcheon adds: "People have asked for years what would it be like if everyone lived their lives digitally. Well, with the pandemic, we just experienced it and it’s not good. Life is about creating memories and nothing beats the energy you get from a live show. We make it easy to get people away from screens and into shows.”
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