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Atlantic Records UK has announced the promotion of Callum Caulfield to Marketing Director, effective immediately. In this role, he will be responsible for leading the strategic development and execution of campaigns for Atlantic’s rich and diverse roster, home to some of the world’s biggest artists including Ed Sheeran, Jess Glynne, Clean Bandit, twenty one pilots, Rita Ora, Cardi B, Bruno Mars and Anne-Marie.

Caulfield joined Atlantic in 2012 and has held previous roles at the label such as Senior Marketing Manager and Head of Marketing. Among his numerous successes, he has overseen the marketing for Ed Sheeran and Clean Bandit since 2012, along with War on Drugs and others. Caulfield was also key to the ground-breaking 2 single strategy that kicked off Ed Sheeran’s Divide campaign. The album became the third fastest selling of all time in the UK, with worldwide sales in excess of 16 million to date and made Sheeran the IFPI’s biggest selling artist in the world in 2017. The campaign also won Caulfield and Nick Long (Atlantic’s Head of Digital) the Artist Marketing Campaign trophy at this year’s Music Week Awards, an accolade Caulfield and Long previously won in 2015 for Ed Sheeran’s Multiply campaign.

Ben Cook, President, Atlantic Records UK said: “Callum has risen through Atlantic and deservedly so.  His award-winning work with Ed is impossible to ignore but it’s also his work on Bandit and the way he has led our innovative marketing team’s activities right across the roster this year which has inspired this promotion. Atlantic is a tight family and I want to see our staff develop, grow and succeed just as much as I do our artists. Callum’s appointment adds to the growing list of recent internal promotions that sees long term employees progress into senior positions. This is a thoroughly well-earned step forwards for Callum and I’m looking forward to seeing him rise to the challenge of this new role with his trademark passion, drive and love of music and artists.”

This year, Caulfield has led Atlantic's marketing activities, delivering major campaigns for artists such as Jess Glynne, who achieved her second consecutive Number 1 album while also becoming the most successful UK female ever, in terms of Number 1 singles. In addition, Anne-Marie’s Speak Your Mind became the biggest debut album of this year, and twenty one pilots’ were recognised as one of the biggest acts in the world with their album Trench, achieving career high sales of almost 30k in their opening week. The year’s biggest-selling album, The Greatest Showman has seen Callum and the Atlantic marketing team achieve yet another major high point. The project was completely regenerated with innovative and exciting marketing strategies around the release of the Re-Imagined and Singalong formats, both great demonstrations of close collaborations with the Atlantic US team. Callum was also pivotal in delivering #1 singles this year for Rudimental and Clean Bandit.

Caulfield reports to Atlantic’s General Manager, Katie White who commented: “The competition for consumers’ time is fiercer than ever and, with the advancement of tech and the rise of major entertainment platforms, our artists are no longer just competing with other artists but with brands, influencers and attention-grabbing content. With both a data-driven and empathetic understanding of fans, Callum has led the charge in developing our award-winning artist marketing activities to become smarter and more creative and with this new promotion, he will no doubt drive us into a new era of greater personalised marketing and authentic story-telling.”

On his promotion, Callum Caulfield said: “It’s always been about the artists and the teams around them, and I’m very grateful to work with some of the best in the world.  Atlantic UK, spear-headed by Ben Cook, has an ethos of passion and innovation which is reflected in every aspect of the work we do.  As Marketing Director, I look forward to representing these ideals on a wider scale, delivering truly exciting and ground-breaking campaigns and ensuring all the talented members of the Atlantic family - in my team and beyond – continue to benefit from the focus on career development within the label, just as I have.”

Caulfield has worked within major labels for the last twelve years, having previously worked for Columbia and Mercury.

28 Mar 2024 | Press release

Ostereo expands team and music catalogue with new hires and signings

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28 Mar 2024 | Press release

Nadia Khan appointed as Chair of EarthPercent

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28 Mar 2024 | Press release

Showcasing diversity in the European independent music scene - Impala's 100 Artists to Watch for 2024 in collaboration with YouTube

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28 Mar 2024 | Press release

Taylor Swift, SEVENTEEN and Morgan Wallen top IFPI Global Album Charts

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28 Mar 2024 | Press release

Wise Music Group sign Portico Quartet

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28 Mar 2024 | Press release

Universal Music Group and Spotify Expand Strategic Relationship

Companies to collaborate on new promotional and social tools to help artists and songwriters drive interaction and excitement around new releases UMG artists will soon be able to share short pre-release teasers and expanded pre-save opportunities on Spotify   Universal Music Group (UMG),...more

27 Mar 2024 | Press release

Jordan Rakei announced as the inaugural ‘Artist In Residence’ at Abbey Road Studios

Today (27th March), Jordan Rakei has been announced as the first ever ‘Artist In Residence’ at London’s iconic Abbey Road Studios. The role is the first in a series of new ‘in residence’ appointments, designed to enhance Abbey Road’s position...more

27 Mar 2024 | Press release

Miraval’s Mystery Vinyl [Music For Your Tastebuds] Pop Up Record Shop From Record Store Day & Studio By Miraval

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27 Mar 2024 | Press release

Jarvis Cocker and Darcus Beese OBE among keynote speakers revealed for the Great Escape Conference

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27 Mar 2024 | Press release

PPL pays out £18.8 million of international revenue in Q1 distribution

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26 Mar 2024 | Press release

TCE Presents & Broadwick group announce partnership

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26 Mar 2024 | Press release

Manana Music Management launch new full service venture for Scotland's electronic music scene

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26 Mar 2024 | Press release

Soundmouse by Orfium appointed official music reporting partner for South Korean broadcast industry

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26 Mar 2024 | Press release

Loop.Fans launches Web3 Music Awards - Helping Emerging Artists Grow through AI and Blockchain Technology

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26 Mar 2024 | Press release

GENIE (Gender Equality Networks in Europe) Project Launch

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26 Mar 2024 | Press release

Teddy Swims signs to Warner Chappell Music

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26 Mar 2024 | Press release

So.Co Image of Music Awards 2024 winners announced

  VIEW IMAGES HERE   Winners of seven categories unveiled at lively event in London Fearghal McGlinchey crowned Music Photographer of the Year McGlinchey also wins Image of Music with shot of Greta Van Fleet Young Music Photographer of the Year awarded to Grace Prachthauser Jill Furmanovsky...more

26 Mar 2024 | Press release

Concord Music Publishing signs legendary soul singer and songwriter William Bell

  Today, Concord Music Publishing announced the signing of iconic soul singer-songwriter, legend of Stax Records and Memphis Music Hall of Fame inductee William Bell. The administration deal, effective immediately, includes a selection of Bell’s catalog and all future works. William Bell states: "I am very...more

26 Mar 2024 | Press release

Grassroots music inquiry - FAC comment

Today, the Culture Media & Sport Committee held three evidence sessions to explore the ongoing crisis in the grassroots music sector, after 125 venues reportedly abandoned live music in 2023.  In the third of these sessions, David Martin, CEO, Featured Artists Coalition, appeared alongside...more

26 Mar 2024 | Press release

Bruce Springsteen to become a Fellow of the Ivors Academy

SPRINGSTEEN MAKES HISTORY AS THE FIRST INTERNATIONAL SONGWRITER TO RECEIVE THE HONOUR FELLOWSHIP RECOGNISES HIS INFLUENCE AND IMPACT ON THE CRAFT OF SONGWRITING Bruce Springsteen will receive the award at the world’s biggest and most prestigious celebration of songwriters, The Ivors with...more

26 Mar 2024 | Press release

The Radio Academy announces nominees for ARIAS 2024

Hosted by Alice Levine & Romesh Ranganathan, plus backstage interviews with Sam Thompson       The Radio Academy today reveals the 211 nominees that will be recognised at the 2024 ARIAS on Tuesday 7th May at Theatre Royal Drury Lane, London.The Radio Academy ARIAS (Audio and Radio Industry Awards) are the UK's leading audio and radio awards that...more

26 Mar 2024 | Press release

Hybe and Universal Music Group announce new global alliance

The new global agreement will give UMG exclusive distribution rights across HYBE's roster of artists and labels HYBE today announced an expanded long-term agreement with Universal Music Group (UMG), providing them exclusive distribution rights across HYBE music for the next 10...more

25 Mar 2024 | Press release

Rewind and Fast Forward: Keychange announces Impact Evaluation Report

Rewind and Fast Forward: Keychange announces Impact Evaluation Report (2018 - 2023) and unveils Keychange Manifesto 2.0 Celebrating 5 years of transformative impact and charting the path forward for gender equity in music at Tallinn Music Week in Estonia on April...more

25 Mar 2024 | Press release

Calling All Music Creators! UK Music Needs Your Help

UK Music is launching its 2024 economic survey for music creators. As the collective voice for the UK music industry, UK Music needs data on creator’s earnings in 2023 to help it to calculate the economic contribution the industry made to the...more

25 Mar 2024 | Press release

AIF statement on Shindig Festival closure

Comment from AIF CEO John Rostron on Shindig Festival's announcement that its 2024 edition will be its last. This is now the 28th UK festival to announce its postponement, cancellation or closure in 2024. A full list of lost festivals can be found here.   AIF...more

25 Mar 2024 | Press release

Royal Albert Hall’s songwriter showcase goes national

The Royal Albert Hall’s ‘Future Makers’ programme, for musicians aged 14 to 19 who write their own music, is going national for the first time. The project, which has been running across London since 2022, provides talented young musicians with a...more

25 Mar 2024 | Press release

FKP Scorpio UK & Communion Presents announce formation of Communion One

THE TWO COMPANIES JOIN FORCES AS LIVE PROMOTERS FOR LIKES OF ED SHEERAN, SAM FENDER, NOAH KAHAN, PHOEBE BRIDGERS, LEWIS CAPALDI, AND MITSKI COMMUNION ONE TO PRODUCE 15,000 CAPACITY THREE NIGHT LIVE EVENT SERIES AT BRISTOL’S QUEEN SQUARE FROM 2025...more

21 Mar 2024 | Press release

Turn on, tune in, rock out: introducing the UK's newest music television destination - Staccs TV

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21 Mar 2024 | Press release

Yolanda Brown breaks a Guinness World Records title

  THE MOST MONEY RAISED BY A RESTAURANT ON KICKSTARTER WORLDWIDE   YOLANDA BROWN OBE DL PUSHES BOUNDARIES AND RAISES QUARTER OF A MILLION POUND  FOR MUSIC VENUE AND RESTAURANT ‘SOUL MAMA’ YOLANDA BROWN - CHANGING THE FACE OF VENUE OWNERSHIP   Today, musician, broadcaster, composer and philanthropist, YolanDa Brown...more

21 Mar 2024 | Press release

Abbey Road voted the most iconic album cover of all time

  Whether you have albums on vinyl or spy the album covers while using Spotify, some are immediately recognisable. A recent study asked 2000 Brits to decide which album covers are the most iconic/recognisable, choosing from a curated list of over 60 albums...more

28 Mar 2024

  • Is the US too reliant on paid subscriptions? (see Analysis)

27 Mar 2024

  • Misogyny, sexual discrimination and harassment are still everyday problems for female musicians (see Reports)

26 Mar 2024

  • Believe's board asks Warner Music Group to make acquisition offer (see Business)

25 Mar 2024

  • Why are IFPI & MIDiA’s 2023 revenue figures so far apart? (see Analysis)

22 Mar 2024

  • IFPI: Global recorded music revenues grew 10.2% in 2023 (see Reports)

  • How have one-hit wonders changed over time? (see Analysis)

21 Mar 2024

  • TikTok: MPs raise concerns about UK ownership (see News); AI ambitions (see Digital); UK Artist Playbook (see Reports)

20 Mar 2024

  • The composer with 650 different names identified as Sweden’s most-listened-to artist on Spotify (see Digital)

19 Mar 2024

  • Recorded Music Market report shows 9.8% growth in 2023 (see Reports)

  • Spotify updates its Loud & Clear website with 2023 data (see Reports)

  • Murmur launches with pledges to drive change in environmental solutions (see News)

18 Mar 2024

  • Global music revenue continued to rise in 2023. So why are some music organisations sounding the alarm? (see Comment)

15 Mar 2024

  • Can Sweden keep its edge in the music industry? (see Features)

  • Industry welcomes Labour Party's pledges to the music sector (see News)