YMU Promotes Alistair White to Head of Streaming & Audience - UK Music
09 December 2020 - Press releaseInternational artist management company YMU has promoted Alistair White to Head of Streaming and Audience – UK Music
Based in London Alistair, whose appointment is effective immediately will report directly to Iain Watt, Managing Director of the company’s UK music division.
Alistair, who worked with Iain Watt for a decade including at Machine Management before the company was acquired by YMU in 2018, previously held the role of Streaming Strategy and Partnerships Manager and this promotion is an acknowledgement of his expanded responsibilities, which will see him develop processes for effectively identifying core and potential audiences so that YMU can make more informed decisions, create more strategic campaigns and deliver a better service to its clients.
Founded in 1984, YMU (formerly JGG) is the leading management company for clients in sport, music and entertainment. With offices in LA, London, Washington, New York and Manchester the company is committed to providing emotionally and financially intelligent career advice to elite clients across the world. Tailored to individual client's needs YMU provides the skills and experience to offer a depth of knowledge to maximise opportunities and sustain long-term career goals. Artists represented by YMU include James Arthur, Years & Years, Blink 182 , Hannah Wants, Mark Ralph , Gary Barlow, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow and Danny Howard among others.
Iain Watt said, “I have worked with Alistair for ten years both at Machine Management and latterly here at YMU. His understanding and strategic approach to our streaming and audience engagement activities offers invaluable insight and helps us plan highly effective campaigns for the artists we represent . This promotion is well deserved and recognizes the hugely important role he plays within our team .”
Alistair White said, “As an artist management company YMU is facing unprecedented challenges and it is vital that we apply strategic thinking to how we best identify and engage audiences for our clients . Over the ten years I have worked with Iain and the team we have put that type of approach at the heart of everything we do so I am really happy to be given the responsibility of leading our efforts on that front.”
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