Yeah Boi! launches

29 January 2019 - Press release

On Friday February 1st 2019, Yeah Boi! will officially launch as new cultural curation company, based in Shoreditch, East London.

Yeah Boi! is the newly formed partnership between Bob Jones, an established agency Creative Director, and Deano Jo, a breakthrough entrepreneur of London’s thriving nightlife scene.

About Yeah Boi!
Quite simply, Yeah Boi! will bring good people together to make great things happen in the cultural space.
Deano and Bob’s partnership represents 20 years of expertise on the front line of cultural brand marketing, live activation and digital production, giving Yeah Boi! an exclusive network and insight to curate the right experience for, and nurture, the cultural zeitgeist.
Bringing together creative and cultural backgrounds, Yeah Boi! will offer a direct path for brands and media to effectively engage in culture - authentically and credibly. The aim is to provide partners with a simpler way of creating great moments, together, focused on building meaningful creative partnerships, strategic events and longer term collaborators, born from proven experience and positive collaboration.
The guys originally met over 10 years ago, Bob moonlighted as a DJ at the newly opened Alibi nightclub, set up by Deano in a rough and ready Dalston back in 2010. In 2017, when they were reunited at Deano’s new venture, Five Miles, when Bob produced a fundraiser for the homeless charity, Shelter. The event featured prolific London producer and DJ, Floating Points and a sold out crowd of generous muso’s. From this event, the spark of a new opportunity began to emerge.

Deano says
“I couldn’t be happier to be starting my Yeah Boi! partnership with Bob.
Bob’s agency experience, teamed with my background in cultural activation is a really great match that I believe can offer something really meaningful. Collectively, we can offer access to our extensive network and expertise to create genuine partnerships and brilliant cultural moments.”

Bob says
“It’s an extremely exciting time to be launching Yeah Boi! with Deano. Combining our creative experience and business networks is a reflection of the converging cultural and creative industries.
We’re proud to be a genuine and credible voice at the table for contemporary culture. We are doing this from the heart and authenticity is a foundation of our core values, for ourselves and our partners.”

About Deano
For over 10 years Deano has helped shape and support the cultural landscape of London’s nightlife scene. At 20, he started the collective REAL GOLDand founded The Alibinightclub in Dalston when he was just 23 years old and from that sprung the foundations of a resurgent East London scene. The Independentsaid Deano was one of ‘The 15 people who will define the future of arts in Britain’.From then, Deano powered on to build further success with an exciting mix of restaurants, bars and another club; Rita’s, Pamela, Torshi and the now widely respected, Five Miles in Seven Sisters which also boasts a brewery, Hale Brewing.
His extensive experience on tapping into the cultural zeitgeist has even drawn bigger brands in, with Tottenham Hotspursand Nikehosting their last kit launch at Five Miles. He has previously worked on partnerships with Vice, Hennessy, Dazed Mediaand Red Bull.

About Bob
Bob has worked in the creative industry for over 10 years, and most recently as Creative Director in digital music and brand agency, WMA. Having spent 4 of the agency’s 5 years building the integrated creative production and design offering (WMA Studios), he developed the creative business across London, New York and LA. His experience and creative network extends globally to include campaigns and activations for brands including, Netflix, Disney, Bacardi, Interscope, Grey Goose, Sony Music, Universal, Warner, Bombay Sapphire, Viber andVevo, to name a few. And Music Artist campaigns including Noel Gallagher, Louis Tomlinson, Zara Larsson, Years & Years and Placebo.

CONTACT
Bob Jones bob@yeahboi.london 07828 693 725
Deano Jo deano@yeahboi.london 07812 843 387
Website: yeahboi.london