We Generate Announce New Hires and New Insights for Growing Artist's Profiles
14 December 2020 - Press releaseDigital marketing and talent development agency 'We Generate' has announced some exciting additions to the already burgeonin team, with the new hires bringing major label marketing and talent management experience, as they continue to grow a team of experts who understand the mechanics behind helping artists achieve success in such a competitive space for consumer attention.
The company is an industry-leading digital audience engagement and acquisition partner and now confirms that with a bold expansion of the team. New additions Babara Thornton (ROK Management and Polydor), Jessie Keegan (Universal Music Group) and Joe Streeters (Patriot Management & Insanity) are not just great music execs but are Gen Z and Millennial experts who understand the nuances of how best to communicate brand and campaign messaging to grab the attention and maintain it, to these two critical audience groups.
We Generate has recently started to represent their own talent across Instagram and TikTok as they continue to help management and labels develop new and emerging artists with a data driven focus on marketing. Yet the approach is developed through a unique selection process that uses internal systems to identify talent based primarily on data, using an engagement model that helps ensure they are delivering impactful campaigns for their clients, whilst the talent is able to fulfill their objectives through working with managers who have decades of experience working with international, platinum-selling artists, celebrities and elite athletes.
Co-founded by Joshua Brandon and Luka Zak, the truly global We Generate has offices in London, Los Angeles and Hong Kong and has worked with music industry giants such as Atlantic Records, Columbia Records and Parlophone, Polydor on building audiences and generate unique opportunities through its vast network of social media brands and global network of relationships.
Each of the new additions all have a proven track record of driving value, a key component Zak and Brandon look for when adding to the team.
"Delivering millions of impressions is too superficial when done in isolation. We've come from music and marketing and understand the importance of driving attribution, there has to be purpose to the numbers. Our goal is to drive attribution through the marketing funnel, which will be dictated by a number of variables depending on artist, track, supporting marketing etc. It's been part of our core values from the start and will continue to be pivotal element as we help our clients learn more from every campaign we deliver as well as the high performance of the campaign itself'
Experts in data mining and digital intel, We Generate can structure tailor-made campaigns for all demographics and categories whether that is Female, Meme, Pop Culture, Celebrity News, Art, Sport, LBGTQ+, Make Up, Relationships, Fan Accounts or anything else. As such, We Generate is the leading artist development agency, and one underpinned by research and development that helps musicians reach new audiences across every social platform and with each new campaign.
These new additions help We Generate offer an even more expert, robust and focussed service to brands and artists all over the world.
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