Twitch + Merlin Hip Hop Relay Raid for charity
11 August 2022 - Press releaseTwitch and Merlin will come together to present a livestreamed charity “relay raid.” The relay raid will feature back-to-back performances from some of today’s hottest independent hip hop artists. Throughout the event, viewers will be automatically directed to each performance and can donate to MusiCares® by clicking the link provided in the livestream.
The Twitch Indies Raid will showcase many of the hip hop artists who have built a home and a fan base on Twitch, bringing them together for a good cause. The event will feature streamed performances from artists affiliated with Merlin members, including Wicca Phase Springs Eternal (Secretly Distribution), 1K Phew (Reach Records), MNDSGN (Stones Throw), Teflon Sega (EMPIRE), and Knxwledge (Stones Throw). These artists are joined by two prominent Twitch users, artists Murs and Trishes.
MusiCares is the leading music charity, providing a safety net to support the health and wellness of the music community across a spectrum of needs. The organization provides mental health and addiction recovery services, health services and financial assistance, support for basic living expenses, support following unforeseen personal emergencies, and disaster relief.
The raid, which takes place on August 17th from 12:00 – 3:30 p.m. ET, is presented by Merlin, the independent’s digital music licensing partner. It’s the first of three collaborative events between Twitch and Merlin – the second slated for fall, and the final penned for early 2023.
The raid, which takes place on August 17th from 12:00 – 3:30 p.m. ET, is presented by Merlin, the independent’s digital music licensing partner. It’s the first of three collaborative events between Twitch and Merlin – the second slated for fall, and the final penned for early 2023.
“As members of Merlin, Reach Records and its artists have been excited to be a part of Twitch’s increased focus on music-centric programming,” said Katie Alberts, Chief Operating Officer at Reach Records. “Events such as the Indies Raid: Hip Hop truly take fan engagement to the next level. We’re thrilled to see artists such as 1K Phew rallying support for MusiCares, an organization that means so much to everyone in the music community!”
This charitable raid opportunity builds upon the existing partnership between Twitch and Merlin announced in February 2022. This partnership recognized the power of independent artists and their impact in the Twitch community, opened up dedicated support for Merlin members and their artists to grow their audience bases, and unlocked new marketing opportunities.
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