Spotify’s Discover Weekly Sponsorship Expands to EMEA Markets
27 August 2020 - Press releaseGlobal streaming service Spotify is announcing the Discover Weekly sponsorship opportunity is expanding to nine additional markets across EMEA, including Austria, Belgium, Ireland, Poland, Portugal, Saudi Arabia, South Africa, Switzerland and Turkey. Spotify’s fan-favourite Discover Weekly playlist, which this year celebrated its five-year anniversary, helps Spotify users to discover new music based on their personal preferences, thereby maximising engagement.
Since Spotify unlocked the Discover Weekly playlists, advertisers can sponsor the hugely-popular personalised playlist as part of the Spotify Free experience. Now, following successful launches in North America and Latin America , and subsequent rollout through the UK in partnership with Vodafone, brands in additional markets across EMEA have the chance to sponsor the Discover Weekly playlist for the first time.
Recent data has revealed that Spotify listeners have streamed over 2.3 billion hours of their personalised Discover Weekly playlist between July 15, 2019 and June 25, 2020, showing that it continues to keep them engaged year after year. Now advertisers have the chance to sponsor this playlist and get their messages heard by millions across the globe.
Rak Patel, Regional Head of Sales UK and Pan-EMEA, Spotify, said, “Discover Weekly gives us, and any playlist sponsors, an opportunity to show users that we know them even better than they may know themselves. At Spotify we are focused on providing brands and advertisers with unique opportunities to engage with consumers, and the potential sponsorship of Discover Weekly really delivers against that. We’ve already rolled this offering out in the UK and US and have had great feedback from brands that have seized the opportunity to engage with a hyper-captivated audience: we are excited to now bring this to new markets across EMEA.”
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