Spotify Launches RADAR, Global Emerging Artist Program with 17 Sister Programs Spanning More Than 50 Markets, along with New Playlist & Content
09 March 2020 - Press releaseSpotify is excited to announce the next class of artists for its global emerging artists program, RADAR, with 17 global sister programs spanning more than 50 markets (full breakdown below my signature). RADAR represents Spotify’s commitment to emerging artists across all stages of their development, in order to help them deepen their connection to new and existing audiences.
Spotify UK & Ireland have chosen rap duo Young T + Bugsey as the first RADAR UK/IE act. Young T & Bugsey have already made a big impact on the UK music scene with their track ‘Strike A Pose’ featuring Aitch hitting over 62 million streams on Spotify and going platinum. The Nottingham-based rappers appeared as surprise guests at Spotify’s Who We Be Live concert in November 2019, and with the RADAR program Spotify’s aim is to expand and deepen this ongoing relationship.
As part of the RADAR program in the UK and Ireland, support for Young T & Bugsey will include the following:
- A full marketing campaign
- Promotion within Spotify
- Editorial support
- A fan event
- ...and more over the course of the year!
Kilo Jollah, Founder, 2K Management, said, "The support Spotify have shown Young T & Bugsey so far has been amazing, and it's really exciting to see the team offer long-term support through their RADAR campaign."
Duncan Scott, Managing Director, Black Butter Records, said, "We're thrilled that Young T & Bugsey are part of the first Spotify RADAR campaign. It’s great to see their talent getting an even higher level of support at this key moment in their career.”
Young T & Bugsey, along with the other artists in Spotify’s programs across the world, will be joining a potent roster of Spotify’s past emerging artist programs, including Lauv, King Princess, Joji, Jorja Smith, Lil Baby, Rex Orange County, Official HIGE DANdism, The Blaze, and more.
RADAR will continue to build and elevate the artists and solidify Spotify as the ultimate destination for artist discovery and a powerful partner for emerging artists.
The full list of global RADAR programs and artists can be found below. Let me know if you have any questions and if you’re up for covering.
Get to know the artists involved in RADAR at launch:
United States |
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United Kingdom |
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Brazil |
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Mexico |
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Argentina |
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Columbia |
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Panama |
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Spain |
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Australia |
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France |
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Lebanon & UAE |
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South Africa |
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Philippines |
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Indonesia |
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Austria |
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Germany |
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Netherlands |
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Japan *RADAR locally titled Early Noise |
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India |
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