Sentric makes Business Affairs and Data Science hires
30 March 2020 - Press release
Loren McShane joins as Head of Legal and Business Affairs
Dr. Joe Watson takes Data Scientist role
Sentric Music Group has made two important additions to its team with the hiring of Loren McShane as Head of Legal and Business Affairs, and Data Scientist Dr. Joe Watson.
McShane joins Sentric after holding Business Affairs roles at Sony/ATV, Vevo and the BBC.
She will be based in Sentric’s Liverpool HQ, reporting to CEO Chris Meehan, servicing all internal departments as well as working on new business and regulatory matters.
Meanwhile, Dr Joe Watson has taken on a Data Scientist role at Sentric, having successfully completed a Knowledge Transfer Partnership at the independent publisher between August 2018 and January 2020 in partnership with Loughborough University, funded by Innovate UK.
The KTP embedded within Sentric the ability to interpret large complex datasets as well as allowing the publisher to develop its predictive analytical capabilities and generate data-driven insights from its existing datasets to improve communication with stakeholders.
In his permanent Data Scientist role, Watson will further Sentric’s predictive analytic capabilities; supporting staff to make data-driven business decisions, leading development of predictive analytics within Sentric’s RightsApp platform, and providing clear and transparent insights to stakeholders at all levels of operation.
Watson will be based in the Liverpool HQ, reporting to Head of Business Operations, Sabine Douglas.
Sentric Music Group CEO Chris Meehan said: “These are two key hires that really benefit our company at all levels, both in terms of our business development and the way we boost our clients’ business through cutting edge research and data analysis.”
Founded in 2006, Sentric Music Group has grown rapidly to become a global, award-winning independent publisher. Based in Liverpool and with offices in London, Hamburg, New York and Los Angeles, it boasts an international infrastructure including direct royalty collection with over 120 global territories.
2018 saw Sentric ink major strategic deals with respected brands IQ Music, Black Rock Publishing and Riptide Music Group, as well as launching its white label publishing platform RightsApp, to establish Sentric Music Group. Today, it represents more than a million works.
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