Secondscreen Launches Bespoke Mobile Apps Bridging The Gap Between Fans and Artists

29 June 2016 - Press release

• SecondScreen apps capture the essence of live performances by giving users instant access to interactive, behind- the-scenes content

• SecondScreen launched its first festival app for The Isle of Wight Festival 2016

SecondScreen is an innovative London-based technology startup, that builds tailored social media apps to create local networks for music events and talent. Every SecondScreen app is uniquely branded for artists and events and offers bespoke features that are relevant to their audience.

The technology also allows artists and events to incorporate everything from photo and video sharing, to ticket and merchandising purchase through to custom line-ups and tour dates with independent newsfeeds for optimum content sharing.

Last weekend, SecondScreen launched its first festival app for The Isle of Wight Festival 2016.  The concept was designed to create a real-time, unifying portal for sharing content from the festival, artists, brands and festival goers. The app received over 11,000 downloads in just the first day.  In total, over 17,000 users downloaded the app over the weekend - equating to one in four attendees.

John Giddings, founder of The Isle of Wight Festival says “Launching a brand new app for 2016 was a big undertaking for all involved, but SecondScreen provided us with a brilliantly customised platform to inform our users, as well as a whole new channel to engage them with. One-in-four Isle of Wight Festival attendees downloaded the app over the weekend and being able to target almost 20,000 registered users directly via their mobile phone has proved to be an invaluable resource - which we look forward to building on for 2017.”

SecondScreen offers a customisable white label service which connects talent, events and fans. Every app developed by SecondScreen brings users closer to their favourite artists, festivals and events, by allowing fans to interact directly with intimate, backstage content that is unavailable anywhere else.

The concept for SecondScreen is the brainchild of 22 year old Founder Niall Green and renowned music agent, Solomon Parker. The pair worked together to develop a white label service that would bring fans, artists and events closer together via two-way, shareable content.

SecondScreen Founder, Niall Green says “As social media became more prevalent and fans were uploading content to various channels, I felt there was a step missing, a gap where we could create a product that was immediate and intimate for music fans. SecondScreen uses white label technology to give fans instant access to exclusive, behind the scenes content - bringing them closer to the acts they love!”

To find out more, visit: www.secondscreen.london