Radiocentre launches industry-specific Tuning In specials

17 June 2020 - Press release

 

Radiocentre, the industry body for commercial radio, is expanding its Tuning In events to host a series of sector-focused virtual conferences, covering Automotive, Finance, Retail and Travel over the course of a month.

The new virtual series will be free to attend and kicks off on Tuesday 30 June with Tuning In: Automotive, with car brands, dealerships, media agencies and everyone in between invited to learn more about how radio can drive sales and promote brands to a wide audience at a time when listeners are starting to consider purchasing again.

Lasting approximately an hour each, the webinars will share some content, with speakers including Global’s Creative Director, Jo McCrostie, on hand to deliver a session on creative tone and the speed with which a radio ad can go from brief to broadcast. Industry experts from the relevant sectors will also appear. Tuning In: Automotive will be introduced by marketing consultant Chris Hawken, who has over thirty years’ experience in the car market having worked with Skoda, Vauxhall, Hyundai, Renault, Audi and more.

Other sessions will focus this year’s FCA-confirmed industry guidance on terms and conditions, and on relevant category research from Radiocentre. More speakers for each of the events will be announced shortly, with all info available via the Radiocentre website.

Siobhan Kenny, Radiocentre CEO, said: “With commercial radio’s reach at a record high, we want to show different industries how we can help. As lockdown relaxes and life starts to look more normal, we want to give them support and know-how to get back to business and use radio to its fullest potential.”

The sector-specific Tuning In events follows last month’s Tuning In Livestream – a full morning conference that saw 1,000 virtual attendees hear from speakers including Geoff de Burca, Chief Strategy Officer at MediaCom, and Magic Breakfast's Ronan Keating and Harriet Scott.

The Tuning In: Industry events are free to attend and registration is open now for all four.