MTV UK Launches Brand New Music Channel MTV OMG

08 February 2018 - Press release

MTV UK today announced that it is launching a brand new music channel for 1634s, MTV OMG (obsessed with music & gossip) that will feature all the biggest names and hits of the moment, as well as all the latest gossip.

MTV OMG will launch on the 1^st March 2018 and will be available as a PAY TV channel on Sky 353 and Virgin 318. It will include a wide variety of content including The Official Charts: Weekly Top 40, Artist Hosted Playlists, Voiceover Playlists, Themed Countdowns and Quizzes.

MTV OMG will join the rest of the MTV Music Pack which currently includes MTV Music, MTV Base, MTV Hits,  MTV Dance, MTV Rocks, MTV Classic, VH1 UK, MTV Music +1and replaces FTA channel VIVA, as the brand looks to invest further in music TV on MTV and its sister brands.

Kelly Bradshaw, VP, Brand Lead, MTV UK commented: “We’re really excited to be launching MTV OMG as the latest instalment to our booming MTV music pack. The channel will be a great complement to the rest of our portfolio, bringing audiences all the latest pop culture moments, music and gossip from the world of entertainment.” 

MTV is the #1 music television network in the UK for 16-34s, a position it has held for 10 consecutive years. In 2017, the MTV Music Pack took a 37% share of the Music TV market and reached 19% of 1634s each month.