MRC Data Reveals France 360 Report

21 April 2021 - Press release

 

Music is a reliable source of comfort for consumers, who are turning to music as they spend more time inside:

• 75% of the general population in France engages with music, with 91% of music listeners saying they listen to it at home. 
• Among total respondents, 51% say music is important/extremely important to them, followed by music videos (24%), and live streamed/virtual music events (23%).

 

The market shows that music listeners in France still rely on streaming for free:

• There is ample opportunity to win over new paid subscribers as data shows that 73% of music listeners stream music through a free music streaming service and only 10% currently pay for a music streaming service subscription.
• Streaming services are becoming increasingly important for discovery as 29% of music listeners discover new songs and artists on audio streaming platforms (+7% vs. 2020)

 

The trends show an increase in in-home device acceptance, with listeners choosing devices that prioritize high quality audio in that environment:

• 12% use smart speakers, 11% of listeners use smart TVs (+3% vs. 2020), and 8% use an internet-to-TV streaming device (+5% vs. 2020) for music.

 

Music listeners in France seem to 'yearn for the past:'

• 70% of music listeners say they enjoy music from past decades, while 26% consider nostalgia when choosing between music formats for purchase. 
• 39% have actually purchased physical formats in the last 12 months, and 26% have purchased digital tracks/ albums. 

 

Music has even become an integral part of social entertainment:

• 20% of listeners discover music on social media sites, while 14% do so on short video clip sites like TikTok. 

 

Live Streamed Events:

• 33% of the general population have live streamed a music performance in the past 12 months, and 52% would be interested in doing so even after in-person live music events are back.

 
The downloadable PDF is HERE. 

France Music 360 data was collected March 9, 2021 through March 14, 2021. 
Data is representative of French population including age, gender.