Mike Sherwood Joins CMG as Executive Vice President of Global Commercial Marketing & Strategy

06 October 2021 - Press release

Highly regarded music veteran Mike Sherwood has been appointed Executive Vice President of Global Commercial Marketing & Strategy for Capitol Music Group (CMG), it was announced today by Capitol Records General Manager and EVP of CMG, Larry Mattera, to whom Sherwood reports. In his new position, Sherwood will draw upon his extensive background to lead CMG’s commercial and Direct-To-Consumer (D2C) marketing strategies, while working to maximize the company’s income through these revenue streams. He will directly interface with all of CMG’s digital and physical partners on frontline releases, and work closely with Universal Music Enterprises (UMe) to amplify performance of CMG’s illustrious catalogue. Sherwood is based in Hollywood within the iconic Capitol Tower.

According to Mattera “Mike possesses that rare skill set that allows him to balance his unwavering support of artistry and passion for music with the keen ability to maximize commerce in a global music economy. He’ll be an integral and driving force behind many of our new and developing artist campaigns, as well as those for our established and superstar artists. Mike is extremely well-respected and admired by our commercial partners and colleagues alike, and everyone at CMG joins me in welcoming him to the company.“ 

Sherwood said, "I'm thrilled to join the Capitol Records team during this transformative time for both the label & music business at large. As our industry has been reinvigorated in recent years, it has created tremendous opportunities for artists on a global scale. I'm excited to bring my vast experience and expertise in helping artists take advantage of those opportunities as we develop the next generation of global superstars for this iconic company. I want to sincerely thank [CMG Chairman & CEO] Jeff [Vaughn], [CMG President & COO] Michelle [Jubelirer] and Larry for this amazing opportunity."

Prior to joining CMG, Sherwood was Senior Vice President of Streaming & Revenue at Warner Records, where he established his reputation for being on the forefront of the streaming revolution. He played a key role in the record-breaking global streaming stories of a diverse array of artists, including Dua Lipa, Mac Miller and Bebe Rexha, along with future stars Saweetie, Bella Poarch and NLE Choppa.

He has overseen nearly two dozen singles that have accumulated more than one billion global streams including: MIA, Gucci Gang, Look Alive, 7 Years and many more. He has also been instrumental in the success of projects from The Black Keys, Jason Derulo, Linkin Park, Wale, Red Hot Chili Peppers, David Guetta, Michael Bublé, Tom Petty, Green Day and Drake's OVO Sound label. Sherwood joined Warner in 2006 as Regional Marketing Manager.

Sherwood began his 20+ year career as a College Rep for Atlantic Records while a student at Arizona State University. Throughout the years, he has held various Sales and Marketing roles with Elektra Records and WEA in Phoenix, San Francisco, San Diego and Chicago.