Kobalt To Launch Music Lyric NFTs
18 August 2022 - Press releaseFirst Global Music Publisher to a Release a Set of Fully Licensed Direct-to-Fan NFTs
NFTs Celebrate African Culture and Black Art
Kobalt today announced its plans to release a Lyric NFT collection called An Electro Revival, becoming the first global music publisher to release a set of fully licensed direct-to-fan NFTs. In collaboration with Ghanaian visual artist, Afroscope, the digital art pieces were inspired by and include lyrics from the song "Le Petit Morte (a lude)" by singer-songwriter Dawn Richard.
The art blends Afroscope's previous work of futuristic expression of African culture and fashion with Richard's portrayal of a powerful, Black female superhero, emblematic of the song's lyrical themes. Together, the digital set contains three individual NFTs to be offered at reserve auctions on the Foundation platform, Foundation.app. The reserve price will be set at 1ETH on August 25, 2022. Once the reserve price is met, a 24-hour countdown will begin.
"Dawn and I have a strong mutual respect for each other's work, and there was a synergy between some of our recent, individual visual explorations," said Afroscope. "This NFT is special for several reasons. Firstly it is based on truly moving lyrics by an extremely gifted and inspiring artist. Plus, it brought together creators from different sides of the globe, epitomizing the power of connection and community in Web3."
"This opportunity was akin to how Kobalt has helped me put together sessions with other like-minded artists and songwriters, but this time they helped connect me with a visual artist as they knew my passion here," said Dawn Richard. "I believe the artist will be able to create their own ecosystem through spaces like NFTs and the Metaverse. I chose Afroscope because I feel his work resonates with my music. Together, we are both pushing for the essence of culture and the power of black excellence through our art."
Derek Cournoyer, VP, Global Digital Partnerships, Kobalt, said, "After licensing many NFTs for various projects, we wanted to dive deeper into this emerging market and experiment alongside our clients. Afroscope is a world-class visual artist who has already made a name for himself in the NFT community, and in addition to being a brilliant songwriter and recording artist, Dawn Richard has a long history of creating innovative visual content. These are among the first NFTs of their kind - inspired by and featuring lyrics from a published song - but most importantly, they're powerful, captivating art pieces."
"Kobalt is always looking for opportunities to explore and embrace new technologies, particularly where they can benefit our clients," said Dan Smith, Senior Manager, Product, Kobalt. "Creative expression is a step into the unknown, and we believe there is great benefit in mirroring this expression in our technology. This collaboration has been rewarding on so many fronts and provides a great learning experience that will help us further explore and scale potential Web3 opportunities with our clients."
More information on the digital works can be found here and on the Foundation platform.
Submit news or a press release
Want to add your news or press release? Email Paul or Kevin
Two week FREE trial