Karoliina Kanerva named as Head of International, Warner Music Nordics
17 September 2021 - Press release
Karoliina Kanerva has been promoted to the position of Head of International, Warner Music Nordics. In this new role, she will move to Stockholm and report to Anders Lindberg, Marketing Director, Warner Music Nordics.
The move is designed to strengthen and expand Warner Music’s efforts to connect its international repertoire with fans across the region. Kanerva will help amplify the collaboration between Warner Music’s international labels and its international marketing teams based in Copenhagen, Helsinki, Oslo and Stockholm.
These teams have enjoyed great success with a wide variety of international artists including Ava Max, Cardi B, Dua Lipa, Joel Corry and Tones and I. Over the last year, the Nordics were one of the first regions worldwide to see chart success for songs including CJ’s ‘Whoopty’, the Masked Wolf’s ‘Astronaut in the Ocean’ and Tiësto’s ‘The Business’.
Karoliina Kanerva says: “It’s a great privilege to take up this role at such an exciting time. The Nordics and Baltic region is at the forefront of breaking the international stars of tomorrow. We always strive to develop innovative marketing campaigns, bringing our artists’ music to new fans and taking their careers to the next level. We take huge pride in leading the way on upcoming hits and our mission to break talent from around the world.”
Anders Lindberg adds: “Karo’s drive for creativity, deep skills in marketing and promotion, curiosity for new trends and continuous passion for music brings a massive opportunity for the region. Her promotion will enable us to operate even more strongly in the future, incorporating new marketing tactics and reaching greater heights with our diverse artist roster.”
Kanerva started her music career working for various music festivals in her native Finland. She went on to work in various production roles for the likes of Live Nation and IMG Artists, before moving to Monaco to work as Head of Production at the Amber Lounge, the world’s most exclusive VIP Grand Prix lifestyle events company.
After a spell in consultancy, she joined Warner Music Finland in 2018 as International Promotion Manager, and has been serving in Helsinki as International Marketing Manager since 2020, with a remit that covered both Finland and the Baltics .
She holds a BA in Event Management and Music Industry Management from the London Metropolitan Business School and an MSc in International Finance, with a specialisation in the hospitality industry, from Glion University in Switzerland.
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