J Balvin ranked as Vevo’s most viewed artist

02 July 2020 - Press release

Global superstar J Balvin has been crowned Vevo’s most viewed artist with his channel amassing over one billion views to date.

Boosted by the critically acclaimed album Colores, released in March and recently heralded by Billboard as one of the best albums of the year, Balvin’s success with Vevo is undeniable.

As part of the Vevo Official Live Performances series, Balvin recorded four tracks from Colores. Two of these, "Azul" and "Negro" are currently the two highest pieces of original content ever produced in Vevo's history, with 54m and 49m views respectively.

Julie Fernandez, Manager, Latin Artist & Label Relations at Vevo, says: "Working with J Balvin on an Official Live Performance, Vevo's highest tier of original content, went beyond our wildest expectations, truly connecting with our global audience at scale. From his vibrant energy on set, warm demeanor and true dedication to his craft, we knew the project would be a success from the onset. Congratulations to Balvin and the entire team at UMLE, SB Projects, Vibras Lab and Vevo that brought 'Colores' to life."