Hannah Neaves and Azi Eftekhari launch Remedy Inc.

20 January 2021 - Press release

A new cultural creative agency for the entertainment industry

With a combined total of over forty years experience at the forefront of the music and tech industries, Hannah Neaves and Azi Eftekhari have joined forces to launch new company Remedy Inc.
 
Remedy is a creative agency delivering culturally significant campaigns for the entertainment industry, managing the process end-to-end. Drawing on their extensive expertise spanning record labels, artist management, Google and YouTube, the duo specialise in digital innovation, content creation, brand and audience development, bespoke activations and individually tailored events.
 
Their objectives are simple: to bring innovative projects to life, and deliver creative work that has a cultural impact.
 
Their first projects include a Fashion x Music film for YouTube’s Legacy Series featuring Black British Fashion Brands and artists including Pa Salieu, Ms Banks, Tiana Major 9, NSG and George The Poet, for which they were Executive Producers; and general management of paid live-streams for Universal’s new content studio Mercury Studios. They will shortly be announcing a further project with Google; and with leading West End producers Playful Productions (producers of Frost/Nixon, Wolf Hall, The Audience and the forthcoming Bob Marley Musical), as well as Project Everyone - the non-profit communications agency devised by Richard Curtis; as well as a number of further clients.
 
In parallel, Neaves will continue her relationship with TaP Music via an exclusive new role as Creative Director, working on artist visual creative for Dua Lipa and Ellie Goulding, amongst others.  Eftekhari has left YouTube.
 
Hannah Neaves commented, “Azi has long been a pivotal player between the worlds of music and technology and I feel privileged to be starting a business in such esteemed company. I’m looking forward to continuing my relationship with the phenomenal team at TaP Music in parallel with my exciting new venture with Azi”
 
Azi Eftekhari added, “Hannah's exceptional taste and creativity have been instrumental in shaping so much of the recent popular culture that I love, and I'm incredibly excited to be launching Remedy with her. I can't wait to focus on delivering culture-defining work for our clients in the months and years to come.”
 
In a career spanning twenty years, Hannah Neaves has achieved countless chart-topping records, million of sales and been instrumental in developing the careers of some of the world’s biggest artists, including Dua Lipa, Ed Sheeran, Rihanna, Ellie Goulding and James Blake.
 
After commencing her career as an intern at EMI, she has risen through the ranks, becoming in turn Head of Artist Development at Polydor, Marketing Director at Atlantic Records - where she was part of the team behind Ed Sheeran’s record breaking Divide album campaign - and most recently Head of Artist Development & Marketing at TaP Music, where she oversaw the album marketing and creative for Dua Lipa’s award winning sophomore album Future Nostalgia.
 
As Head of Label Relations (EMEA) at YouTube/Google, Azi Eftekhari oversaw the launch of YouTube Music across Europe building on the experience gained when she launched the Google Play subscription service in over 40 countries. She was recognised by Billboard for this achievement, and was named one of their ‘International Power Players’ for 2018. She brokered the first deal of its kind between the BPI and Google, which resulted in Google Play (and later YouTube) becoming the official digital partners of the BRIT Awards in 2016, 2017 and 2020.
 
She was previously Director of Digital and Publicity at Mercury Records. She has served on the board of both the Official Charts Company and the Entertainment Retailers Association.
 
 
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