Goldenvoice UK founder, Laura Davidson, launches Amigas, a new female led live services consultancy

08 April 2021 - Press release

www.amigas.live

AMIGAS is a new consultancy offering a wide range of live services, founded by Laura Davidson(All Points East, Goldenvoice, AEG, Metropolis). AMIGAS currently offers services including artist development, live consultancy, and bespoke and curated events, with many more to be announced in the coming months. 

AMIGAS is a growing collective of industry-leading women professionals who are passionate and dedicated to building back the live sector, better. Founded by Davidson, AMIGAS is made up of promoters, producers, creatives and curators with extensive experience in the music and events industry. The new consultancy is excited to work alongside artists, management, labels, agents, venues and brands to consult on all of their live needs. They offer everything from advice and development of strategy, event planning and production, curation and booking, marketing and promotion – ultimately helping artists to build lasting careers through unforgettable live events. 

AMIGAS intends to challenge the traditional approach to events, and think differently about everything live.

Sustainability, inclusivity and innovation is at the heart of everything they do. 

AMIGAS Founder Laura Davidson comments, “AMIGAS was born from a desire to rebuild the live sector – not exactly as it was, but anew. The pandemic has meant that we are all looking at our lives, and what we want to go back to. For me, that’s live music and I see this as an opportunity to do it differently.

Sustainability, inclusivity and innovation are really important to me and will be a big part of what we do and how we work. We want to work on projects, and with artists and partners, who share these same values, and that energise and inspire us. In creating AMIGAS I am hoping to facilitate, inspire and empower women from all backgrounds to enter the live music industry, which means pushing for a big cultural shift. As well as aiming for all of our events to be carbon neutral, we want to embrace new opportunities in the streaming space, even when full capacity gigs return’.

We want to bring joy to artists and audiences, and for AMIGAS to have a positive impact on the live industry when it returns.”


ARTIST DEVELOPMENT SERVICES
AMIGAS want to create the next generation of festival headliners, bringing together audience bases and artist profiles to build careers that will last. Nurturing careers and watching artists go from playing to crowds of 80 to 80,000 is what we live to do and fundamental to why AMIGAS was created. AMIGAS only work with artists that they truly believe in and will stop at nothing to take them from their first shows, to arenas and beyond. 

LIVE CONSULTANCY SERVICES
A strong and focussed live strategy is absolutely crucial to artists’ overall success. AMIGAS believe that a collaborative and integrated approach, with everyone working towards a common goal in an environment that allows them to reach their maximum potential, is the best way to achieve this for artists.
Whether it is bringing artists to audiences to ensure a lasting career, launching a new brand, a special corporate event, a festival or a venue, AMIGAS believe that no one-size fits all and will bring the same energy and creativity to every project regardless of scale.

BESPOKE AND CURATED EVENTS 
Through bespoke and curated events, AMIGAS can bring together communities, creatives and culture through unforgettable live experiences. 
The right brand partnership can bring enormous value and audience growth – AMIGAS have a vast network of contacts to help bring brands into the live space in an exciting, innovative and lucrative way. 
A big part of their work is ensuring that AMIGAS are aligned with the most sustainable and ethical partners and systems to work towards carbon neutral events and touring.


Natasha Gregory, Mother Artists, says - “I absolutely love Laura and everything she stands for. She is a pleasure to deal with, super smart in her planning and ideas and ALWAYS putting the Artist first. She works with true integrity and ethics, showing that the best can truly lead in such a positive and inclusionary way. I have no doubt that AMIGAS will be a great company to work with and I, and all at Mother Artists, are looking forward to working together with her and her team. Vamos!”

Alex Bruford, ATC Live, says - "Laura's impeccable taste in music and her unique approach to developing successful artists and live events have firmly established her as a pioneer in her field. I'm delighted that she is launching AMIGAS and am very much looking forward to working with her at her new company."