Deezer signs exclusive deal with Targetspot for ad sales in 5 countries

15 October 2019 - Press release

Targetspot to exclusively sell Deezer’s audio ad inventory in the United States, Canada, The Netherlands, Spain and Italy

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Deezer, the global music streaming service, has signed a two year agreement with Targetspot, the world’s leading digital audio platform, for Targetspot to be the exclusive seller of Deezer’s audio advertising inventory in five countries.

The agreement also enables Targetspot sales teams’ to drive Deezer’s ad revenue growth by highlighting ad opportunities on programmatic marketplaces and among ad agencies and advertisers.

Marianne le Vavasseur, VP Ad Sales, Deezer, said: “It was important for us to find an ad sales house partner in some of our key markets. Deezer has built a high quality audience and advertising ecosystem, with a well-established in-house advertising sales house. The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement”

Alexandre Vekhoff, Global EVP Business Development, Targetspot, said: “This exclusive partnership is a fantastic match between Targetspot’s leading ability to monetize digital audio and Deezer’s high-end audio streaming platform. Welcoming Deezer in our global offering propels new heights to our mission to connect brands to the most diversified and engaged audiences”.

TargetSpot is now selling Deezer’s inventory in the affected five countries.